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brand news

In the News: Apple, Kodak, UPS and more

Posted by Dale Buss on March 17, 2012 11:49 AM

In the News

Apple plans to spend $45 billion of cash hoard on $10 billion stock buyback and share dividend yet may have to deal with rising brand dislike as it discusses today its plans for $100-billion cash horde.

Apple critic Mike Daisey changed his one-man show after admitting fabrications, while Foxconn declines to sue.

Boeing faces concerns about aging of 737.

Chevron executives can't leave Brazil.

Cumulus Media debuts radio program featuring Mike Huckabee to challenge Rush Limbaugh Program.

E! Network signs Clint Eastwood and family to reality TV series.

Facebook spends less on R&D than rivals.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Chick-fil-A, P&G, Sara Lee and more

Posted by Dale Buss on March 1, 2012 09:02 AM

In the News

Activision Blizzard to cut 600 game-making jobs.

Apple helps Nasdaq hit milestone.

Audi expects flat profit, citing uncertainties.

BYD suffers from pressures in Chinese auto and solar industries.

Buick touts technology in new Veron compact sedan.

Chevron talks with Russia about Arctic exploration.

Chick-fil-A, Starbucks and Subway top customer experience ranking.

Chrysler sales rise post-Super Bowl.Continue reading...

brand news

In the News: Groupon, Kardashian, Olympus & more

Posted by Dale Buss on December 15, 2011 09:04 AM

Brands to Watch

American Airlines cuts flights, says not related to bankrupcy filing.

Avon looks to a new CEO to reinvigorate culture.

Chevron and Transocean encounter government suit over oil spill in Brazil.

Clint Eastwood signs on for E! reality show with his family.

Facebook tests coupon ads; embraces clean power following Greenpeace pressure.

First Solar scales back as demand for solar panels slumps.

Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.

Groupon gets faint IPO support from its underwriters.Continue reading...

personal brands

Tiger's Back, But Chevron Isn't, as Woods Ends Two-Year Drought

Posted by Mark J. Miller on December 5, 2011 12:01 PM

Soon after Tiger Woods had his fateful car crash during Thanksgiving weekend of 2009 that led to the world discovering that he had cheated on his wife with a dozen women, if not more, his golf tournament, the Chevron World Challenge, was to be played.

As Woods attempted to figure out if there was a way to save his marriage and good-guy public image that he had just destroyed (evidently, there wasn’t), he decided to not play in the event or any other for some time. Chevron, amazingly, stuck with the event since then ... until Sunday, when the brand announced that it won’t be back next year.

The news comes just after Woods, a winner of 14 major events in his career, brought the competition a boatload of PR by making it the first golf contest he’s won since his infidelities became known (and his 2009 Australian Masters victory).

And he took the 2011 Chevron World Challenge title the way he used to as well: in grand style. He was down a stroke with two holes to play and somehow found a way to work his way back for the win. Last year, he had a four-shot lead that he couldn’t hold onto. Things were different this time around.Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

media brands

Chevron Saying Goodbye to PBS NewsHour

Posted by Mark J. Miller on November 7, 2011 10:21 AM

PBS NewsHour is about to lose $2 million from its budget. The New York Times reports that Chevron is going to pull its sponsorship of the show, which has lasted for four years.

"We constantly review which media we use to reach our target audience given our yearly budget and specific goals," Brent Tippen, a Chevron spokesman, told the Times. "We hope that we will be able to partner with them again at some point in the future."

The San Francisco Chronicle notes that the relationship had gotten some bad publicity in September when PBS ombudsman Michael Getler wrote about an online piece critiquing Chevron's sponsorship video (from its "We Agree" campaign, at top) that had the company claiming that every single last penny of its profits “went into bringing profits to the world.”

The Chronicle reports that Chevron claims that bad PR didn’t have anything to do with the ending of its sponsorship.

NewsHour approached a foundation earlier in the year for sponsorship dollars but was rebuffed, the Times reports. Still, Jim Lehrer, one of the longtime anchors of the show who now only helms it one night a week since stepping down as anchor in May, is confident the show will come up with the cash by year’s end, the paper reports.

At the end of October, Chevron announced that its quarterly earnings more than doubled with the company’s profit rising to $7.8 billion, according to Reuters.

brand news

In the News: AT&T Haggles, BP Eyes Growth, Yahoo Assesses Future

Posted by Dale Buss on September 7, 2011 08:48 AM

In the News

Post Carol Bartz ousterYahoo may look for next leader in advertising as site retains financial advisers and mulls sale.

President Obama is expected to seek a $300-billion jobs package in his address to Congress tomorrow night.

AT&T could cut price of buying T-Mobile if regulator demands become too onerous.

BP casts about for new growth strategy.

Bank of America executes major shakeup of leadership.

Benetton unveils sexy image overhaul.

Borders is sued over layoffs.Continue reading...

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