Posted by Dale Buss on December 19, 2013 12:41 PM
The world benefits from a variety of Japanese exports ranging from anime to sushi cuisine to Toyotas. But its auto market remains a redoubt of isolationism a generation after American carmakers made a political issue out of it. More than 90 percent of cars sold in Japan are still Japanese brands.
And this, according to the Wall Street Journal, has hurt Japan's automakers in ways similar to how Japanese smartphone makers have been handicapped around the world by gearing the features of their phones, sold globally, to the particular tastes of Japanese consumers.
"Their shortcomings led to the coining of the term 'Galapagos' to describe the market," the newspaper said. "Like the group of islands catalogued by Charles Darwin: uniquely evolved and ultimately at a disadvantage because of its isolation."Continue reading...
video killed the _____ star
Posted by Mark J. Miller on December 19, 2013 11:27 AM
YouTube has always been loathe to broadcast video that features copyrighted content—and rightfully so—but a recent change to its scanning system has made the Google-owned video giant an enemy of gaming enthusiasts as it has removed a wide variety of video-game-related videos from the site.
The shift came when YouTube adjusted Content ID, the tool used for scanning videos for copyrighted content. The update removed many videos from the site, irking gamers who, according to Forbes, were left confused and for some, out of some money. The videos affected include Let's Play videos, game reviews and more. In reaction to the uproar, YouTube emailed users with information on the expanded system and how to handle claims:
"Whether gaming, music or comedy is your passion, know that we love what you do. We’ve worked hard to design Content ID and other tools to give everyone — from individual creators to media companies — the opportunity to make great videos and earn money. As YouTube grows, we want to make sure we’re providing the right product features to ensure that everyone continues to thrive."Continue reading...
Posted by Dale Buss on December 19, 2013 09:18 AM
Target hit by credit card breach of as many as 40 million customers that started on Black Friday.
Whole Foods stops selling Chobani in favor of non-GMO yogurts.
Chipotle joins fast-casual pizza race.
A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.
Allstate launches new online game to help avoid holiday mayhem.
AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.
Bayer buys cancer-drug partner Algeta for $2.9 billion.
Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.
Chevrolet sees a top US marketer leave.
Christie's finalizes appraisal of Detroit Institute of Arts collection.
Daimler gets stake in Aston Martin with engine supply deal.
Darden spins out Red Lobster amid shareholder pressure.Continue reading...
Posted by Dale Buss on December 18, 2013 07:35 PM
An alert bit of monitoring by Nissan North America's social media team has brought happier holidays to an Orlando-based freelance videographer and to the Wounded Warriors Project.
The automaker ended up agreeing to buy a 1996 Nissan Maxima GLE from Luke Aker after noticing his well-made 70-second video ad for the car on YouTube and reading his creative classified on Craigslist. In fact, Erich Marx, Nissan's director of interactive marketing and social media, agreed not only to give him his original $1,400 asking price for the 17-year-old survivor but also to kick in a $1,000 holiday season donation to the Wounded Warriors Project, Aker's favorite charity.
"We thought it was just brilliant, fantastic, and we saw the opportunity to have some fun with it," Marx told brandchannel about his team's reaction when they saw Aker's work. "In the social space, it's about being engaging and showing that you have a sense of humor."Continue reading...
when brands collide
Posted by Mark J. Miller on December 18, 2013 07:07 PM
The now-approved merger of US Airways and American Airlines will require a lot of decision-making by executives in the future, but one key decision is being handed over to employees: What will the rebranded planes look like?
While American Airlines got a fresh livery update early this year, the companies (and employees) now have to decide how the nearly 620 US Airways jets will be repainted. Employees will have a major hand in choosing whether the new fleet will be marked with American's old 'AA' logo or the refreshed design the company adopted last year.
“While I enjoy debating the merits of certain aircraft liveries as much as anyone, I have always believed they are not particularly important to the success of an airline,” American Chief Executive Officer Doug Parker wrote on Monday in a memo to the company’s 100,000 employees, AviationBlog reports. “For our team members who work in, around and on these aircraft day in and day out, it matters a great deal, but I have yet to find a customer who based their purchase decision on the exterior design of the airplane.”Continue reading...
Posted by Dale Buss on December 18, 2013 06:25 PM
What would generations of comedians do without branded content? We may never get a chance to find out. Jerry Seinfeld and Anchorman's David Koechner are proving that online video sponsored by brands can be very friendly territory for funny guys who just live to deliver the next line—and it's great to have an audience too.
Seinfeld, of course, already has made his mark for Acura, starring in its Super Bowl commercial in 2012 with a characteristically Lenoesque appearance by his buddy Jay Leno as well. Since then, Seinfeld—once the master of the American TV sitcom domain but much more low-profile these days—has settled into an online-only gig called "Comedians in Cars Getting Coffee" that is sponsored by Acura.
In a new commercial series for the auto brand, directed by Barry Sonnenfeld, the king of material "about nothing" has created a bunch of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated show. The eight spots are written and stylized ala retro 1960s as a spoof of old-time advertising—and comprise a new element of Acura's exclusive sponsorship of "Comedians in Cars."Continue reading...
by the numbers
Posted by Sheila Shayon on December 18, 2013 05:49 PM
Google's Zeitgeist, its annual snapshot of the search world, has arrived. By processing two of every three internet queries, the search giant is able to capture an accurate snapshot of trends ranging from the most-searched people to the year's top risers. And this year's compilation is the most global yet—over 1,000 Top 10 lists from 72 countries.
Global icon Nelson Mandela captured the list's top spot, with users delving into the life of the South African political activist all year long, coming to a peak after his recent death. Death, in fact, is one of the biggest drivers of curiosity, with searches for recently deceased actors Paul Walker and Cory Montieth making the Top 4. But the world isn't all doom and gloom: tech, including Apple's iPhone 5s and Sony's PlayStation 4 made the Top 10, as well a cultural dance phenomenon, the Harlem Shake.
Important global events weren't far behind though."Tragedies like the Boston Marathon, the 6th trending term globally, and Typhoon Haiyan, No. 2 on our global events list, also captured the world’s attention. And our human desire to help came through, with [donate to the Philippines] ranking highly around the world," wrote Google's Amit Singhal in a blog post.Continue reading...
Posted by Mark J. Miller on December 18, 2013 04:37 PM
The NBA’s Charlotte Bobcats may have NBA legend Michael Jordan as an owner, but the club has never been remotely close to a championship, or even one to inspire much passion from the region.
The Bobcats moved into town in 2004, two years after the original Charlotte Hornets skipped town and headed to New Orleans after failing to deliver a consistently successful team. Unfortunately, it hasn’t been so easy there, either, so the team decided to rebrand itself after Tom Benson, the owner of the NFL’s New Orleans Saints, paid $338 million to the NBA to add the Hornets to his portfolio. Once the team decided on its decidedly unferocious new name, the Pelicans, the Hornets name was once again free—and fans in Charlotte were extremely interested in bringing back the moniker.
Without much trouble, the Hornets name will return to its Carolina roots next season, even adopting the same old purple and teal color scheme. “We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” Bobcats president Fred Whitfield said in a statement, Sport Illustrated reports. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them.”Continue reading...