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search and destroy

Bing Integrates Pinterest Boards for More Intuitive Image Search Results

Posted by Alicia Ciccone on October 3, 2013 11:54 AM

Following a recent facelift that included a revamped logo and improved search results, Microsoft's Bing search engine has now announced that it will incorporate Pinterest pin boards into its image search results. 

The engine's results already included social media data, but now when a user does an image search, related pin boards from the social site will populate on the right side of the screen. The added function gives the search engine a bit of a human touch, as all other image search results on Bing (and Google, Yahoo, etc.) are populated by an algorithm.Continue reading...

search and destroy

Beyond Sandy, Google Has a Very Busy Week

Posted by Sheila Shayon on October 31, 2012 05:52 PM

As if Hurricane Superstorm Sandy preparations weren't enough to keep it busy, Google is all over the news this week:

  • A new AMBER alerts project in partnership with The National Center For Missing And Exploited Children in the U.S. followed the launch of a crisis page and public alerts system for those affected by the wrath of Sandy. When using Google Search or Maps, you’ll see if an AMBER Alert is in effect in your area.
  • A revamped iOS search app with Siri-like voice-recognition represents its "most advanced voice search" to date, greeting users with a "Try our new voice search" message above a microphone icon on the main page ready for tapping. "If it’s short and quick, like the status and departure time of your flight—Google tells you the answer aloud." 
  • Google Earth 7 is now available with 3D Imagery on the desktop (can be disabled if you choose), and newest sites include Avignon, France; Austin, Texas; Munich, Germany; Phoenix, Arizona; and Mannheim, Germany. A tour guide flies over landmarks and offers stats and info from Wikipedia.
  • Google Chromebook rocks with Slayer for Halloween.
  • Google's still-in-beta universal analytics for websites lets marketers better measure impact of digital campaigns.Continue reading...

search and destroy

Bing Zings With Microsoft Push, Yahoo Ads and Amazon Kindle Love

Posted by Sheila Shayon on September 10, 2012 02:14 PM

Microsoft and Yahoo have announced Yahoo Bing Network as the official name for Microsoft and Yahoo’s Search Alliance partnership, with the related move that Microsoft adCenter is being renamed Bing Ads. 

“Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns and complete tasks faster,” says Microsoft’s Tina Kelleher in a blog post. “Recent improvements include: a new web interface, improved ad rotation controls, and agency enablement tools that make it easier for agencies to manage multiple accounts.”

Microsoft and Yahoo claim a 30% share of the U.S. search market with a reach of 151 million users likely to spend 124% more than the average searcher and 5% more than Google searchers, thereby offering advertisers 46 million unique searchers in the U.S. who aren’t using Google, according to comScore June stats cited by WebProNews.com.

Still, it's hard taking down Google.Continue reading...

search and destroy

Google Maps Goes Inside NASA for Biggest "Street View" Interior Tour

Posted by Shirley Brady on August 2, 2012 11:28 AM

In a bid to show how Google Maps' Street View function can map interiors (such as the White House and any business that meets the criteria for a virtual tour), the search giant today released this promo for its NASA guided tour of the Kennedy Space Center. The description:

Google Maps in collaboration with NASA is enabling people around the world to take a trip to the doorway to outer space. This location is our largest special collection of Street View imagery to date, totaling 6,000 panoramic views of the facilities, and expanding our mission to document the world's most amazing places. Among the images you can now explore online with the click of your mouse are the space shuttle launch pad, Vehicle Assembly Building and Launch Firing Room #4. Gaze down from the top of the enormous launch pad, peer up at the towering ceiling of the Vehicle Assembly Building (taller than the Statue of Liberty) and get up close to one of the space shuttle's main engines, which is powerful enough to generate 400,000 lbs of thrust. From these vantage points, anyone can live out his or her childhood dream of becoming an astronaut.

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search and destroy

Will Yahoo Axis Mobile Visual Search Find Fans and Brands?

Posted by Sheila Shayon on May 24, 2012 11:34 AM

Yahoo!'s latest product is in step with the Pinteresting, visual world that we live in these days. Axis is a mobile browser and desktop plug-in that shows visual search results as a user types, “providing a more direct path to whatever they’re looking for online. Think of it as a personal companion for your daily explorations of the Web,” states Yahoo's blog post announcing the launch.

