brand news

Brand News: Marvel, Share a Coke, Chrysler and more

Posted by Dale Buss on September 26, 2014 09:01 AM

TOP STORIES

Apple rebuts reports of bending iPhones as it copes with "Bendgate" by pulling back curtain on testing lab.

Chrysler recalls nearely 350,000 vehicles from 2008 to fix ignition switches.

Coca-Cola sales edge up after "Share a Coke" promotion.

Marvel promotes branded superhero, Captain Citrus, with Florida Department of Citrus.

NFL security chief was sent Ray Rice video in April, report says.

MORE BRAND NEWS

Airbus says it may win a new A380 customer by year's end.

Air France pilots defend "gourmet" contracts.

Amazon rolls out grand plan to avoid holiday-delivery snafus again.Continue reading...

brand news

Brand News: Bendgate, GM, Uber and more

Posted by Dale Buss on September 25, 2014 09:12 AM

TOP STORIES

Apple pulls update to iOS 8 software as "bendgate" iPhone 6 complaints cause more headaches (and a Kit-Kat kwip) for Tim Cook.

GM CEO Mary Barry makes the cover of TIME as automaker appoints first cybersecurity czar and dispels MyLink claim.

Mondelez elevates Dana Anderson to CMO.

Twitter launches targeted ads for movies.

Uber opens debate with European regulators over ride-sharing rules.

MORE BRAND NEWS

Amazon loses streaming entertainment head.

Audi, Chevrolet and Lincoln plan to boost ad spending in 2015.

Best Buy taps designers for exclusive accessories.Continue reading...

automotive

Luxury-Craving Cadillac Exits Detroit for Global HQ in New York

Posted by Dale Buss on September 23, 2014 02:27 PM

From Park Avenue to Madison Avenue, New York is home to the largest concentration of high net worth individuals in North America. So why wouldn't an ambitious US premium brand want to be headquartered there?

That's exactly what Cadillac President Johan de Nysschen was thinking when he persuaded the General Motors brain trust to allow him to break the brand free from its Detroit roots and move the global Cadillac headquarters to NYC's tony Soho district. GM announced today that it's expanding Cadillac into a separate business unit as part of a "strategic realignment" for its flagship brand that also includes the creation of a Cadillac "leadership council" headed by de Nysschen.

"There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York," de Nysschen said in a GM press release. "Establishing our new global headquraters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experences with premium-brand consumers and develop attitudes in common with our audience."Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

brand news

Brand News: iPhone 6, Alibaba, Oracle and more

Posted by Dale Buss on September 19, 2014 09:44 AM

TOP STORIES

Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.

Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.

Home Depot says data breach outstrips Target's after it received security warnings for months.

Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.

UK government and businesses rejoice as Scotland votes to stay in the UK.

MORE BRAND NEWS

Bill Blass brand prepares for a comeback under new leadership.

BlackBerry reveals $2,127 Porsche-designed smartphone.

Cadillac plans to build unnamed "top end" car at Detroit plant.

Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.

Cracker Barrel cooks up growth.

Crumbs Bake Shop pushes ahead with relaunch.Continue reading...

automotive

Cadillac's de Nysschen Takes Calm Approach Despite Sales, Brand Erosion

Posted by Dale Buss on September 16, 2014 05:13 PM

Cadillac's new boss is making no bones about his plans for elevating the General Motors luxury brand in its competition with BMW, Audi and Mercedes-Benz: Don't cheapen the brand by discounting prices in the face of weaker sales, and make the right changes on a steady basis so that Cadillac eventually can attract the higher-end clientele it is still seeking.

That's the basic strategy Johan de Nysschen has been laying out since he left the worldwide helm of Infiniti to take the worldwide helm of Cadillac last month, promising the most power over the brand and its products that's ever been held by a Cadillac chief.

"We cannot deny the fact that we are leaving behind our traditional customer base" with such a strategy, de Nysschen vowed to Automotive News. "It will take several years before a sufficiently large part of the audience who until now have been concentrating on the German brands will find us in their consideration set."Continue reading...

brand news

In the News: NFL, McDonald's, Sears and more

Posted by Dale Buss on September 16, 2014 09:07 AM

TOP STORIES

AB InBev explores financing to buy SABMiller.

Apple sets sights on TV as regulators set sights on Apple Pay and fans spot the iPhone 6's hidden bulge—while U2 iTunes freebie is defended despite backlash.

McDonald's gives away coffee for the next two weeks and brings McCafe to Canadian grocers as it considers expanding its build-your-own-burger test.

NFL faces crisis as domestic violence issue ambushes Cover Girl campaign and Radisson Hotels pulls Vikings sponsorship after Adrian Peterson allegations, but teams keep fans.

Sears secures $400-million lifeline via CEO Lampert's hedge fund.

MORE BRAND NEWS

Alibaba ups IPO share price to $66-to-$68 range.

Amazon founder Jeff Bezos partners with Boeing and Lockheed on rocket engine.

America Movil said to seek AT&T bid for $17.5 billion of assets in Mexico.

AstraZeneca finds partner in Eli Lilly for experimental Alzheimer's drug.

Burger King notches North American same-store sales increase.Continue reading...

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