brand news

In the News: Amazon, Instagram, Unilever & more

Posted by Dale Buss on August 30, 2012 08:54 AM

AT&T unveils flagship store on Michigan Avenue in Chicago.

Amazon challenges Netflix with movie-streaming service.

Barclays names one of its own as new CEO.

Carrefour narrows loss.

Caterpillar says China growth may recover this year on government stimulus.

Chrysler sees sales of new Dodge Dart drift because of emphasis on manual transmissions.

Citigroup to settle suit connected to financial crisis for $590 million.

Daikin of Japan buys Goodman Global in U.S. air-conditioning market.

Facebook is cleared to buy Instagram by California authorities. Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

brand news

In the News: Linsanity, Yahoo, Porsche and more

Posted by Dale Buss on July 6, 2012 09:01 AM

In the News

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.

Yahoo considers CEO of Hulu for top job.

Porsche tries to adjust to Volkswagen embrace.

Anheuser-Busch encourages responsible drinking.

Bausch & Lomb could go public by year-end.

Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.

Chuck E. Cheese burns long-time voice with new mascot.

Dynegy files for bankruptcy.Continue reading...

brand news

In the News: Microsoft, Boots, Spotify and more

Posted by Dale Buss on June 19, 2012 09:01 AM

In the News

Microsoft unveils Surface tablet to take on iPad.

Walgreen is buying 45% stake in European pharmacy chain Boots for $6.7 billion.

Spotify rolls out free mobile radio for iPhone and iPad in U.S. to take on Pandora.

Caribou Coffee revels in being alternative to Starbucks.

Carrefour CEO offers turnaround plan.

Cisco expands use of WebEx brand.

Coca-Cola remains unbowed by New York Mayor Bloomberg's anti-soda campaign.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

brand news

In the News: Budweiser, Beef Products, Spotify & more

Posted by Dale Buss on April 13, 2012 09:01 AM

AB InBev trying to make Budweiser the "Coke of beers."

Apple plays offense and defense in patent fights as it rejects e-book collusion charge.

Beef Products struggles to survive "pink slime" furor.

Best Buy probes ex-CEO relationship with female subordinate.

BrightSource Energy action highlights difficulties of solar market.

Carrefour lowers prices to aid sales.

Google preserves cash and control with two-for-one stock spit. Continue reading...

brand news

In the News: Apple, Disney, PayPal and more

Posted by Dale Buss on March 16, 2012 09:04 AM

In the News

Airbus sees more jet orders held up in emissions row with China.

American Airlines races against clock in bankruptcy court.

Apple faces pressure over app store fraud as fans line up around the world for new iPad.

BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.

Centers for Disease Control launches grisly new anti-smoking ad campaign.

China corporate espionage makes cover of Bloomberg Businessweek.

Cisco increases focus on video delivery with purchase of NDS.

Derek Lam resigns as creative director of Tod's.

Disney pulls in movie production reins after John Carter flops.Continue reading...


Tesco Creates Facebook Game to Deliver Engagement

Posted by Sheila Shayon on March 8, 2012 02:59 PM

Tesco’s first game on Facebook, called Delivery Dash, is seeking to boost engagement through the theme of customers making a delivery. The game which launched last week, primarily targets female shoppers, who compete against the clock to pack shopping carts for friends – with increasing levels of skill required.

The average player spends 30 minutes a session on the game. The game lets Tesco “‘have a conversation with customers’ beyond a more direct ‘selling message’” David Price, Tesco head of social media commented, citing research that profiles the average, casual social gamer as a 41-year-old woman “which, he said, ‘sits nicely’ with the demographic of Tesco shoppers.”Continue reading...

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