when brands collide
Posted by Dale Buss on May 14, 2012 04:00 PM
U.S. auto insurance brands spent $5.7 billion on marketing last year in the U.S., nearly double what they spent just five years earlier. But they're not getting as much bang for their buck as they did a couple of years ago.
Allstate, State Farm, Nationwide, Esurance, Farmers Insurance, Progressive and Geico are among the many car insurance brands that have mounted notable marketing campaigns over the last few years, almost all of them emphasizing the availability of deep discounts as an integral part of their positioning.
But except for Progressive and the charismatic Flo, and Geiko and its geeky gekko, which have picked up market share, car-insurance brands are becoming jaded entities to American consumers, according to J.D. Power & Associates.
"We didn't see a commensurate increase in [market] churn" to match the industry's advertising expenses last year, said JPD senior director Jeremy Bowler.Continue reading...
Posted by Sheila Shayon on March 28, 2012 03:12 PM
comScore has been polling major brands such as Best Buy (see above) about their biggest concerns when it comes to digital marketing. Their biggest concern is how to ensure effectiveness: where their ads delivered in-view, to the right target audience, in the right geography, in a brand-safe environment and absent of fraudulent delivery?
It's an issue the research firm addresses in a new white paper, released this week to support its Validated Campaign Essentials offering to validate digital campaign delivery.Continue reading...
Posted by Dale Buss on December 6, 2011 09:05 AM
American Airlines parent AMR may have to shrink.
Allstate ties in with Autism Speaks organization.
BP alleges that Halliburton destroyed evidence in Gulf of Mexico spill.
Coca-Cola drinks were tampered with, Chinese government claims.
ESPN gets knocked over soaring costs by cable-TV operators.
Flipboard launches app in China.
Ford begins search to replace CEO Alan Mulally ahead of his retirement.
Green Bay Packers sell "shares" in team.Continue reading...
Posted by Abe Sauer on October 28, 2011 12:01 PM
Apple trademark attorneys take out their grief over losing Steve Jobs by threatening German café.
Girl with the Dragon Tattoo, the "Feel Bad Movie of Christmas," has a feel-good line of clothing at H&M.Continue reading...
Posted by Shirley Brady on September 2, 2011 12:31 PM
Actor Dean Winters is back in Allstate's latest campaign, this time as a human blind spot.
Posted by Dale Buss on August 2, 2011 11:00 AM
Much of the appeal of driving these days lies in the potential for mobile connectivity, rather than with handling or performance or heated seats or any other particular attribute of the vehicle, especially for the Millennial generation that has grown up with cocked thumbs.
It was just a matter of time before major non-automaker brands began jockeying for a piece of the action. State Farm Insurance has just introduced its own aftermarket “telematics” system called In-Drive, by which the auto-insurance giant hopes to compete with the likes of Ford’s Sync, General Motors’ OnStar and other infotainment systems that are hard-wired into vehicles when you buy them.
In a move similar to that just launched by GM as it provides an aftermarket installation kit for OnStar, In-Drive will offer services from the standard telematics menu including one-touch emergency response, roadside assistance, stolen-vehicle location assistance, vehicle-diagnostic alerts and others. For consumers, there's another big incentive: discounts.Continue reading...
Posted by Shirley Brady on August 1, 2011 06:00 PM
U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.
Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.
Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.
Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.
Adobe bows to Apple and builds Flash alternative.
Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.
Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...
Posted by Shirley Brady on May 24, 2011 09:00 AM
Allstate and other insurers brace for disaster claims.
Amazon finds a fierce bidder in Liberty Media's John Malone.
Armani bucks trend, vows to stay private.
Boys & Girls Clubs of America embrace social media.
British Airways among European airlines impacted by Iceland volcanic ash.
Camel Snus target smoke-restricted NYC.
Coach finds buyers returning to priciest bags.Continue reading...