Posted by Dale Buss on February 6, 2013 06:12 PM
BlackBerry recently announced it's tapping the creative mind of Alicia Keys as "global creative director". Polaroid did the same with Lady Gaga.
As of today, combine another major brand with a celebrity "creative director:" American fashion designer Marc Jacobs and Diet Coke. The soft drink, which is celebrating its 30th anniversary this year, made the announcement just as Fashion Week is ready to kick off in New York.
Jacobs will provide general creative input and what Women's Wear Daily called "whimsical, feminine" packaging for the brand, according to the Stylecaster blog, while Diet Coke's new commercial ("Photo Booth Break") reveals Jacobs as its latest fashion designer collaboration.Continue reading...
Posted by Dale Buss on January 29, 2013 09:07 AM
Alfa Romeo plans first SUV.
Ford posts big 2012 profit but predicts wider losses in Europe.
Warner Bros. names new CEO, first Asian American to run a studio.
Caterpillar CEO blames big China write-down on "misconduct" by managers there.
American Airlines sees smoother merger path with United Airways after final union approval.
Bausch & Lomb shifts focus to IPO.
Diet Coke details Taylor Swift campaign.
Fatburger has turned around and is sizzling.
Google maps North Korea.Continue reading...
Posted by Dale Buss on January 28, 2013 08:01 PM
Whether Beyonce actually dared to lip-sync the National Anthem during President Obama's second inauguration, one thing is clear: The controversy has landed her back in the headlines, if not as disgraced as Lance Armstrong and Manti Te'o.
Beyonce stands a major chance at public redemption with her Super Bowl halftime show on Sunday, to be sponsored by Pepsi, and by the continued unfolding of her $50-million endorsement relationship with the soft-drink brand. There's also an upcoming HBO documentary about her life.Continue reading...
sip on this
Posted by Shirley Brady on January 24, 2013 09:55 AM
Diet Coke was introduced in the US in August 1992 and the following year in the UK and Europe. The brand's UK marketing team is celebrating its British 30th birthday with a bit of a hen party — by bringing back one of its iconic campaigns, the hunk. See the teaser for its new campaign breaking Monday (update: watch it here), and its inspiration (the 1997 "Window Washer" commercial starring Robert Merrill), below.Continue reading...
sip on this
Posted by Shirley Brady on January 16, 2013 08:46 PM
Following the US TV debut of its anti-obesity campaign on cable news networks Monday night, Coca-Cola revealed its new anti-obesity commercial in primetime broadcast TV, with the "Be OK" 30-second commercial (watch below) debuting on FOX's American Idol Wednesday evening and shared on Twitter. According to the Associated Press, this latest commercial will also run before the Super Bowl on CBS.
The spot aims to debunk notions that a can of Coke is high-calorie, with the message that one can of Coke "= 140 happy calories to spend on extra happy activities: 25 minutes of letting your dog be your GPS + 10 minutes of letting your body do the talking [shown over dancing] + 75 seconds of laughing out loud + 1 victory dance. Coca-Cola: 140 calories."Continue reading...
Posted by Shirley Brady on January 14, 2013 07:43 PM
The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject, in a first for the company: America's obesity debate, in a bid to defend its brands ahead of looming beverage size controls in New York City and Cambridge, Mass.
The world's biggest beverage company debuted the "Coming Together" commercial during a prime-time ad buy on the highest-rated shows on CNN, Fox News and MSNBC "in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health," the Associated Press reported. The theme ties into the company's "Live Positively" and "Open Happiness" campaigns.
"The well-being of our families and communities concerns everyone," Coca-Cola describes the spot. "And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen." A URL at the end of the spot promotes a website, coca-cola.com/cometogether, for more information.Continue reading...
Posted by Shirley Brady on September 3, 2012 12:03 PM
Coca-Cola is capping its London 2012 Olympics sponsorship with its biggest giveaway ever in the U.K., where it's also sponsoring the 2012 Paralympic Games.
The soft drink giant is running a one-day promotion, Monday Sept. 3rd only, giving away 500ml bottles of Coca-Cola, Coke Zero or Diet Coke at Boots and Superdrug stores to those who register first online. It's being promoted with a 100-foot tall vending machine in London's Brick Lane, as you can see in the TV spot which features "Anywhere in the World," the brand's original London 2012 song created by producer Mark Ronson.
As part of its top-tier Olympics sponsorship, Coca-Cola underwrote the London Olympics torch relay and launched "Move to the Beat," a music-based global marketing platform, in addition to installing a giant interactive Beatbox pavilion at the London Olympics site.
sip on this
Posted by Shirley Brady on August 10, 2012 05:27 PM
Coca-Cola's Diet Coke sugar-free soft drink launched in the U.S. 30 years ago — on Aug. 9th, 1982, to be exact.
As Coca-Cola's Diet Coke brand page notes, "Within two years, Diet Coke had become the top diet soft drink in the world, a position the brand maintains today. Known as Coca-Cola light in some countries, it's now the No. 3 soft drink in the world" — following Pepsi at #2, and Coke at #1.
The brand celebrated by hosting 30-second parties for a few of its "biggest fans" who sent birthday wishes using the Twitter hashtag #DietCokeBday — check out a few of their reactions below — while The Guardian took a look this week at the beverage's "enduring appeal."Continue reading...