Posted by Sheila Shayon on March 1, 2013 11:07 AM
It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.
Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.”
Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.
Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...
Posted by Sheila Shayon on September 20, 2012 03:17 PM
Nostalgia is the new new as old ad icons, logos and brand-related memorabilia are making a comeback. (Exhibit A: General Mills reviving the Cheerios Kid and Jolly Green Giant). It's not just consumer packaged goods giants, and Giants, who are stepping out of a time machine, either.
In one of the more interested branded content moves we've seen recently, Buzzfeed has partnered with GE as presenting sponsor for "The BuzzFeed Time Machine," which re-skins Buzzfeed.com pages to reflect a chosen decade and what its coverage and ads would have looked like then.
Elsewhere on the site, there's GE Rewind, a digital trip down memory lane, and "Then and Again,” a GE-sponsored channel inviting Buzzfeed.com users to upload an old and new image side-by-side to show the evolution of their lives and likes through the years.Continue reading...
Posted by Sheila Shayon on January 23, 2012 03:03 PM
The first televised U.S. presidential candidates' debate, the 1960 between Senator John F. Kennedy (D-MA) and Vice President Richard Nixon (R-CA), illustrated the power and sway of the media in American politics. As the lore goes, TV viewers gave the debate to Kennedy while radio listeners gave it to Nixon.
In the midst of the Great Depression, March 12, 1933, the nation was held spellbound as President Franklin Delano Roosevelt assured his countrymen that their country would recover during Fireside Chats where Roosevelt shared his hopes and plans and invited the American people to "tell me your troubles."
Fast forward to 2012, and President Barack Obama and the White House will make digital history (again) as he plans to make himself available in a 45-minute live video chat room (dubbed a Hangout) on Google+ on Jan. 30 to answer questions arising from his State of the Union address delivered Tuesday night.Continue reading...
Posted by Shirley Brady on January 6, 2012 03:55 PM
Following botched holiday web orders and a scathing media critique about the brand's strategy posted Monday on Forbes.com (title: "Why Best Buy is Going Out of Business Gradually"), Best Buy has been feeling the heat lately.
The consumer electronics retailer's CEO, Brian Dunn, today posted a frank (and rare) response on the company blog to address critics and reassure employees. Dunn apologized for the web ordering errors ("We worked to make amends with customers whose holidays were made less happy because of our mistake, and we're working diligently to make sure it doesn't happen again") and defended the company's strategy, including the need to create a seamless customer experience between physical and digital transactions.
He concluded, "we fully expect to receive our share of criticism – we’re a big company and we don’t always get everything right. But this is one of those times when I felt it was necessary not only to acknowledge our shortcomings, but to set the record straight on issues where facts are being obscured by rhetoric."
Read the embattled CEO's full letter and the responses here and tell us: Good move? Does Dunn come off as transparent or defensive?
Posted by Dale Buss on October 28, 2011 01:01 PM
Big Oil has joined other brand marketers, ranging from Amazon to AT&T, in harnessing the marketing appeal of jobs amid stubborn 9-percent-plus American unemployment. Specifically, ConocoPhillips, with the third-largest oil and gas reserves of any U.S. energy company, has launched a new "public-service" campaign touting natural gas not only as the nation's abundant, clean energy resource — but as a jobs creator as well.
"We wanted to inject the ConocoPhillips voice into the conversation," Davy Kong, spokeswoman for the Houston-based company, told brandchannel. "As a company, we recognize that we need to do a better job of talking about the natural-gas industry and its benefits and explaining them to the public."
In this economic environment, little gets Americans' attention more quickly than talk of jobs. And no industry has a better jobs story to tell right now than natural-gas exploration and development, what with "fracking" technology newly unlocking vast shale-natural gas supplies from Pennsylvania to Texas.Continue reading...
Posted by Sheila Shayon on October 20, 2011 04:10 PM
Ducatista (singular) or Ducatisti (plural) are passionate about their brand of choice, motorcycles like the Diavel and Diavel Carbon. That's why Ducati North America is one of the first brands to kick the tires on Contain, a new "white label" social community platform for brands.
In a similar vein to Communispace, for example, Contain is helping created branded communities for those brand marketers who are finding uber-sites like Facebook and Twitter too cluttered and one-size-fits-all. The name refers to its goal: to help focus and stimulate conversations among brand enthusiasts and target social content in the process.Continue reading...
Posted by Sheila Shayon on September 27, 2011 04:24 PM
The Zagat review might read: With an alarming rise in “food integrity” from “profit-hungry corporations” targeting consumers with “deceptive packaging practices,” Citizens for Health, a consumer advocacy group, is "fighting back" online.
Unfortunately, there is no Zagat-style review of labels on food products on US shelves, only user reviews of the food found on menus in restaurants, so a new website — FoodIdentityTheft.com — is looking to alert consumers to potentially (or actual) mislabeling of food, and rally them to lobby the government to take action.
According to the press release issued by the site's owner, Citizens for Health, “Some food companies are trying to steal consumer’s rights to know what’s in the foods they eat. FoodIdentityTheft.com provides facts to consumers about food ingredients and package labels so they can make informed decisions about the food they purchase.” It's also a consumer advocacy site, urging visitors to take action on the issues it raises.Continue reading...
Posted by Abe Sauer on August 17, 2011 02:00 PM
While American insurance companies try various (and variously successful) ways to tickle consumers' funnybone, they're doing it a little differently in Thailand.
A new Thai Life Insurance commercial "Silence of Love" has already become a major viral success and, no kidding, is making people cry. Yes, an insurance ad moving people to tears.
The commercial is even moving viewers outside Thailand, receiving comments on its YouTube page in languages ranging from Thai to Japanese to English. Chinasmack takes a survey of "netizen" reaction on social media in China and finds that the commercial is causing mass weeping. Talk about consumer engagement! Continue reading...