brands under fire
Posted by Dale Buss on August 3, 2012 03:39 PM
The numbers were probably stacked against them from the start, but Friday's protest of Chick-fil-A by GLAAD (Gay & Lesbian Alliance Against Defamation) didn't turn out nearly as many participants in the planned LGBT "Kiss-in" as the chain was able to generate at former Republican presidential contender Mike Huckabee's nationwide "Appreciation Day" for the restaurant chain on Wednesday.
Or gauging by another measure, by mid-afternoon Friday, nearly 14,000 Facebook users had subscribed to GLAAD's "National Same Sex Kiss Day at Chick-fil-A" event, while some 630,000 subscribed to Wednesday's "appreciation day," according to a report by Politico.com.
And while Politico reported that the "kiss-ins appear to have occurred without incident" in Chick-fil-A restaurants, there was one ugly scene: The exterior of a Chick-fil-A in Torrance, Calif., was defaced with graffiti reading, "Tastes Like Hate."Continue reading...
Posted by Sheila Shayon on August 2, 2012 10:19 AM
This is the last Summer Olympic Games that Adidas is sponsoring, so it's going big with its messaging around London 2012.
The official outfitter of Team Great Britain today reported that it has sold $100 million of 2012 Olympic merchandise to date, no doubt helped by its high-profile guest designer, Stella McCartney. As the Telegraph notes, "As well as making the official London 2012 sports apparel merchandise, Adidas provides the kit for hosts Team GB and it is providing 3m items of clothing for the athletes to wear in the Olympic village and for volunteers."
Despite being targeted by rival Nike with its faux London 2012 campaign and sweatshop activists, the sportswear giant is keeping on track.Continue reading...
brands under fire
Posted by Mark J. Miller on August 1, 2012 03:12 PM
If Mike Huckabee ever runs for U.S. president again, he’ll be sure to get the Chick-fil-A vote. The former Arkansas governor suggested that consumers go eat at the fast-food chain in order to show their appreciation for the organization’s disdain for same-sex marriage.
Chick-fil-A pulled in $12.7 million a day in 2011, according to ESPN’s sports business reporter Darren Rovell. And that’s without doing any business on Sundays, since the chain closes down in case its workers want to attend church.
Observers on both sides will be paying close attention to how much traffic and how many dollars Chick-fil-A pulls in today. (According to Huckabee's podcast and BuzzFeed's report, Chick-fil-A restaurants saw line-ups across the country.) But the chain will also get a few customers on Friday as well, CNN reports, when GLAAD is encouraging same-sex couples to visit Chick-fil-A’s across America to protest with a "Kiss Day" public display of affection.Continue reading...
Posted by Sheila Shayon on July 26, 2012 11:46 AM
It’s complicated, the whole issue of personal privacy in an era of social media transparency, and the fact that the first female astronaut, Sally Ride, who this week died at age 61 from pancreatic cancer, came out publically in her obituary, listing her partner of 27 years, Tam O'Shaughnessy first, as a survivor, is stirring the pot of comment and prejudice.
"Could she have helped the cause? Maybe," says Fred Sainz, VP of communications for the Human Rights Campaign. "For her not to have shared an incredibly important aspect of her life — being in a committed long-term relationship with a woman — meant many Americans did not get to see a dimension of her life that would have helped them understand us (gay people) and our contributions to society.
Ride was open in her personal life, "She just didn't want to go public with it during her lifetime. And that's a big difference," said Sainz. "There's no question that Sally Ride could have been fired if she'd come out while she worked for NASA.”Continue reading...
Posted by Mark J. Miller on July 25, 2012 07:14 PM
God help the poor Pepsi-loving soul who wanders through London over the next few weeks. The dreaded brand police are swarming the country in search of any signs of anyone mentioning or attempting to showcase any corporate entity that is a competitor to the official Olympics sponsors, and anyone who even so much as thinks of sponsor Coke’s biggest competitor should fear the consequences. But that's nothing compared to what Nike is staging: the brashest act of ambush marketing in the history of the Olympics Games. And we'll bet they get away with it because, well, it's Nike.Continue reading...
brands under fire
Posted by Sheila Shayon on July 24, 2012 12:04 PM
Royal Dutch Shell, the number one company on Fortune’s Global 500 list, is threatening legal action against the Greenpeace network of environmental activists as the company forges ahead with plans to begin drilling for an estimated 90 billion barrels of Arctic oil in the next two decades.
Greenpeace, which is seeking to make the Arctic a global sanctuary from commercial and environmental exploitation, tweeted today, “As 1 million of you have signed up to #SavetheArctic, Shell threatens Greenpeace with legal action. http://act.gp/NGhcEg.”Continue reading...
brands under fire
Posted by Sheila Shayon on July 16, 2012 03:29 PM
The latest move in Greenpeace’s Save the Arctic campaign saw British eco-activists shutting down 74 of 119 Shell petrol stations in Edinburgh and London against the brand's plans to drill for oil in the Arctic, leading to the arrests of 24 campaigners on Monday, according to the Guardian.
The campaign is targeting Shell as prepares to begin drilling in the Arctic with Russian oil company Gazprom, a plan that U.S. activists rallied to sue and spoof campaigns to pop up. Protesters scaled the roofs of Shell stations and deployed emergency shut-off switches to stop petrol going to the pumps, removing a fuse that delays it being switched on again, while posting a message on Twitter that, "We're being careful not to destroy property. Even the carefully removed components will go back to Shell."
Greenpeace UK website elaborated, "It's part of the global week of action against Shell that kicked off with the occupation of the head office in the Hague – as well as our live TV channel, follow #tellshell on Twitter for all the latest from around the world."Continue reading...
Posted by Mark J. Miller on July 5, 2012 11:02 AM
It turns out Walmart and Tom Cruise have something in common. They both turned 50 this week. And the odd pairing share something else: Both quinquagenarians have set a lot of tongues wagging.
Cruise, of course, set the gossip world aflame in the summer heat for the announced split with his wife of five and a half years, Katie Holmes. Walmart, on the other hand, had a problem that affected a lot more people: some very unhappy folks who want the retailing powerhouse to treat their workers better and be more considerate to small businesses and not steamroll into new neighborhoods.Continue reading...