“Our search strategy is predicated on two core beliefs—one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption. With Axis, we have re-defined and re-architected the search and browse experience from the ground up” said Shashi Seth, SVP of Connections, Yahoo!

As a standalone mobile browser for Apple iOS devices and for HTML5 enabled desktop browsers, Axis offers one-step visual search results without leaving the page, “It’s the end of the back button!” and an instant answer feature shows information of common searches like movie times, sports scores or stock prices as they're typed.Continue reading...

search and destroy

Google Won't Reward New TLDs, But Will Punish "Over Optimized" Sites

Posted by Sheila Shayon on March 19, 2012 03:16 PM

When Matt Cutts speaks, people listen. So when Google’s software engineer and webspam guru recently posted (on his Google+ page, of course) that ICANN's looming dotbrands — the generic (vanity, customized, branded) top level domains or TLDs that are fast approaching — won't boost search engine results, the SEO and domain name worlds sat upright.

Cutts was responding to ARI Registry Services CEO Adrian Kinderis, who penned an op-ed column that argued: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will,” wrote Kinderis, basing his argument on Google’s ranking algorithms that search for domain name keywords thus enabling business and brands to create commanding "clean name spaces."Continue reading...

search and destroy

Google Responds to Valentine’s Day Florist AdWords Ambushing

Posted by Sheila Shayon on February 21, 2012 04:04 PM

Valentine’s Day was marred for many by failed or faulty delivery of bouquets to loved ones, as we covered here, last week – and many consumers and retailers had things to say.

A popular florist blogger commented in a Feb. 17th post titled “Valentine’s Day Flowers Adwords: Feasting on the Bones of Local Florists”:

“Vultures. It’s the only way I can think to describe Google’s Adwords ads this past Valentine’s Day holiday. ‘Don’t be evil’ flew out the window and Google opened it even wider for the birds of prey to strip consumers and local flower shops of their hard-earned dollars.

First, we had ProFlowers telling shoppers seeking local florists BY NAME in Google searches that the stores were sold out of flowers. It’s a completely despicable ad tactic that diverted consumers by lying about local flower shop inventories. Despite having plenty of beautiful blooms for Valentine’s Day, the drop-shipper tried to suck in late buyers by falsifying the flower availability at these shops. Shame on Liberty Media. Shame on ProFlowers. And shame on the Google staffers who approved those ads."

We asked Google to comment, and they replied by email.Continue reading...

search and destroy

Blooming Pity: Valentine's Day Florist Wars Turn Ugly Online

Posted by Sheila Shayon on February 15, 2012 05:41 PM

This year's Valentine's Day flower-ordering rush didn't bring any bouquets for the brands. On the second biggest day of the year for sending flowers, after Mother’s Day, disappointed U.S. customers took to Facebook and Twitter in droves to voice their outrage at 1-800-FlowersFTD and ProFlowers. No wonder a website call FlowerComplaint.com exists.

But a lesser known story occurred when Chez Bloom, a florist in Minneapolis, MN checked-in online at about 4 P.M. on Valentine’s Day. Chez Bloom's Twitter account posting a few tweets complaining about the incorrect information, but there's no doubt the misinformation impacted sales. Call it the war of the roses.

Owner Laura Chase told brandchannel, “It was a very busy and successful day, too busy to check online, until late afternoon when I went looking for any reviews of our deliveries. I Googled Chez Bloom and up came this screen shot." (Take a closer look below.)

"I Googled all the other local shops I could think of – and same thing appeared," Chase continued. "It’s a good thing I took a screen shot because by 5PM it was taken down. I nearly fell off my chair. They also had TV ads saying local florists were sold out, and showing a deceptive ad with a kit that had to be assembled. It’s beyond despicable. We were not sold out. We’d like to know how many others were treated this way. It’s maybe a class action lawsuit.”

We called ProFlowers and spoke with Jen Caroll, Director PR and Corporate Communications.Continue reading...

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