brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM
A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
Posted by Mark J. Miller on October 12, 2012 11:34 AM
Racing, sports and Lance Armstrong fans are grappling with the man, the myth and the legend this week, as Armstrong remains, it seems, unperturbed in the aftermath of what appears to be damning evidence that he took performance-enhancing drugs throughout his storied career.
The U.S. Anti-Doping Agency's report accused the U.S. Postal Service team under Armstrong of widespread doping and a cover-up that enabled Armstrong's seven straight Tour de France titles and involved a cover-up so officials never caught Armstrong via a drug test.
While many were saddened and disappointed, other fans and observers didn't care if he took performance-enhancing drugs with his teammates (who he allegedly "bullied") or on his own. For all we know, he may have taken them on a boat and on a train, with a goat and in the rain. But Armstrong himself appears "unfazed," as Reuters puts it, by Wednesday's report and the mounting accusations by others in the racing world.
Armstrong's personal response to the blow-up: he tweeted a link on Wednesday for a press release noting the 15th anniversary of the Livestrong foundation, commenting: "What am I doing tonight? Hanging with my family, unaffected, and thinking about this. http://bit.ly/Po6mXT #onward." He later tweeted a telling YouTube link, for the late singer Elliott Smith's song, "Everything's coming up roses."Continue reading...
Posted by Barry Silverstein on October 10, 2012 03:17 PM
What is it about the living legends of sports? These larger-than-life heroes -- people like Barry Bonds, Tiger Woods, and Lance Armstrong — should be symbols of lasting integrity, yet they often seem to self-destruct, shocking their fans and shaming their sport.
Still, these personalities' brands somehow weather the storm and they move on. Woods, publicly debased for his marital infidelities in late 2009, proved the point when he finally won a tournament late last year, the first since his 2009 Australian Masters victory. The situation with Lance Armstrong, however, plays by a different set of rules. The world's greatest cyclist was disgraced by doping charges that resulted in his being stripped of his seven Tour de France titles and banned for life from cycling. In August, Armstrong decided not to fight the charges, a move that many interpreted as admitting guilt without saying it.
Now, the boom is officially being lowered on Armstrong by the United States Anti-Doping Agency (USADA). The organization announced on October 10 that it is releasing its "Reasoned Decision" in the Lance Armstrong case (click here for a PDF). The USADA called it "the most sophisticated, professionalized and successful doping program that sport has ever seen."Continue reading...
Posted by Dale Buss on August 23, 2012 09:00 AM
Anheuser-Busch and Major League Baseball extend partnership.
Best Buy lavishes compensation on new CEO.
Delhaize bets big on retailing in Greece despite economic turmoil.
Dell and HP struggle to sell PCs.
Denver bans outdoor advertising for medical marijuana outlets.
Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.
Exelon benefits from ties to Obama administration, New York Times says.
Fox and Ad Council use Glee to target texting while driving.
General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...
sip on this
Posted by Sheila Shayon on August 16, 2012 02:04 PM
Mountain Dew is now available in a new can, features color-changing artwork, one-third larger than their traditional 12-ounce offering. The limited-edition 16-ounce can, when chilled to 46.4 degrees Fahrenheit, highlights a symbol that transforms to the signature green color of Mountain Dew by using thermochromic ink.
Chromatic Technologies Inc. (CTI) has refined the process of temperature-activated inks, creating a cornucopia of opportunities such as hidden messages in package designs, signaling of cold temperatures, indicators of product levels or extensions, and above all, brand messaging.
A broad range of brands including Anheuser-Busch, Coca-Cola Canada, Coors, Hallmark, Monster Energy, Pizza Hut and Tuaca Liqueur have used the technique, and now Mountain Dew is courting an interactive color experience with consumers. Continue reading...
Posted by Abe Sauer on July 20, 2012 01:06 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Check out our weekly hotpot of reads that will make you look like a keen China observer during any conversation about China. Above, a 2012 Comic-Con promo for DC Comics' three-part series, Batman in Shanghai, ahead of The Dark Knight Rises Aug. 30 opening in China. And below: the iPad makes a quiet arrival, Adidas no longer "Made in China," the NBA, "House Slaves," robots (ROBOTS!) and more.Continue reading...
Posted by Dale Buss on July 11, 2012 11:05 AM
Anheuser-Busch is hoping it can be more persuasive encouraging responsible drinking via Facebook than Pernod Ricard has been. Pernod's 2012 responsible-drinking campaign included a Facebook pledge on responsible drinking — a move that garnered only 115 "likes" after a week.
Now the American beer giant's new responsible-drinking offensive is testing Facebook to see if it can rally support for a social-responsibility message that it has been repeating for 30 years now. "With close to half a billion adults on Facebook, we see an enormous opportunity to expand our reach to newer generations of adult drinkers," stated Kathy Casso, VP of corporate social responsibility for Anheuser-Busch.
A new website, the optimistically-named NationofResponsibleDrinkers.com, asks adults to pledge their commitment to drink responsibly and share it through Facebook.
Pledgers are swearing allegiance to respect the legal drinking age, enjoy alcohol responsibly and "know when to say when" — or volunteer or find a designated driver if they've had too much. Indications of pledges are then plotted geographically on an interactive map as the "movement" spreads.Continue reading...
Posted by Dale Buss on July 6, 2012 09:01 AM
Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.
Yahoo considers CEO of Hulu for top job.
Porsche tries to adjust to Volkswagen embrace.
Anheuser-Busch encourages responsible drinking.
Bausch & Lomb could go public by year-end.
Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.
Chuck E. Cheese burns long-time voice with new mascot.
Dynegy files for bankruptcy.Continue reading...