Posted by Abe Sauer on August 5, 2011 11:59 AM
Breaking: There is a new Microsoft Excel champion, British teen Rebecca Rickwood. And yes, there is a Microsoft Excel "championship."
TV product placement-spotting: Betty White hypes Skype for iPad in TVLand's Hot in Cleveland; while over on NBC, Chuck product places Bing in... Chuck.Continue reading...
Posted by Abe Sauer on August 3, 2011 02:00 PM
Period films and costume dramas never offer much in the way of product placement, except for the odd historical brand sighting.
Genre-bending period films appear to be no different, as the Western/science fiction mash-up Cowboys & Aliens could not even match earlier #1 film True Grit by mustering a Sharps rifles mention.Continue reading...
Posted by Jennifer Sokolowsky on May 24, 2011 04:30 PM
Looking for a summer job? Corona and Budweiser have some tempting offers on tap — but you have to be very, very good at relaxing and/or tasting beer. The beers are hoping to get plenty of attention from applicants who would be happy to become brand ambassadors in return for cash or free travel.
Corona is searching for an “Official Corona Relaxation Expert” from California to represent the state’s laid-back vibe. The expert will be retained for three months, including a five-day/four-night stay at Dreams Riviera Cancún Resort & Spa next February. Duties include hosting the opening and closing night fiesta, sharing relaxation tips with other Corona guests while in Mexico and embodying “overall relaxation techniques to the best of your ability.” Hopefuls can apply through July 31.
The promotion dovetails with the “Corona Beach Getaway” campaign in which consumers have a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores.
Meanwhile, in the UK, Budweiser is upping the stakes by offering one lucky winner the chance to be its BEO: Beer Executive Officer.Continue reading...
brand and bottle
Posted by Sheila Shayon on May 19, 2011 01:00 PM
As beach season fast approaches, Corona has launched the "Corona Beach Getaway" sweepstakes, the Mexican beer brand’s largest US promotion to date — outstripping its previous "biggest promotion" ever, last year's promotion that brought a pop-up beach (above) to New York's Times Square.
Customers 21 and older, have a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now through July 31.
More than 11,000 bottles and 1,000 12-pack cans include special codes redeemable to enter a random drawing for more than 1,700 prizes including Corona-branded patio umbrellas, rolling coolers and beach cabana tents at CoronaBeachGetaway.com.
Fans at local bars can submit a photo of their “Corona Getaway Moment” at CoronaTriptoMexico.com for a chance at winning a beach vacation for two. Ten finalists will also have their photo submissions posted on the Corona Light Facebook page, where fans can access the Beach Getaway promotion via a special tab for details.Continue reading...
Posted by Abe Sauer on January 14, 2011 06:00 PM
Before we get to this week's quiz or this week's look at the battling beer placements in this week's two big releases, The Green Hornet (starring Seth Rogen) and The Dilemma (featuring Vince Vaughn and Kevin James), kick back and take in the above snapshot of beer brands and product placement put together for the blog Filmdrunk.
Done? Good. Now let's look at all the intriguing product placement around this week's dueling "tall doofus" films, including a "ooh" at what could have been, with an attractive offer to replace Green Hornet's iconic Imperial Crown with a Beemer.Continue reading...
Posted by Shirley Brady on January 6, 2011 06:30 PM
Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.
Apple launches app store for Mac software.
Bank of America categorizes clients, adds fees.
Boeing loses major 747 order due to delays.
BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.
CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...
Posted by Abe Sauer on November 23, 2010 12:00 PM
After racking up big-screen product placements in hit number one films Kick-Ass, Paranormal Activity 2, The Town, and Wall Street: Money Never Sleeps this year, it appears Dunkin' Donuts isn't slowing down. The new trailer for the April 2011 sci-fi thriller Source Code features a mind-bending plot… and a delicious bag of Dunkin' bear claws (above). Check out more movie and TV product placements after the jump.Continue reading...
Posted by Shirley Brady on November 16, 2010 06:30 PM
Adobe's CEO has fighting words for Apple.
Andy Warhol foundation beats lawsuit alleging rigged fakes.
Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.
Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.
BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.
Corona signs tennis net branding deal for ATP world tour.
Ford UK shifts marketing focus to branded entertainment.Continue reading...