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Supersell Me: Brands Have an Ally in Morgan Spurlock

Posted by Abe Sauer on September 29, 2011 04:01 PM

Director Morgan Spurlock is on Sunday night's episode of Discovery Channel's Curiosity series (leading a team in a challenge called "I, Caveman") and has another project, a reality-based web series for Yahoo called The Failure Club, in the works.

But he is also still on a global publicity tour for his recent film, Pom Wonderful Presents: The Greatest Movie Ever Sold, in which the documentarian "sells out."

In the film, iconic consumer advocate Ralph Nader speculates about what might become of the director as he embarks on his commercial adventure. Nader envisions the possibility of a “commercialized, corporatized Morgan Spurlock."

It appears from the new Ally Bank commercial directed by Spurlock, Nader was more right than he knew.Continue reading...

media brands

Upscale Men, Has Discovery Got a Channel For You!

Posted by Mark J. Miller on September 23, 2011 01:50 PM

A new HD-only television channel is debuting in early October and it is aimed primarily at guys who have a little extra cash. Even better: a lot of extra cash.

Discovery Communications’ Velocity hits the US market on Oct. 4 and it will be crammed full with lots of football- and auto-related original programming. The channel will be available to Discovery's HD-available footprint of 40 million US homes at launch.

One of Velocity’s partners is the famed NFL Films, which is producing two new series for the channel: NFL Single Coverage, which highlights individual battles within NFL games, and Greatest NFL Rivalries, which focuses on specific games between legendary rivals.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

fashion therapy

The Limited Launches eloquii as Plus-Size Fashion Takes Off

Posted by Sheila Shayon on September 7, 2011 11:13 AM

There's a growing market for plus-size fashion among sophisticated fashionistas.

In response, The Limited is launching eloquii, a new line for fans of the Limited brand who want “a clothing line that celebrates your sense of style, respects your curves and offers uncompromising fit and quality.”

Launching Oct. 19 (according to its Twitter feed) and online-only (for now), eloquii is "fashion that loves you back," as seen in the promo above. Other retailers are stepping up, too — including Lane Bryant, the plus-size fashion retailer that puts the sexy in plus-size fashion.Continue reading...

media brands

Oprah on her OWN

Posted by Shirley Brady on June 7, 2011 09:30 AM

Now that she has more time, Oprah Winfrey has taped a new promo for co-OWNer Discovery touting its original programming and OWN HD. Winfrey, who will be honored at the upcoming Daytime Emmys, will have a Chicago street named after her (when the paperwork's filed). She's also being credited for boosting travel to Australia with her Down Under specials earlier this year.

brand news

Brands to Watch: Navy SEALS, Maria Sharapova & Oprah on her OWN

Posted by Shirley Brady on May 25, 2011 06:30 PM

Brands to Watch

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.

Google will announce mobile commerce details tomorrow in New York.

Maria Sharapova is launching a lifestyle brand called Sugarpova.

Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.

Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.

personal brands

Is Oprah's Crown Wobbling as She Heads Out on Her OWN?

Posted by Sheila Shayon on May 11, 2011 12:00 PM

The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.

"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says

She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...

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Ad Watch: Microsoft Revives "I'm a PC", George Clooney Gets Pushy and more

Posted by Shirley Brady on May 10, 2011 08:00 PM

Microsoft revives "I'm a PC" tagline to promote Windows 7 PCs (above) in tough market ... to mixed reviews.

Below, new TV commercials from McDonald's, Disney, Volkswagen, Land Rover, George Clooney and more.Continue reading...

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