2014 Brandcameo Product Placement Awards

brands under fire

Philip Morris Sues Australia Over Cigarette Packaging Laws

Posted by Mark J. Miller on November 22, 2011 01:01 PM

Tobacco giant Philip Morris isn't one to dawdle. As soon as Australia's controversial mandatory "plain packaging" for cigarette brands (examples above) were passed on Nov. 21st, Morris launched a multi-billion-dollar legal action against the Federal Government. 

The country's Health Minister Nicola Roxon called it a "great day for Australia," while Philip Morris Asia (which oversees its brands sales in Australia) announced it would fight tooth and nail to challenge the laws both domestically and internationally.

“We are left with no option," said Philip Morris Asia spokesperson Anne Edwards in a press release. "The Government has passed this legislation despite being unable to demonstrate that it will be effective at reducing smoking and has ignored the widespread concerns raised in Australia and internationally regarding the serious legal issues associated with plain packaging.”Continue reading...

brand news

In the News: Occupy Wall Street, Credit Suisse, Olympus & more

Posted by Dale Buss on November 8, 2011 08:55 AM

In the News

Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.

American and Alaska airlines complete world's first commercial biofuel flights.

American Express lures digital commerce startups with $100M funds.

Australia passes carbon tax.

Best Buy refocuses global expansion plans in new strategy.

Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...

response mechanism

Research Watch: Colloquy Gauges Global Outlook for Brand Loyalty

Posted by Barry Silverstein on November 4, 2011 11:01 AM

A new study from loyalty marketing company LoyaltyOne's Colloquy arm, sponsored by Epsilon, sheds light on current consumer attitudes toward brand loyalty in the context of current global economic challenges. The study looks at consumer attitudes in two sectors: emerging economies (Brazil, China and India) and developed economies (Australia, Canada and the U.S.). 

The study reveals how consumers in emerging markets respond differently to new brands and product opportunities than do their counterparts in developed nations. In emerging economies, 35 percent of shoppers welcome foreign brands, while only about 7 percent of consumers in developed countries felt that foreign competition was positive. In fact, 90 percent of Chinese consumers trust foreign brands over their own brands.

Consumers in Brazil and India were happier with their own domestic brands than the Chinese, but not nearly as much as consumers in developed economies. In Australia, Canada and the U.S., consumers are over twice as likely to trust their own brands versus ones from other countries.

Obviously, this presents an opportunity for well-established brands from developed nations to make significant inroads with consumers in emerging countries. This could explain why so many American brands, for example, have pursued an expansion strategy in such countries as Brazil, China and India, even as the same brands pull back and regroup in other sectors.Continue reading...

No Place Left to Copy: ACTA International Piracy Agreement Signed

Posted by Mark J. Miller on October 5, 2011 02:45 PM

Gucci bags, Apple iClones, New Balance sneakers, jeans of all stripes, Oakley sunglasses, you name it. Head out to any major urban strip, market or sidewalk vendor and you'll find a plethora of knock-offs laid out on a table, selling for a low, low price.

Well, fakers beware. There are now 38 countries committed to an international anti-piracy and anti-counterfeiting agreement.

At an Oct. 1st meeting in Tokyo, the United States and seven other nations signed the Anti-Counterfeiting Trade Agreement (ACTA), which aims to stamp out piracy and intellectual property theft. Other new ACTA signatories include New Zealand, Canada, Singapore, South Korea, Australia, Japan, and Morocco.

Prior to signing, the US was embroiled in debates over the sections of the agreement pertaining to IP protection on the web, a hot-button issue that alarmed online privacy watchdogs such as the Electronic Frontier Foundation, with some concerned about ACTA's constitutionality.Continue reading...

sip on this

Coca-Cola Puts Fans on the Can in Australia

Posted by Sheila Shayon on October 3, 2011 10:52 AM

In a Facebook promotion that launched Oct. 1st, Coca-Cola is inviting Australians to 'Share a Coke with a Mate' in a $5 million campaign as summer heats up down under.

Cans and bottles with some of Australia's most popular names have been popping up over the past two weeks, cans branded Jess, Sam, Kevin, Edward, Matt and Kate.

Coke is hoping that 268 million sodas will sell during the next three months as the company swaps its branding for one of 150 of Australia's most popular names, the first time Coke has changed its packaging in 125 years. If your name isn’t one of the top 150, stop at a Coke kiosk in one of 18 Westfield-owned shopping centers for free personalization.Continue reading...

brand aspiration

Australia’s Telstra Gets a Colorful Makeover

Posted by Mark J. Miller on September 20, 2011 03:01 PM

Next time you are in Australia and a multicolored truck rolls by, don’t worry. It’s probably just the phone company.

Telstra, the nation’s largest telco and provider of voice, mobile, video (pay TV) and broadband Internet services (via its BigPond ISP), is in the midst of a major branding initiative with a new tagline that announces “Welcome to Life in Full Colour” and an advertising push whose song includes the line, "Get out your rainbow colors."

According to Telstra's press release, the company is wrapping itself in six colors (orange, green, turquoise, blue, purple and magenta) to symbolize "the diversity" of its customers and services.Continue reading...

brand news

Brands to Watch: Target for Missoni, Lady Gaga, Yelp & more

Posted by Shirley Brady on September 13, 2011 07:02 PM

Brands to Watch

BMW, Audi, Mercedes-Benz and Porsche hit Frankfurt Auto Show with luxury cars retooled for younger generation, while Maserati brings Jeep-based SUV to Frankfurt.

ConAgra sets deadline for Ralcorp.

Cracker Barrel's new CEO outlines her plan amidst shareholder battle.

Dr. Oz shakes apple juice industry to the core.

eBay hit by criminal probe over use of Craigslist information.

Heineken-sponsored private concert in Brooklyn by Kanye West released by Vevo.

Ikea dispels death of Billy (bookcase) rumors.

KFC Australia pulls campaign claiming free range chickens.

Lady Gaga releases second in series of "fashion films" on YouTube.Continue reading...

brand news

Brands to Watch: BofA, Broadcom, McGraw-Hill & more

Posted by Shirley Brady on September 12, 2011 06:35 PM

Brands to Watch

Al Gore prepares 24-hour global warming Climate Reality live-stream event.

Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.

AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.

Bank of America announces 30,000 job cuts.

Boston Globe newspaper puts up online paywall.

British American Tobacco gears up for legal battle vs. the Australian government.

Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.

Glenn Beck says his new TV network is "not for slugs."

Google - just another ad company?

Groupon sued by its own employees.Continue reading...

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