brand news

Brand News: Monster, McDonald's, Verizon and more

Posted by Dale Buss on January 7, 2015 09:09 AM

TOP STORIES

Charlie Hebdo satirical newspaper office in Paris is attacked by suspected terrorists, killing 12 and injuring at least 7.

McDonald's faces PR crisis in Japan after vinyl fragment is found in McNugget and tooth is found in fries, as Sydney de-branded cafe concept gains attention.

Monster sues Apple for fraud over Beats deal.

Verizon rejects rumors of AOL interest, looks to rival Dish's Sling TV with web TV network.

Calvin Klein signs Justin Bieber to new campaign with Lara Stone.Continue reading...

CES Watch

CES 2015: Tuesday's Branded Tech Buzz

Posted by brandchannel on January 6, 2015 06:25 PM

CES 2015 Ford Mark Fields keynote

Marketers and brands are out in full force at the Consumer Electronics Show this week, with more than a few (AT&T, Intel, Kimberly-Clark) hosting hackathons and courting mobile developers.

Kimberly-Clark's Digital Innovation Lab (D'Lab) met with the 10 finalists in its second KChallenge, a two-day event that included SCiO, a hand-held sensor that can scan food. The winner will develop a pilot tech project with one of KC's global brands such as Kleenex or Huggies.

As Mayur Gupta, Kimberly-Clark's head of marketing tech and innovation, told us, "CES creates excitement and a focal point for the process because it brings our brands face-to-face with cutting-edge technologies, both for our present and future needs."Continue reading...

CES Watch

CES 2015: Microsoft's Nokia 215 Now Cheapest Cell Phone on the Market

Posted by Catherine Straut on January 6, 2015 05:09 PM

Microsoft Lumia Nokia 215

Now that Microsoft has successfully integrated Nokia, leaving the part of the Finnish phone-maker it didn't buy to forge a new path, it's creating more clarity about what it wants to do with the Nokia brand.

At CES 2015 this week, Microsoft announced a new Nokia phone: the Nokia 215, which it's calling "our most affordable Internet-ready entry-level phone yet."

At $29 for 29 days on a single charge, it certainly lives up to its billing.Continue reading...

CES Watch

CES 2015: Can Connected Tech Read Your Mood—and Mind?

Posted by Catherine Straut on January 6, 2015 03:37 PM

Every January, marketers arrive in Las Vegas for the annual Consumer Electronics Show, eager to figure out what's on the minds of consumers. Now, thanks to some of the sci-fi sounding tech on display at CES 2015, they may have an edge in that effort. 

Take Melomind, the helmet-like wearable from France's myBrain that aims to read the user's mood—and keep them from feeling overwhelmed or stressed (two conditions that CES is known to exacerbate). Electrodes on each of the four arms that protrude from the core device measure brain waves and then send that data to an app.

Compatible with Android, iOS and Windows devices when the it launches later this year, the biofeedback will cue personalized musical tones to help the wearer relax. It also visualizes your results and progress over time, so you can keep track of your mental health and progress.Continue reading...

bc q&a

CES 2015: 5 Questions with Chevrolet CMO Tim Mahoney

Posted by Jonathan Redman on January 6, 2015 02:29 PM

The Consumer Electronics Show this week in Las Vegas is all about the connected car, from in-car infotainment systems to cutting-edge tech innovations that make driving a vital part of the #Mecosystem—the connected ecosystem of integrated brand experiences that reorganize and reorient themselves around individuals. 

As Global Chief Marketing Officer for Chevrolet and Global GM and Marketing Operations Leader at General Motors, Tim Mahoney is on the forefront of that evolution. GM and Chevy are at CES 2015 to highlight a host of intelligent features coming to select 2016 models.

Leveraging 4G connectivity, for example, the new OnStar Driver Assurance will predict and flag potential problems with engine parts before there’s an issue, marking a much-needed evolution of the “check engine” warning light. brandchannel contributor Jonathan Redman asked Mahoney for details on how Chevrolet is already planning to continue innovating into 2016.Continue reading...

CES Watch

CES 2015: Mobile Parenting Minds the Kids—and Pets

Posted by Mark J. Miller on January 6, 2015 02:02 PM

Helicopter parents have hovered within the zeitgeist for at least the last five years—and consumer-electronic manufacturers are capitalizing with a slew of new gear being shown at this week’s CES 2015 show in Las Vegas.

Every angle of a baby’s existence can now be tracked and codified. Might hospitals want to add data-crunching and connectivity tips to the courses that are generally provided to new parents before they take their little one home?

Parents looking to take the temperature of their tiny tot can now just look at their mobile device. A "smart pacifier" from Pacif-i does all the work. And if your kid isn’t into pacifiers, the new TempTraq will do the trick. Its smart patch sticks to the child’s skin and syncs with a parent’s mobile device so they can get a steady stream of temperature readings.Continue reading...

automotive

BMW Retakes US Crown from Mercedes-Benz as Jockeying Continues at CES

Posted by Dale Buss on January 6, 2015 01:01 PM

BMW may have scored a big victory after reclaiming the US luxury-auto sales crown from Mercedes-Benz for 2014, but both companies have their sights set on a promising future in North America and are rivaling each other for attention—including at CES 2015 in Las Vegas this week.

Out in Las Vegas, Mercedes-Benz and BMW are offering their own versions of the future of automotive connectivity and sustainability at the annual tech showcase, which has become nearly as big a gathering for global automakers as the annual North American International Auto Show that opens next week in Detroit.Continue reading...

CES Watch

CES 2015: ESPN Shakes Up TV Industry With Dish Network's Sling

Posted by Sheila Shayon on January 6, 2015 12:26 PM

2015 may well be the year that entrenched cable gate-keepers like Verizon and Comcast lose their audiences to online streaming.

ESPN’s entry into streaming is now tipping the scales. The unparalleled reach and scale of Disney's powerhouse sports brand is evident in the fact that the top ten most-viewed programs in cable television history are all ESPN programs—making the Dish Network's new Sling TV the Trojan Horse for the pay TV industry.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements