sip on this
Posted by Sheila Shayon on October 3, 2011 10:52 AM
In a Facebook promotion that launched Oct. 1st, Coca-Cola is inviting Australians to 'Share a Coke with a Mate' in a $5 million campaign as summer heats up down under.
Cans and bottles with some of Australia's most popular names have been popping up over the past two weeks, cans branded Jess, Sam, Kevin, Edward, Matt and Kate.
Coke is hoping that 268 million sodas will sell during the next three months as the company swaps its branding for one of 150 of Australia's most popular names, the first time Coke has changed its packaging in 125 years. If your name isn’t one of the top 150, stop at a Coke kiosk in one of 18 Westfield-owned shopping centers for free personalization.Continue reading...
Posted by Mark J. Miller on September 20, 2011 03:01 PM
Next time you are in Australia and a multicolored truck rolls by, don’t worry. It’s probably just the phone company.
Telstra, the nation’s largest telco and provider of voice, mobile, video (pay TV) and broadband Internet services (via its BigPond ISP), is in the midst of a major branding initiative with a new tagline that announces “Welcome to Life in Full Colour” and an advertising push whose song includes the line, "Get out your rainbow colors."
According to Telstra's press release, the company is wrapping itself in six colors (orange, green, turquoise, blue, purple and magenta) to symbolize "the diversity" of its customers and services.Continue reading...
Posted by Shirley Brady on September 13, 2011 07:02 PM
BMW, Audi, Mercedes-Benz and Porsche hit Frankfurt Auto Show with luxury cars retooled for younger generation, while Maserati brings Jeep-based SUV to Frankfurt.
ConAgra sets deadline for Ralcorp.
Cracker Barrel's new CEO outlines her plan amidst shareholder battle.
Dr. Oz shakes apple juice industry to the core.
eBay hit by criminal probe over use of Craigslist information.
Heineken-sponsored private concert in Brooklyn by Kanye West released by Vevo.
Ikea dispels death of Billy (bookcase) rumors.
KFC Australia pulls campaign claiming free range chickens.
Lady Gaga releases second in series of "fashion films" on YouTube.Continue reading...
Posted by Shirley Brady on September 12, 2011 06:35 PM
Al Gore prepares 24-hour global warming Climate Reality live-stream event.
Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.
AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.
Bank of America announces 30,000 job cuts.
Boston Globe newspaper puts up online paywall.
British American Tobacco gears up for legal battle vs. the Australian government.
Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.
Glenn Beck says his new TV network is "not for slugs."
Google - just another ad company?
Groupon sued by its own employees.Continue reading...
Posted by Michael Waltzer on August 3, 2011 05:30 PM
When it comes to naming rights and branding, there has to be a limit to what a brand can sponsor or name ... or does there? Trending on YouTube is a proposal to President Obama by the Australian detergent brand Vanish NapiSan.
The proposition? $25 million for Obama. All they ask in return is to be the official brand of the White House. What does that mean? The deal would involve some kind of signage of the brands logo at the front of the building and an exclusive agreement to use only Vanish NapiSan product to wash its laundry. And why is an Aussie brand pitching America's Commander-in-Chief?Continue reading...
Posted by Abe Sauer on July 29, 2011 12:00 PM
The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!
Oh, baby... Pampers ad runs alongside 300+ sex positions app.
Seized counterfeit goods are being donated to homeless in the UK.Continue reading...
Posted by Abe Sauer on July 22, 2011 12:00 PM
Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...Continue reading...
Posted by Dale Buss on July 20, 2011 09:00 AM
Alfa Romeo delays full return to US.
Amazon introduces digital textbook rentals.
American Airlines splits order between Airbus and Boeing.
Apple directors ponder succession.
BMW grows cautious on developed markets.
Borders succumbs to digital era as Barnes & Noble focuses on e-books.
Campbell expands lower-sodium soup options.Continue reading...