Posted by Sheila Shayon on December 11, 2013 11:10 AM
Facebook’s hiring of Yann LeCun, among the world’s most prominent artificial-intelligence researchers, to spearhead a massive cross-company initiative, “points to a new layer in Facebook’s ambitions, as well as a shift in the research and development of artificial intelligence,” The New Yorker writes.
LeCun, a New York University professor of computer and neural sciences posted on Facebook:
Big news today!
Facebook has created a new research laboratory with the ambitious, long-term goal of bringing about major advances in Artificial Intelligence.
I am thrilled to announce that I have accepted the position of director of this new lab. I will remain a professor at New York University on a part-time basis, and will maintain research and teaching activities at NYU.
Simultaneously, Facebook and New York University's Center for Data Science are entering a partnership to carry out research in data science, machine learning, and AI.
The application of machine-learning vis a vis social content opens the spectrum for enhanced targeted ads and news feed improvements short-term, and beyond that, LeCun’s background amplifies the longer-term possibilities for Facebook, and others mining AI. Continue reading...
Posted by Sheila Shayon on October 22, 2013 11:15 AM
Apple will soon begin building Steve Job’s visionary "spaceship" campus as the Cupertino, Calif. City Council unanimously approved building plans last week.
"Steve transformed Apple into one of the most innovative companies in the world and we understand the responsibilities that come from carrying his legacy forward with this project," Dan Whisenhunt, Apple's head of real estate and facilities told the Council. "We've designed it with the same care and attention to detail as we do with all Apple products."
The 2.8 million-square-foot circular headquarters, due to be completed by 2016, will have four floors, an exterior made almost entirely of curved glass, and enough space for 14,200 employees, close to three times the number previously working on the site.Continue reading...
Posted by Dale Buss on October 21, 2013 03:39 PM
Procter & Gamble long has relied on innovation to shake things up with new products and features that gain sales and market share and even create new brands, like Pampers disposable diapers, Swiffer, and Crest White Strips. During his first tenure as CEO, many of those innovations came from A.G. Lafley.
Now, in his second turn at the top, Lafley reportedly is pushing acceleration of a "new-age plastic" developed internally by P&G with a "high-velocity injection molding" system that could save the CPG giant alone $1 billion in cost savings—and result in the establishment of a colossal B2B business selling the revolutionary material to non-competitive customers.
"P&G's patent applications say its manufacturing system can make packages with material as much as 75 percent thinner than existing ones," Advertising Age said about the new material. "The technology also makes it easier to use recycled resins or plant-based alternatives to petrochemicals and will help P&G make packages more recyclable because it allows caps and closures to be made from the same material as the rest of the package."Continue reading...
Posted by Sheila Shayon on October 17, 2013 06:27 PM
Among marketers, augmented reality is becoming almost pedestrian. Two diverse brands, Marriott and Valpak, have both incorporated it into recent campaigns.
Marriott is pairing a futuristic redesign of its hotel lobbies, replete with tech-enabled work spaces, with an AR ad in Wired magazine, part of its Travel Brilliantly campaign that is “re-imagining the future of travel."
Consumers can scan the ad with the Blippar app to view a video that show's the hotel’s innovations. “More than just a picture, this campaign truly captures the look and feel of the Marriott brand,” Lisa Hu, VP/GM Blippar told Mobile Marketer. “For a hospitality brand, video is the perfect way to showcase the sights and sounds of vibrant cultures that are paired with a welcoming place to stay. Marriott chose to utilize their unique video content in order to bring the augmented reality experience to life.”
Mobile video is performing well as an engagement factor according to a recent Unruly report that saw click-through-rates for mobile video ads triple in the last year.Continue reading...
Posted by Sheila Shayon on October 14, 2013 12:37 PM
Ford is just the latest in a long line of global companies that are taking advantage of enterprising startups and universities to help drive innovation. Ford has teamed up with the University of Michigan to create a battery lab that will focus on research and development of a cheaper, more efficient battery that will make electric cars more affordable—a major hurdle facing the car industry as it tries to turn the technology mainstream.
The $8 million lab is one that will uniquely cater to the auto industry, as most battery labs often don't relay their findings to the industry until late in the production process, essentially stifling innovation, according to the Detroit Free Press.
“There is nothing like it in the industry,” said Anand Sankaran, chief engineer for energy storage and hybrid systems for Ford, which contributed $2.1 million, adding to $5 million from the Michigan Economic Development Corp. and about $900,000 from the Univ. of Michigan College of Engineering.Continue reading...
Posted by Mark J. Miller on October 9, 2013 05:14 PM
Ever since George Jetson strapped on a watch that allowed him to talk to and see others, tech-savvy fans have been awaiting a real-life iteration. As it looks now, Samsung may be the first to cross that line following its release of its Galaxy Gear smartwatch and now the Galaxy Round, the first smartphone with a curved screen.
While the rounded device looks what would result after being "put into a back pocket and sat on," as ZDNet notes, the innovation puts Samsung, which is the largest mobile phone maker in the world, "a step closer to achieving wearable devices with flexible—even unbreakable—screens."
The brand, like every other player in the market, is looking for any innovation that will differentiate itself in the saturated mobile market. The manufacturer faces the most pressure from Apple, which was just named the world's most valuable brand by Interbrand, and who essentially stole its 'smartwatch' thunder with the launch of its latest versions of iPhones, the 5s and 5c. But as neat looking as the new curved device may be, the "innovation" may actually be more of a gimmick.Continue reading...
Posted by Mark J. Miller on October 2, 2013 04:45 PM
Goliaths aren’t generally looking for help from Davids, but the New York Daily News, HBO, Time Inc., TiVo, Meredith, and nine other major media companies turned things upside down Tuesday when they asked more than 200 startups for help.
The SwitchPitch event, which specializes in pairing startups with in-need companies, allows such companies to pitch funded innovation projects to startups looking for partners. After a bidding process, the selected startups will begin working with their supporting companies.
In this case, the Daily News will provide its startup of choice with a six-month stay in the paper's offices and a large testing ground for their concepts on NYDailyNews.com and the rest of the paper’s digital properties, which reach 17 million people monthly.Continue reading...
Posted by Sheila Shayon on September 19, 2013 12:36 PM
It’s fitting that the world’s leading search company is looking for answers to aging and immortality.
Google is throwing its support behind Calico, a startup it is creating to focus on problems in the health care system that pertain to extending human life. Arthur Levinson, former CEO and current chairman of biotech pioneer Genentech and chairman of Apple’s board, is the newly-appointed CEO.
"Illness and aging affect all our families," Google CEO Larry Page said in blog post. "With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."
If the idea sounds far off, that's because that's exactly what Calico plans on investing in. “In some industries, it takes ten or 20 years to go from an idea to something being real. Healthcare is certainly one of those areas,” Page said. "Maybe we should shoot for the things that are really, really important so ten or 20 years from now we have those things done.”Continue reading...