Posted by Sheila Shayon on April 17, 2013 07:35 PM
Mondelez International's first-of-its-kind Mobile Futures Network is teaming brands with top entrepreneurial minds to bring pilots to market in as little as 90 days.
"The Mobile Futures program has been an extraordinary experience for all of us at Mondelez International,” said Bonin Bough, vice president of global media and consumer engagement. “It has given us the opportunity to work with and learn from leading mobile innovators to enhance how we engage with our consumers.”
The pilots, focused on mobile-at-retail, social TV and SoLoMo (social/ location/ mobile) technology to enhance consumer experiences and drive impulse purchases have launched across multiple brands under the Mondelez umbrella. The global company hopes that the service-y and social tie-ins will help build brand relevance beyond obvious user engagements for brands like Chips Ahoy! and Stride Gum.Continue reading...
Posted by Sheila Shayon on December 14, 2011 11:02 AM
Just in time for last-minute holiday shopping, Nike has teamed up with augmented reality specialists GoldRun, Akoo (an out of home TV network) and U.S. running apparel retailer Finish Line for an AR-based treasure hunt and sweepstakes. The contest's prize package is sure to please sneakerheads and runners alike: Nike’s Air Max Flash Pack, a collection of 15 shoe designs and colors.
Shoppers in 106 malls with Finish Line stores can download the free GoldRun app, find a virtual Nike shoe, snap a picture of the shoe in front of a Finish Line store and have a chance to win one of the 15 pairs of Nike shoes awarded daily.
“By sharing branded photos and earning rewards (such as winning a new pair of Nikes or getting a discount on a product), the consumer is incentivized and the brand wins, because they're seeing engagement in the mobile and social space while driving awareness and revenue,” GoldRun Founder and CEO Vivian Rosenthal told brandchannel.Continue reading...
Posted by Dale Buss on August 4, 2011 02:00 PM
Toyota is often the follower that finally gets it right in its industry, so it’s interesting to see the Japanese auto brand staking out a pioneering position in a digital marketing method that is new to automakers.
With its new ToyoTag, a logo inside a ring powered by SpyderLynk's SnapTag technology, Toyota says that consumers can snap the image with their mobile phones (whether or not they’re smart phones) and access a whole array of brand and vehicle communications, from product brochures to safety tips.
Toyota joins a handful of other trailblazing brands in these SnapTag applications, including Coors Light, Coke, Bud Light and the Marines.Continue reading...
Posted by Mark J. Miller on June 29, 2011 03:00 PM
Sign up for a new wireless plan, and you'll likely get one of those maps (such as Verizon's 4G wireless map above) that show you what incredible coverage you’re going to get even when you’re in a cave high up in the Rocky Mountains.
But then you sign up and still find yourself saying, “Are you still there?” into your phone even though you are making the call in the middle of a major American airport.
Well, one member of Congress has decided to put an end to such consumer frustrations.Continue reading...