Posted by Abe Sauer on September 6, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...
Posted by Dale Buss on September 3, 2013 05:36 PM
Some luxury auto brands tack back and forth between exclusivity and accessibility, depending on the needs of the moment, their long-term strategies or a combination of both. Mercedes-Benz, for example, is about to introduce its low-end new CLA sedan in an attempt to open itself up to aspirational—but not necessarily high-net-worth—Millennials.
Now Cadillac seems to be taking a page from the same playbook with a new fall campaign under the theme "Work Hard. Be Lucky," according to Advertising Age, the first work by its new ad agency, Rogue.
"The messaging will lean on American values, such as the notion that everyone can create his or her own destiny," the publication said. "Cadillac will be painted as a more-accessible car than it has been."Continue reading...
Posted by Dale Buss on September 3, 2013 09:16 AM
Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.
CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.
Taco Bell is named advertiser of the year by Ad Age.
Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.
AT&T earns brand affection with "It's Not Complicated" campaign.
Cadillac emphasizes accessible luxury in new campaign.
Citigroup sheds its "alternative" investment holdings.
Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...
Posted by Dale Buss on August 28, 2013 10:43 AM
China's luxury auto segment has been slowing, but the world's largest auto market still is beckoning as a No. 1 priority to any serious premium brand. And increasingly, China's own luxury carmakers are targeting the rest of the world with their own wares.
Mercedes-Benz, for instance, has outlined a turnaround plan for China where it badly trails its chief rivals, Audi and BMW. Mercedes plans to launch about 20 new or upgraded models in China over the next two years and also vows to greatly boost domestic manufacturing in China, which avoids a slew of expensive tariffs and taxes that are levied on imported cars.
Meanwhile, Geely, the Chinese company that acquired Volvo, plans to take the bold step of exporting cars that it jointly develops with the Swedish brand to the United States in 2016. That step would come a decade after the company first expressed such a goal.Continue reading...
Posted by Dale Buss on August 16, 2013 09:23 AM
Disney readies for risky Disney Infinity debut this weekend.
Fox plans weekend debut of new sports channel.
L'Oreal makes $843 million takeover bid for China's Magic Holdings.
Acura teams with Thrillist for MDX experience.
Al Jazeera promises fewer than usual commercials.
Apple tightens App Store rules on kids' data.
Boeing traces trail of faulty fire extinguishers in 787s.
Cadillac lures Clint Eastwood to concept-car reveal.
Cosi changes operational approach as chain struggles.
Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app.
H&M may source clothing from Ethiopia.
IBM buys security firm to further plans of Israeli cybersecurity lab.
JetBlue partners with British Airways.Continue reading...
Posted by Dale Buss on August 15, 2013 09:28 AM
Facebook to test its own PayPal competitor.
Walmart cuts earnings guidance for rest of year.
Hertz remakes car rental as a retail experience.
AMC gets advertising bonanza as Breaking Bad winds down.
American Airlines and US Airways preview merger defense.
Cadillac plans to reveal new Escalade this fall.
Cisco cuts 4,000 jobs, blaming weak economic recovery.
Ford plans to boost capital spending as expectations boom.
Hooters blackballs embattled mayor of San Diego as brand dives into social media.
Macy's notes troubling slowdown in store traffic.Continue reading...
Posted by Dale Buss on August 5, 2013 09:25 AM
Facebook hires first CMO from Google.
Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.
General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.
AB InBev defends Budweiser Black Crown performance.
AMC is at a crossroads.
Bass updates penny loafer for the next generation.
Cadillac hits pricing ceiling with ATS.
Citigroup expands "Thank You" loyalty events.
Cox Communications introduces Netflix-like personalized TV experience.
Denny's looks beyond breakfast with new marketing strategy.
Ford taps Mustang history in videos.Continue reading...
Posted by Dale Buss on July 24, 2013 09:21 AM
Starbucks teams with Groupe Danone to market new yogurt line.
HanesBrands buys Maidenform.
Time Inc. may look to further spinoffs.
Aereo targets 25 percent of TV users.
Apple is boosted by strong iPhone sales despite profit dip.
Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.
Cadillac plans to rest its laurels in logo redesign, report says.
Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.
Caterpillar cuts outlook.
Daimler eyes recovery in Europe.Continue reading...