app watch

Uber Your Ride via a Tap on an App

Posted by Sheila Shayon on May 6, 2011 12:30 PM

Formerly known as UberCab, Uber is an app for urbanites, acting as a virtual concierge to summon your ride with a touchscreen tap of an app on your iPhone or Android OS smartphone.

The brand dropped the "cab" part of its name to avoid hassles with local taxi licensing commissions in the US, particularly after officials in its hometown of San Francisco complained.

Moving on, the brand's quickly ramping up its promise of a quick and painless – albeit pricey – option to overcrowded public transit and a growing dearth of regular taxis.Continue reading...

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tech in the spotlight

Sony Unveils Android-Based iPad Challenger

Posted by Shirley Brady on April 26, 2011 06:30 PM

Sony is getting into the tablet business, with the hopes of taking a piece of the iPad's market share. The Japanese tech giant is developing two models, slated for fourth quarter release, that were unveiled today at a press event in Tokyo.

Codenamed the S1 and the S2, the touchscreen tablets run on the Android 3.0 OS and are PlayStation-enabled, with one designed for mobile and the other for rich media entertainment. Take a closer look in the teaser video, below.Continue reading...

brand news

Brands to Watch: MySpace, Best Buy, Friendster and more

Posted by Shirley Brady on April 26, 2011 06:15 PM

In the News

Amazon misses Q1 earnings estimate. 

American Apparel gets $15M investment.

Apple's white iPhone 4 hits Best Buy on Wednesday.

Arizona Sun Devils ditch logo in rebranding.

AT&T CTO John Donovan talks up its cloud services.

CBS News anchor Katie Couric confirms to People she's stepping down.Continue reading...

mobile brands

B&N Makes a Run at the iPad with NOOK Apps

Posted by Shirley Brady on April 25, 2011 05:00 PM

Nook, Barnes & Noble's $250 e-reader, is now the cheapest Android tablet with today's addition of Android 2.2 Froyo to the Nook Color. B&N also announced the device offers 125 apps including Flash, Facebook and the ever-popular Angry Birds.

As Nook makes a run at iPad's market share by adding the "most-requested" tablet features, B&N also just rolled out a new advertising campaign for the Staples-bound device, "Read Forever," which touts the joys of reading, "whether by book or by NOOK."

the revolution will be televised

It's HBO and its 2011 Campaign

Posted by Shirley Brady on April 25, 2011 01:30 PM

HBO has won numerous awards for marketing and brand image campaigns — here's its latest.

Promoting its 2011 programming slate, it features the shortened "It's HBO" tagline and touts programming including the upcoming concert film Lady Gaga at Madison Square Garden, new series Game of Thrones, the new seasons of Boardwalk Empire, Treme, Bored to Death, Curb Your Enthusiasm and the final season of Entourage, original movie Too Big to Fail, and acquired movies Inception and The Town.Continue reading...

Brands to Watch: Apple vs Google, Lt. Android and more

Posted by Shirley Brady on April 22, 2011 05:30 PM

Brands to Watch

Apple signs cloud deal with Warner Music as Google reportedly in talks with music service Spotify

Android called up by the US Army.

Kate Middleton reportedly strikes "obey" from Royal Wedding vows.

McDonald's expresses shock at employee non-action during beating of customer in Baltimore.

Muammar Gaddafi wants NY Met's Costume Institute honor.

Pabst sees more political pressure on marketing of Blast by Colt 45.Continue reading...

brand news

In the News: GSK, Groupon, Donald Trump and more

Posted by Dale Buss on April 15, 2011 09:00 AM

In the News

Apple poaches Microsoft exec to head up data project, as iPhone 5 seen as crucial test with Verizon. And a lucky class of Maine kindergartners receive iPad 2 tablets.

Bank of America appoints new CFO as earnings disappoint.

BP seeks to resume drilling in the Gulf of Mexico. 

Cisco's Flip camera eulogized by NYT's David Pogue.

Donald Trump mulls political announcement on The Apprentice.

Francis Ford Coppola acquires Inglenook trademark, rebranding his Rubicon Estate to the historic name.Continue reading...

brand news

Brands to Watch: Applebee's, American Apparel, CBS and more

Posted by Shirley Brady on April 14, 2011 06:00 PM

Brands to Watch

ABC cancels legendary US daytime dramas All My Children and One Life to Live.

Airbnb offers country rental with Liechtenstein offer for $70K. 

American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.

Applebee's sued by parents of child served alcoholic beverage.

Best Buy expands Buy Back program.

CBS accused of greenwashing.Continue reading...

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