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automotive

Cadillac CMO Takes On Detroit Critics In Charting New York Path for Brand

Posted by Dale Buss on December 10, 2014 11:01 AM

Cadillac grill logo

Coming up on his first anniversary as chief marketing officer for Cadillac, Uwe Ellinghaus has faced some big challenges in his first year.

The latest is that self-described Cadillac purists and defenders of Detroit are taking offense at some of his comments about the brand, its future direction and the reasons Cadillac's brain trust is departing Motown for New York City's tony Soho neighborhood.

Ellinghaus fought through a lot to get even to this point. While sales for the make were sliding this year, GM management was distracted by its recall scandal, and Cadillac was essentially without an overall chief until the company poached Johan de Nysschen from Infiniti last summer.Continue reading...

branding together

Despite Millennial-Wooing BMW, Mary Kay Stays True to Pink Cadillac

Posted by Dale Buss on December 9, 2014 11:01 AM

Mary Kay pink Cadillac

Cadillac may be struggling to revive its sales and redefine its brand, but there's no doubt about the value of Cadillac to Mary Kay Cosmetics. The leader in multi-level beauty-products marketing has proudly entered its 45th year of awarding pink Cadillacs to its top salespeople. The Mary Kay Pink Cadillac even has its own Twitter feed.

In fact, GM has painted more than 100,000 custom cars for Mary Kay over the decades since founder Mary Kay Ash purchased five Cadillac Coupe de Villes, had them repainted to match the "Mountain Laurel Blush" in a makeup compact that she carried and rewarded the company's top five salespeople, according to marketing blogger David Meerman Scott. 

For Halloween, the Cadillac "dressed up" in various costumes and fans could vote for their favorite online, Scott reported. (No surprise: Miss Piggy won.) By staging promotions such as these, the brand's Twitter feed "helps modernize the brand by making its icon retro cool," the blogger added.Continue reading...

brand news

Brand News: Starbucks Goes Premium and more

Posted by Dale Buss on December 5, 2014 09:32 AM

TOP STORIES

Starbucks unveils high-end roastery concept and mobile ordering.

Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.

Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.

Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.

Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...

brand news

Brand News: Cyber Monday, World AIDS Day and more

Posted by Dale Buss on December 1, 2014 09:05 AM

TOP STORIES

Cyber Monday expectations drop on fading Black Friday for U.S. retailers, as early and online sales ate into four-day weekend sales tally.

It's World AIDS DayUNAIDS goes local with city focus as Apple turns its store logos (RED) and Prince Harry launches #FeelNoShame campaign. 

Sony sees new movies leak online in wake of hack attack as exec heralds virtual reality revolution.

Intel replaces Texas Instruments to power Google Glass as it acquires PasswordBox to boost digital security.

Lufthansa cancels half its flights as pilots strike over retirement benefits.Continue reading...

automotive

LA Auto Show Brings Ultra-Luxury Vehicles. Will Ultra-Wealthy Buy Them?

Posted by Dale Buss on November 20, 2014 01:29 PM

Luxury auto brands are going to great lengths to appeal to the upper-income consumers may kick the tires at the now underway Los Angeles Auto Show. Premium-brand car sales are booming, and from Hollywood to Rodeo Drive, there are plenty of premium-type consumers who will be checking out the latest hardware at the conclave.

But interestingly, a new study from Martini Media and Ipsos research shows that some of the most mainstream car brands are the most widely owned among American upper-income consumers—indicating, as Inc. puts it, that "the rich are really just like us." Well, sort of.

Clearly brands such as Mercedes, which introduced the new Mercedes-Maybach during this week's press preview in LA, are after not just Americans who make six-figure incomes but "the hyper-affluent" who bring in $250,000 or more a year.

As part of its celebration of its return of the Maybach name for the super-high-end new model, in fact, Mercedes released a promo at the LA Auto Show featuring a glimpse of ultra-luxe accessories such as leather goods and sunglasses (below) that bear the same logo (above) as the car.Continue reading...

brand news

Brand News: Band Aid 30, Samsung, Nokia and more

Posted by Dale Buss on November 18, 2014 09:44 AM

TOP STORIES

Nokia returns to consumer market with launch of N1 Android tablet.

Samsung cuts number of smartphone models, launches first UK Christmas ad campaign ahead of Oculus Rift/Gear VR holiday launch.

Unicef UK fights Ebola with footballers as Band Aid 30 single (feat. Bono, One Direction, Chris Martin and more) becomes fastest-selling UK single of 2014.

Toyota plans 12 U.S. hydrogen stations to support Mirai fuel-cell vehicle, while Honda delays launch of its fuel-cell car to cope with air bag safety.

Sony targets entertainment revenueas it re-evaluates free music streaming in wake of Taylor Swift's boycott of Spotify, which just signed a major deal with Uber.Continue reading...

automotive

Mercedes-Benz Adopts New Naming System as Ultra-Luxury Maybach Returns

Posted by Dale Buss on November 11, 2014 03:01 PM

What's in a name? Quite a lot, actually, when it comes to premium-luxury car brands. Mercedes-Benz is extending a new trend in the industry by overhauling the names used to identify its vehicles as it prepares for the launch of 30 models, including 11 all-new vehicles, by 2020.

As part of its re-badging, the automaker announced the resurrecting of the Maybach name on a model that will be introduced next week at the Los Angeles Auto Show.

The Maybach brand, which starred in a Jay Z and Kanye West video, represented its ultra-high-end models before being retired in 2012. Now, as rumored earlier this year, Maybach is making a comeback, this time as the Mercedes-Maybach sub-brand, which will serve as a home for Mercedes-Benz ultra-luxury-high-end automobiles. Confused?Continue reading...

brand collaborators

American Airlines Hails Cadillac to Whisk Premium Travelers in Style

Posted by Dale Buss on October 6, 2014 05:13 PM

When it comes to quickly ushering high-value frequent fliers across the tarmac to connecting flights, United Airlines relies on Mercedes-Benz vehicles, while Delta turns to Porsches. Now add American Airlines to the list of air carriers that have a luxury auto partner for these urgent trips at four major US airports: American passengers will be whisked in Cadillacs.

The program to cover the Los Angeles airport, the Dallas-Fort Worth airport and both major airports in New York for American's ultra-high-end ConciergeKey club members is just part of a broad new alliance announced Monday between the GM premium brand and an airline that has been boosting its premium image lately.

Other facets of the relationship, which will expand to other airports, include the display of new Cadillac vehicles in the shopping areas of key American Airlines hubs and the rewarding of 7,500 frequent-flier miles to any AAdvantage member who signs up to test-drive a Cadillac at a dealership.

"There's a lot of alignment" between the two brands, Suzanne Rubin, president of the AAdvantage loyalty program, told brandchannel. "We're thrilled with this partnership that brings two iconic American brands together, both focused on improving the customer experience."Continue reading...

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