Posted by Dale Buss on November 14, 2013 12:49 PM
As President Obama addressed the growing travails of Obamacare today, the marketing juggernaut for the troubled Affordable Care Act has continued. Not surprisingly, a lot of the ads—some from state-run health-insurance exchanges and allies that are carrying the load for local Obamacare rollout—are targeting the Millennial generation.
Younger, healthier Americans need to carrry the fiscal load for Obamacare if it's going to work out financially. But so far they're not biting much, just as most Americans have been slow to embrace coverage by signing on at HealthCare.gov. Less than 2 percent of the 7 million Americans federal officials expected to sign up for new health insurance under Obamacare actually did so in October. And so the President on Wednesday was at a press conference dealing with the political fallout.Continue reading...
Posted by Dale Buss on September 4, 2013 03:51 PM
If you're going to trade punches with Uncle Sam, you'd better be able to pack a wallop. It isn't clear yet if Standard & Poor's Ratings Services will prove to bring a haymaker in its new action against the federal government, but it clearly is engaged in a heavyweight fight.
To wit: S&P has sued the government because the feds filed a $5 billion lawsuit against S&P in what S&P is calling "retaliation" for the company's downgrade of America's debt in 2011. The United States had accused S&P of misrepresenting its rating process in the years before the financial crisis to federally insured banks and credit unions that were buying debt, a charge that S&P has called "meritless."
Now S&P, a unit of McGraw-Hill Cos., alleges that the governent's suit amounts to an attempt to breach free speech, which a Justice Department spokeswoman called a "preposterous" charge, according to the Wall Street Journal. So the sides can be considered even in their "well-I-never" rhetoric.Continue reading...
Posted by Abe Sauer on August 23, 2013 10:24 AM
With the October 1 launch of the Obamacare healthcare exchanges looming, numerous interests across the nation are rolling out awareness campaigns. Some are spending more than others; Wisconsin is couch-cushioning it at $0.46 per person while West Virginia is reportedly spending almost $9.23 per resident. All in all, the Associated Press estimates close to $700 million will be spent to advertise the roll out. (A roll out the major sports leagues have declined to be part of even though individual teams may opt-in. For example, the Washington Nationals baseball team held a Health and Human Services Night in July.)
Making matters more complicated, most states have opted to put the work of exchange creation and management in the hands of the federal government. Only 14 states have elected to set up their own local exchanges. One of those states is Minnesota, which created a Paul Bunyan-themed campaign—which you know is good because it's upsetting some people.Continue reading...
Posted by Sheila Shayon on August 13, 2013 03:02 PM
With 200 million active users, Twitter, a self-described "digital town square" is taking its views to Washington with its first political action committee, appropriately dubbed Twitter#PAC.
Joining Google, Facebook and Microsoft, the microblogger will lobby on privacy, internet freedom, net neutrality, and copyright and patent reform, according to a Lobbying Registration form filed by William Carty, who will be Twitter’s first lobbyist, based in the company's D.C. office.
Carty was most recently a policy director in the Senate's commerce committee and will be joined by Nu Wexler as the company's policy spokesperson, most recently a staffer with Sen. Richard Blumenthal (D-Conn.).Continue reading...
Posted by Sheila Shayon on August 9, 2013 04:44 PM
Just as Twitter launches its own PAC (Twitter#PAC, naturally) and hires its first lobbyist (Will Carty) in Washington, Facebook CEO Mark Zuckerberg's super-PAC, FWD.us, has had a rough go of it since its launch.
With the backing of numerous Silicon Valley big-wigs and a hard focus on immigration reform, the group has fielded criticism from liberal grassroots organizations including Progressives United, CREDO, the Sierra Club, the Daily Kos and Democracy for America, all of which pulled their ads from Facebook after FWD.us began running ads for the Keystone Pipeline, drilling in the Arctic National Wildlife Refuge and attacks on Obamacare.
It's been said that the super-PAC "doesn’t understand the tech industry,” and in turn is alienating the core of the Democratic party. In response, the group has tried to revamp its image through enlightening TV spots and videos. The latest, "Serve," follows immigrant Alejandro Morales and his fight to join the US Marines—an ambition which is blocked by his undocumented status.Continue reading...
Posted by Abe Sauer on May 14, 2013 12:42 PM
The "Branomics Bra" lingerie package aims to piggyback on Japan's booming economic growth to "help bust sizes to get bigger." Wishful thinking.
"Branomics" is just the latest marketing stunt attempting to capitalize on Japan's craze for "Abenomics," itself an all-or-nothing marketing stunt created as part of an ambitious rebrand of Japan's top politician. The "Branomics" package comes with a bow and arrow for good reason. A core detail of Prime Minister Sinzo Abe's "Abenomics" is the "three arrows" for growth: stimulus spending, monetary policy shifts and regulation easing.Continue reading...
Posted by Sheila Shayon on May 9, 2013 07:27 PM
It turns out that still, business and politics make difficult bedfellows as 'disruptive' Mark Zuckerberg finds himself—and Facebook—the target of progressive scrutiny over his newly minted political agenda.
The Facebook CEO’s FWD.us super PAC focuses mainly on immigration reform in the name of creating a better, brighter workforce, but the group, which includes Silicon Valley superstars Bill Gates, LinkedIn's Reid Hoffman and Dropbox's Drew Houston, is getting push-back from a coalition of nine liberal grassroots organizations including Progressives United, CREDO, the Sierra Club, the Daily Kos and Democracy for America, all of whom pulled their ads from Facebook after FWD.us began running ads for the Keystone Pipeline, drilling in the Arctic National Wildlife Refuge and attacks on Obamacare.
Groups boycotting the ads cite the "cynical" strategy behind them. “Leaders in the technology community have every right to talk about how immigration reform will benefit their businesses,” Progressives United's Josh Orton Feingold told Mashable. "But instead, FWD.us has chosen a strategy that’s condescending to voters and counterproductive to the cause of reform."Continue reading...
Posted by Dale Buss on February 12, 2013 06:50 PM
First, his slogan was "Change." Then it was "Forward." So tonight, as President Barack Obama lays out his second-term agenda tonight in his first State of the Union since winning re-election, he'll also be giving a sense of what his presidential brand looks to stand for in the final years of his administration, too.
It's reported that he plans to focus on unfinished business such as immigration reform, educational improvement, gun control and climate change. The White House also promises an emphasis on the still-stagnant U.S. economy and ideas for federal spending to stimulate it.
At the same time, an unspoken part of Obama's agenda remains outmaneuvering the opposition Republican Party, which is facing its own crossroads as the president grabs the spotlight again this evening.Continue reading...