Posted by Mark J. Miller on November 14, 2013 06:25 PM
Disney spent $9 billion back in 2009 to buy Marvel Studios, the home of the Avengers, the Silver Surfer, and Spider-Man. While the pair have worked together in the past, the release of Thor: The Dark World this month presented an opportunity for the studio to build up its own brand as it was the first independently produced film from Marvel.
So Marvel did what many brands have been doing lately: redesigned its logo. While the changes are slight, Marvel execs feel the added elements and bold text speak to both the heritage and future of the comic brand.
"We didn't want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it's more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel," studio head Kevin Feige explained.Continue reading...
Posted by Alicia Ciccone on November 13, 2013 12:36 PM
Philips today officially revealed its new logo—an updated version of the brand's traditional wordmark and shield—and a new tagline, "Innovation and you."
In a live-stream on YouTube, Philips executives spoke about the redesign and the new direction that the once major consumer electronics brand is now taking. The company launched a social media/gamification teaser campaign this week that invited users to "uncover Philips" by claiming a pixel and revealing a part of the new logo.Continue reading...
Posted by Dale Buss on October 10, 2013 11:36 AM
If Ron Johnson were dead, he'd be spinning in his grave. Instead, the ousted CEO of JCPenney can simply watch from afar as his predecessor-turned-successor Myron Ullman dismantles the former Apple retail head's failed ambitious plan to transform the venerable retailer, piece by piece.
The latest back-to-the-future moves by Ullman? Scrapping the simple new logo that Johnson instituted as well as some of the ad-agency help that he hired. Such gambits are part of Ullman's efforts to ensure that Penney has bottomed out as the crucial 2013 holiday shopping season gets underway.
Johnson introduced the red-framed logo last year to great fanfare, "updating" the marque to simply "jcp" in a blue box in the upper-left corner of a square that was intended to invoke an American flag with its patriotic colors.
Instead, it became just another reminder to JCPenney's traditional customers that Johnson didn't really care about their business. So the old "JCPenney" logo in a simple red font is back—albeit slightly updated—marking the fourth logo in as many years for the embattled department store brand.Continue reading...
Posted by Mark J. Miller on September 17, 2013 04:31 PM
Following a recent trend of web facelifts, Microsoft's Bing search engine has debuted a new logo and site redesign as it looks to continue its fight to overtake Google search.
The move follows logo updates by Yahoo, YouTube and (maybe) even Google itself, but Bing's transformation goes a lot farther than simply going from a round to flat design.
According to a blog post by Lawrence Ripsher, General Manager of User Experiences at Bing, changes have been considered for some time as the way people search has changed in recent years. “We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities,” he wrote. “Search has never been asked to do so many things in so many different ways across so many devices.”Continue reading...
Posted by Sheila Shayon on September 5, 2013 11:02 AM
Capping off its "30 Days of Change" logo campaign launched in August, Yahoo has officially unveiled its new logo, the third since the company was founded in the mid-90s. And while the 'new' logo may not be all that different, the digital and social campaign surrounding it exemplifies the efforts that the company has undertaken to appeal to a younger generation of internet users.
Designed by Yahoo's in-house brand design group (with the help of CEO Marissa Mayer), the new logo is described by Yahoo SVP-brand creative Bob Stohrer as "sophisticated with a wink"—on point with Mayer's Tumblr comments about building a strong base, but keeping a bit of whimsy.Continue reading...
Posted by Mark J. Miller on July 17, 2013 01:54 PM
After battling for years, Istanbul, Madrid and Tokyo are in the final stretch of presenting themselves as the potential host city for the 2020 Summer Olympics. The cities must prove they have the ability to handle the influx in tourism, security and atleticism that the games demand.
With the final vote set for September 7, representatives from the three cities were in Lausanne, Switzerland to sway members of the International Olympic Committee. Each city presented their proposed official logos for the Games while making their final arguments.Continue reading...
Posted by Mark J. Miller on June 18, 2013 12:46 PM
Marriott is going all-in on Millennials. The Bethesda, M.D.-based company is launching a new logo and tagline, "Travel Brilliantly" in its latest attempt to attract the growing market of young travellers looking for luxury at a value.
The international hotel chain recently announced it will bring its European hotel brand, AC Hotels by Marriott, to the States to attract younger business travelers, while it is also planning to introduce a Millennial-friendly hotel brand, Moxy, across Europe in a partnerhsip with IKEA.
What's in it for Marriott? According to the Washington Business Journal, “younger business travelers who make three or more business trips per year are a $35 billion market.” The chain hopes to attract the sought-after demo with a new, simplified "M" logo, a mobile app, offering different dining options, and allotting more open spaces in its hotels that can be used as public workspaces as well as streamlined rooms.Continue reading...
Posted by Mark J. Miller on May 22, 2013 11:36 AM
New York’s Whitney Museum of American Art is taking its collection of more than 19,000 items for a ride downtown in two years as it moves from its current location to a new Renzo Piano-designed building right at the southern end of the High Line. With the move, museum execs saw the opportunity to also change up the museum's 13-year-old blocky logo.
Maybe to avoid too much change at once (or so it can be sure to have all the new stationery in place before the new building’s opening), the Whitney unveiled its new logo and visual identity system this week. It consists of a very simple W that Amerstam-based design firm Experimental Jetset apparently sees a lot of symbolism in.Continue reading...