Posted by Sheila Shayon on January 7, 2015 01:31 PM
Smart tech this week is getting smarter—with a heart—as two major brands at the Consumer Electronics Show in Las Vegas are bringing their corporate citizenship to the conversation about what brands can and should stand for within the connected ecosystem.
As part of his well-received keynote address on Tuesday at CES 2015, Intel CEO Brian Krzanich not only wowed the crowd with selfie drones and other cutting-edge innovations. He also challenged the tech industry to hire more women and minorities while pledging to reach full representation in his company's workforce by 2020.
Making the promise concrete, each Intel manager’s pay will be tied to progress in these areas. "This isn't just good business," Krzanich said. "It's the right thing to do. When we all come together and commit, we can make the impossible possible."Continue reading...
Posted by Shirley Brady on January 7, 2015 11:51 AM
SMARTwheel has been endorsed by President Obama, survived ABC's Shark Tank—and now its 19-year-old inventor is braving the 2015 CES fray in Las Vegas.
He can't drink or gamble while there, but TJ Evarts is hoping to find partners and potential backers for "the first intelligent steering wheel cover that helps prevent distracted driving." he also hopes to add a much-needed youthful perspective to the connected car conversation.
"When most people think of distracted driving, they think of cell phones," states the New Hampshire teen. "But the problem is bigger than that, especially for teen drivers. I wanted to develop a tool that would actually change how people drive. SMARTwheel provides a simple way to make sure drivers stay focused."Continue reading...
Posted by Dale Buss on January 7, 2015 09:09 AM
Charlie Hebdo satirical newspaper office in Paris is attacked by suspected terrorists, killing 12 and injuring at least 7.
McDonald's faces PR crisis in Japan after vinyl fragment is found in McNugget and tooth is found in fries, as Sydney de-branded cafe concept gains attention.
Monster sues Apple for fraud over Beats deal.
Verizon rejects rumors of AOL interest, looks to rival Dish's Sling TV with web TV network.
Calvin Klein signs Justin Bieber to new campaign with Lara Stone.Continue reading...
Posted by brandchannel on January 6, 2015 06:25 PM
Marketers and brands are out in full force at the Consumer Electronics Show this week, with more than a few (AT&T, Intel, Kimberly-Clark) hosting hackathons and courting mobile developers.
Kimberly-Clark's Digital Innovation Lab (D'Lab) met with the 10 finalists in its second KChallenge, a two-day event that included SCiO, a hand-held sensor that can scan food. The winner will develop a pilot tech project with one of KC's global brands such as Kleenex or Huggies.
As Mayur Gupta, Kimberly-Clark's head of marketing tech and innovation, told us, "CES creates excitement and a focal point for the process because it brings our brands face-to-face with cutting-edge technologies, both for our present and future needs."Continue reading...
Posted by Catherine Straut on January 6, 2015 05:09 PM
Now that Microsoft has successfully integrated Nokia, leaving the part of the Finnish phone-maker it didn't buy to forge a new path, it's creating more clarity about what it wants to do with the Nokia brand.
At CES 2015 this week, Microsoft announced a new Nokia phone: the Nokia 215, which it's calling "our most affordable Internet-ready entry-level phone yet."
At $29 for 29 days on a single charge, it certainly lives up to its billing.Continue reading...
Posted by Catherine Straut on January 6, 2015 03:37 PM
Every January, marketers arrive in Las Vegas for the annual Consumer Electronics Show, eager to figure out what's on the minds of consumers. Now, thanks to some of the sci-fi sounding tech on display at CES 2015, they may have an edge in that effort.
Take Melomind, the helmet-like wearable from France's myBrain that aims to read the user's mood—and keep them from feeling overwhelmed or stressed (two conditions that CES is known to exacerbate). Electrodes on each of the four arms that protrude from the core device measure brain waves and then send that data to an app.
Compatible with Android, iOS and Windows devices when the it launches later this year, the biofeedback will cue personalized musical tones to help the wearer relax. It also visualizes your results and progress over time, so you can keep track of your mental health and progress.Continue reading...
Posted by Jonathan Redman on January 6, 2015 02:29 PM
The Consumer Electronics Show this week in Las Vegas is all about the connected car, from in-car infotainment systems to cutting-edge tech innovations that make driving a vital part of the #Mecosystem—the connected ecosystem of integrated brand experiences that reorganize and reorient themselves around individuals.
As Global Chief Marketing Officer for Chevrolet and Global GM and Marketing Operations Leader at General Motors, Tim Mahoney is on the forefront of that evolution. GM and Chevy are at CES 2015 to highlight a host of intelligent features coming to select 2016 models.
Leveraging 4G connectivity, for example, the new OnStar Driver Assurance will predict and flag potential problems with engine parts before there’s an issue, marking a much-needed evolution of the “check engine” warning light. brandchannel contributor Jonathan Redman asked Mahoney for details on how Chevrolet is already planning to continue innovating into 2016.Continue reading...
Posted by Mark J. Miller on January 6, 2015 02:02 PM
Helicopter parents have hovered within the zeitgeist for at least the last five years—and consumer-electronic manufacturers are capitalizing with a slew of new gear being shown at this week’s CES 2015 show in Las Vegas.
Every angle of a baby’s existence can now be tracked and codified. Might hospitals want to add data-crunching and connectivity tips to the courses that are generally provided to new parents before they take their little one home?
Parents looking to take the temperature of their tiny tot can now just look at their mobile device. A "smart pacifier" from Pacif-i does all the work. And if your kid isn’t into pacifiers, the new TempTraq will do the trick. Its smart patch sticks to the child’s skin and syncs with a parent’s mobile device so they can get a steady stream of temperature readings.Continue reading...