Our most-read blog posts of the week:

#1 Why A&F's 'Cool Kids' Stance Will Damage the Brand Now More Than Ever

#2 Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign

#3 Target's Stance on Gay Rights Takes Ironic Turn as Home State Passes Equality Bill

#4 Sears Says 'No Credit? No Problem!' with New Lease-To-Own Program

#5 Andre Agassi Goes "Home" to Nike

#6 Dannon Turns Yogurt Marketing On Its Head with Men's Health Oikos Ad

#7 Jaguar Says It's 'Your Turn' for F-Type with New Campaign

#8 Calvin Klein Sheds the 'CK' for Platinum Line Rebranding

#9 Earnings Show JCPenney Still Has Problems Even Another Logo Can't Fix

#10 YouTube Jumps into Retail with Shoppable Videos for Brand Channels

As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves. 

According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.

Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...

It’s tough to keep a secret in today’s digital world. Coca-Cola, of course, has been holding tight a secret recipe since the company got its start in 1886—and it has billions of dollars in revenue riding on it. 

Over the years, plenty have claimed they had the secret recipe, and now two more claim they've got the Real Things's recipe. 

Cliff Kluge, an antiques dealer from Georgia, publicized that he found a 1943 variation of the recipe (so the cocaine had been removed already) in a box of letters he purchased from an estate sale. Kluge put it up on eBay and asked for a starting auction bid of $5 million, with a "Buy it now" price of $15 million, but Kluge didn't get a single bid.Continue reading...

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: VW gets nostalgic... Luxury brands suffer... Starbucks canbalizes itself... Apple "ruins" family life... Translating cat app... Tencent profits... BYD... Let Li... Dutch infant formula... What Taobao can tell you about breast size... McDonald's McCafe absurdity... Face toothpaste... What a poorly made $30 hamburger reveals about China's middle class... and more.Continue reading...

The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but it appears that one piece of news is leaking out early: the ad tagline for the much-anticipated Sony Playstation 4 and the script for its first commercial, SiliconEra.com reports. Sony Computer Entertainment America has filed a trademark request for “Greatness Awaits.”

The site notes that the planned commercial features “a lone man walks down an empty street asking the viewer, ‘Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.’” The man continues to ask viewers questions and the commercial ends with “Greatness Awaits.”Continue reading...

If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digital offerings for consumers, whether they like it or not.

"Television networks increasingly need to make content available to fans no matter where those fans are and what devices they are using," said Greg Ireland, IDC research manager.

Disney-owned ABC is the first major broadcaster to live-stream programming to iPhones and iPads starting this summer for residents of New York City and Philadelphia via WATCH ABC, including local news, daytime talk shows and prime-time dramas. Plans include expansion to Los Angeles, San Francisco and Chicago and eventually, buy-in from all ABC affiliates.

"Many people are starting to wonder if cable is worth keeping, and they're thinking of cutting the cord and going online only since they can get content from Netflix, Amazon and other places,” notes NPR. “Live streaming is a way the broadcast industry is trying to cement the system they've had in place for a long time, even as more people are watching TV and video online. So, they're going where the viewers are going, but they're scared that people are going to cancel their cable subscriptions."Continue reading...

Much of the ascension of the Hyundai brand in the US market has been about hand-holding, ranging from its trailblazing 100,000-mile warranty introduced several years ago to the groundbreaking Hyundai Assurance program in 2009 that promised Hyundai buyers that the company would pick up their car-loan payments if they lost their jobs.

So it's not surprising that Hyundai's newest brand-wide play is a program called Assurance Connected Car, which provides a free platform of safety and maintenance services across its lineup of vehicles that come equipped with its Blue Link telematics system. In advertising, the brand has tapped the musical legacy of Bob Marley and his song, "Three Little Birds," to remind Hyundai customers that they "don't need to worry about a thing" if they have the system.Continue reading...

Dell reports 79 percent drop in profit as takeover battle continues.

Dow Chemical is ordered to pay $1.2 billion in price-fixing case.

Google Glass expands apps and integrates Facebook and Twitter.

Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.

Audi shifts to high-performance models to propel sales.

BlackBerry regains lost market share in Canada.

Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...