Posted by Dale Buss on January 17, 2012 08:50 AM
Adidas taps Katy Perry for new campaign.
AFL-CIO launches image campaign.
Airbus posts record sales.
American Airlines stops flying to India, sacks 150 workers.
AOL leads companies testing crowdsourcing.
Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.
BASF halts its genetically modified products in Europe, including its Amflora potato.
Beats Electronics breaks up with Monster.
Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.
BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.
BMW recalls 89,000 Mini vehicles.
Burberry quarterly profits jump 22%.
Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.
M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...
Posted by Dale Buss on December 22, 2011 09:06 AM
AOL defends strategy.
BMW drivers can now Yelp in their cars.
British Airways parent IAG beats Virgin in BMI airline-takeover battle, as Lufthansa sells troubled airline.
Facebook (which aims to be a blue chip) is the most-searched term in the U.S. for third year running.
Geico partners with Major League Fishing and Outdoor Channel.
Hyundai launches racing game on Times Square billboard.
NBC gets sports-programming commitment from Red Bull.
Nike counts on social media.Continue reading...
Posted by Dale Buss on December 21, 2011 09:07 AM
AOL hears strategy slammed by activist investor.
Ancestry.com uses humor in holiday-themed campaign.
Carnival Cruise campaign focuses on first-time cruisers.
CNN's Piers Morgan gets grilled in U.K. hacking probe.
Cracker Barrel shareholders reject activist investor's bid for board seat.
EA strikes again at Activision with new video game.
Facebook plans to begin placing ads in user news feeds.Continue reading...
Posted by Dale Buss on December 13, 2011 08:55 AM
AOL reorganizes into four business units.
Apple softens stance to lure mobile ads, as iAds seen as rare failure for Steve Jobs.
AT&T deal with T-Mobile granted a delay by judge.
BBC to make World News available through Comcast.
China Mobile tops Millward Brown ranking of Chinese brands.
Deloitte sees gamification as one of the top tech trends of 2012.
Facebook seen as not needing Wall Street to go public; tests private messages between people and pages.
HP dumps its iPad rival on eBay.
IHOP opens fast-casual IHOP Express.
Ikea sues Irish home retailer for allegedly copying prints.
Intel tells customers they can turn up the heat in server rooms.
Interbrand named branding agency of the year by Marketing magazine.Continue reading...
Posted by Dale Buss on November 9, 2011 08:55 AM
AOL, Microsoft and Yahoo forge advertising partnership.
Activision and Electronic Arts let bullets fly in video-game holiday-sales war.
Anheuser-Busch gets label approval for higher-alcohol version of Bud Light.
Barnes & Noble has sought U.S. antitrust probe of Microsoft over e-readers.
Facebook sees recommendations on advertisers' use of "like" by Better Business Bureau.
General Motors reports strong but lower profits.
HSBC raises U.S. bad-loan provisions.
Landry's acquires McCormick & Schmick's Seafood Restaurants. Continue reading...
Posted by Sheila Shayon on November 3, 2011 04:04 PM
AOL CEO Tim Armstrong was comparatively upbeat on this week's Q3 earnings call, citing the web giant's February acquisition of The Huffington Post, the growth of the Patch network of hyperlocal community websites and increased mobile content as key drivers. As of September 30, 2011, AOL had $444.1 million of cash.
With a third quarter net loss of $2.6 million, or 2 cents a share on revenue of $531.7 million, down 6% from a year ago, ad revenue is up 8% from 2010 to $317.7 million. "Amazingly," Business Insider commented, some 3.5 million AOL users still access the brand via dial-up. On paper, CNN Money observed, AOL's financials may look "dismal," but its "quarterly revenue declines were the lowest in 5 years (while) search ad sales fell by the smallest amount in 2 years."
Since July’s changes in AOL’s ad operations, which saw Jeff Levick ousted (to land at Spotify as chief ad officer) and Ned Brody upped to the top spot, Armstrong said they’ve been tightening their focus and offering to marketers and advertisers.Continue reading...
Posted by Dale Buss on November 3, 2011 08:54 AM
Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.
Apple acknowledges iPhone battery problem.
Sony predicts $1-billion loss.
AOL posts loss despite ad gains.
Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.
Ford launches licensed-products website.
GlaxoSmithKline settles with U.S. over investigations.Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
AOL plays catch-up in mobile.
Buick is paying dividends for GM.
CNN said to be revamping its morning lineup.
DirecTV takes dispute with Fox to the web.
Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...