Posted by Dale Buss on February 17, 2011 09:00 AM
Bing lets advertisers place ads in brand-name searches.
Borders bankruptcy shakes up book industry.
Captain Morgan searches for "Ultimate Morganette."
Chobani Greek yogurt lets fans tell its story.
eBay tops branded social media engagement leaderboard.
Ferrari 458 Italia chosen as car of the year by The Robb Report.
Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...
Posted by Sheila Shayon on February 15, 2011 03:00 PM
Time Inc. knows a cash cow when it sees one. And none are more bovinely bountiful (or bodacious) than the annual Sports Illustrated swimsuit issue, which hits newsstands today.
As Bloomberg TV notes, it's the Super Bowl of the publishing world, generating more than a billion dollars to date. It generates 7% of SI's annual revenue, and its readership — surprisingly — is 30% female, with its influence impacting bikini and swimsuit trends and sales.
It's naturally marketed to the hilt, getting a billboard in Times Square, a top ten list from David Letterman and reveal for the cover model (this year, Cristiano Ronaldo's girlfriend, Irina Shayk) plus a closing bell-ringing ceremony at the New York Stock Exchange.
This year it's all about mobile, the basis for a new business model for SI — and potentially Time Inc.Continue reading...
Posted by Barry Silverstein on February 15, 2011 11:00 AM
In the telecommunications world, one little stutter or stumble can bring giants to their knees. Nokia may still be the largest mobile phone handset maker, but the formerly formidable Finnish company is struggling for its very existence, having fallen behind in creating in-demand smartphones.
In a surprise move that to some seems like a last-ditch effort to remain relevant, Nokia's new CEO, Stephen Elop, a former Microsoft executive, went to his old employer to form a "strategic alliance" that amounts to a multibillion dollar bailout.Continue reading...
Posted by Shirley Brady on February 14, 2011 02:00 PM
Sony Ericsson is revving up its marketing for Xperia PLAY, including a behind-the-scenes featurette on the making of its Super Bowl commercial that was shot in the back alleys of Bangkok (and included the world's first animatronic Google Android).
Previously known as Arc (and among gamers as the PlayStation Phone), Xperia PLAY just launched at the Mobile World Congress in Barcelona with news that it's adding two additional Android-powered smartphones (Xperia neo and Xperia pro). It will launch next month with Orange in the UK and Verizon in the US.
Check out the Xperia commercial that launched during the Grammys last night after the jump.Continue reading...
Posted by Sheila Shayon on February 14, 2011 01:00 PM
Angry Birds is the most popular mobile app on the planet, with over 50 million downloads across all platforms making it the #1 paid app in 60 countries.
Called "one of the most mainstream games out right now" and "one of the great runaway hits of 2010,” it's now on the way to the movies, and was even cited by the White House as a signal that America's tech entrepreneurs need to step up their game.
It's also getting savvier at marketing, with movie tie-ins and timely promotions. Witness the Angry Birds seasonal level pack for Valentine’s Day, which includes “Hogs and Kisses” and other themed features with pink and red hearts and pigs that fly with Cupid wings. And yes, there’s a Facebook app with a themed Valentine’s Day card.Continue reading...
Posted by Dale Buss on February 3, 2011 09:00 AM
Apple tightens reins with iTunes store.
Dow Chemical profit nearly triples on rising economic tides.
Estee Lauder hails the return of the aspirational shopper.
Mastercard profits from uptick in consumer spending and e-payments.
News Corp. unveils healthy profits despite MySpace woes.
Google opens Android web store.
Groupon snags last-minute Super Bowl ad time as big game ad slots shift players. (Don't miss our sneak peek at this year's ads.)Continue reading...
Posted by Dale Buss on February 2, 2011 09:00 AM
ABC loads up on high-profile drama pilots.
Amazon is reportedly developing a subscription web video service to take on Netflix.
BMW, Peugeot form joint venture for developing hybrid technology.
BP faces US inquiry on alleged gas market manipulation.
Cold Stone Creamery adds hot desserts.
Fox boosts promotion of its own shows during Super Bowl.
Gap names new CMO, North American head and agency.
Google will demo Android Honeycomb today; outgoing CEO, Eric Schmidt, weighs book offers.Continue reading...
Posted by Shirley Brady on January 31, 2011 05:00 PM
Android is on the rise: its tablets took market share from Apple's iPad in the fourth quarter, it has overtaken Nokia's Symbian system as the most popular smartphone platform, and its Android 3.0 (aka Honeycomb) will be featured in a Google developers day on Wednesday. And it's featured in Sprint's adorable Wall-E-esque EVO campaign.