chew on this
Posted by Dale Buss on September 12, 2013 02:56 PM
Chipotle keeps sticking its neck out for "sustainable," locally produced food—now with an animated-short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come.
"The Scarecrow" is a 3-1/2-minute film that Chipotle Mexican Grill released online today that depicts what the brand calls "a dystopian fantasy world" in which "all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system."
"Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory"—an alternative that looks an awful lot like the Chipotle business model that emphasizes local sourcing and food as natural as possible.Continue reading...
Posted by Dale Buss on September 12, 2013 09:31 AM
The Daily Beast loses Tina Brown.
Mondelez strikes unique deal with Twitter for in-house experts.
Pandora names new CEO.
AT&T slammed for 9/11 tweet.
Aetna takes stand for health-cost reform.
Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.
BlackBerry sees service business targeted by rivals.
Boston Market opens first new restaurant in seven years.
Chipotle targets "Big Food" with brand documentary.
Colgate campaign says "there's something in your Tweet."
Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.
Gorilla Glue branches out with first national TV ad campaign.
Hilton files for IPO of up to $1.25 billion.Continue reading...
chew on this
Posted by Dale Buss on August 14, 2013 06:42 PM
Chipotle is about to find out how far consumer forgiveness stretches when extenuating circumstances force a company to renege a bit on one of its central brand promises.
The fast-growing fast-casual Mexican chain has always promised to sell only "responsibly raised" beef but is facing a shortage of it this year as the restaurant industry in general deals with temporarily tight supplies because of last year's drought. Chipotle's particular problem is locating enough beef that has never been treated with antibiotics, an important tenet of its "responsiby raised" platform since 1999.
Brand spokesman Chris Arnold told media this week that Chipotle is considering OK-ing the use of cattle that have been treated with antibiotics, but only if those antibiotics were used to treat illness rather than as part of an ongoing program to promote growth in livestock being raised in confinement—read "irresponsible"—operations.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
Posted by Dale Buss on August 13, 2013 09:34 AM
JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.
Dole Food agrees to $1.2-billion buyout.
Lincoln tutors car dealers on how to sell luxury to younger generation.
AOL firing of Patch executive gets messy.
BlackBerry ponders sale to Canadian institutions.
Chipotle and Jack in the Box settle trademark lawsuit.
Corona sponsors Marc Anthony tour.
eBay trials personalized fashion recommendations.
Facebook adds tie-in with OpenTable restaurant bookings.
Gap woos Gen Y with denim campaign.Continue reading...
chew on this
Posted by Dale Buss on August 2, 2013 11:52 AM
Will the third time be as charmed as the previous two for Taco Bell's Doritos Locos Tacos? The chain is teasing the identity of its third flavor, which will be introduced August 22.
Not surprisingly, the Yum! Brands-owned chain is stoking all the buzz it can for the newest development under the Doritos Locos Tacos sub-brand, which has energized Taco Bell sales over the last couple of years in a struggling QSR market. The introduction of DLTs in their first flavor, Nacho Cheese, sparked the new chapter, and last spring's launch of the second flavor, Cool Ranch, proved a worthy sequel.
Now, Taco Bell is teasing DLT fans via Twitter, Vine and Instagram, saying that it will bring "mas heat" this summer with the arrival of the third flavor. In June, the brand used Instagram and Vine videos to spell out "New DLT" in flames. Taco Bell also is pulling out all the PR stops with deliveries of a mystery box to media outlets (brandchannel being one of them).Continue reading...
social media watch
Posted by Sheila Shayon on July 25, 2013 02:43 PM
The burrito is out of the bag. Chipotle, the darling of the booming fast-casual sector, has admitted that it faked a Twitter hack of its account to boost followers and help promote the company's 20th anniversary.
Last Sunday, the official Chipotle Twitter account, @ChipotleTweets, was seen posting a string of seemingly random messages, including, "end Twitter," and "Find avocado store in Arvada, Colorado."
After nearly a dozen 'hacker' tweets, the brand acknowledged that the account had had a problem, and proceeded to answer media inquiries about the hack with equally bizarre responses, telling Mashable, "I'm glad no one went Anthony Weiner on us, but everything seems to be fine."Continue reading...
Posted by Dale Buss on July 25, 2013 10:43 AM
Tofu is making a new bid for mainstream status in a US market that has begun to embrace or at least examine more closely every better-for-you proposition that comes along.
Chipotle has been testing tofu-based menu items, for instance. Meanwhile, Tofutti, the venerable brand of tofu-based frozen novelties, is bidding for diversification by entering the market for tofu-based ersatz pizza cheese.
Sofritas are "shredded tofu braised with chipotle chilis, roasted poblanos, and a blend of aromatic spices," as Chipotle said, which the chain began testing in seven San Francisco Bay Area restaurants in February. Soon it expanded the experiment with organic tofu to all of California, and Sofritas now account for 4 to 5 percent of sales in the state, according to Bloomberg Businessweek.Continue reading...