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brand news

In the News: LivingSocial, Nokia, Ryan Seacrest & more

Posted by Dale Buss on December 8, 2011 09:13 AM

In the News

Alec Baldwin quits Twitter following American Airlines row.

AstraZeneca slashes U.S. sales force.

BP faces more citations in oil spill.

Boeing hopes for easing of NLRB dispute after machinists ratify contract as it nears deal with Southwest for jet purchase and FedEx signals a big order.

Burger King not a hit with parents, survey says.

CVS/pharmacy debuts mobile shopping platform for smartphone users.

Chick-Fil-A ups commitment to college football.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

brand news

Brands to Watch: Rosie's OWN, Facebook iPad App, and more

Posted by Shirley Brady on October 10, 2011 06:52 PM

Brands to Watch

Aloha Petroleum redefines brand.

Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.

Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.

BankUnited repositions brand.

Chevrolet turns 100, amps up green cred, plans new Camaro.

Chrysler whittles vehicle plan.

Conde Nast to increase branded content under new entertainment head.

Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...

ad watch

Supersell Me: Brands Have an Ally in Morgan Spurlock

Posted by Abe Sauer on September 29, 2011 04:01 PM

Director Morgan Spurlock is on Sunday night's episode of Discovery Channel's Curiosity series (leading a team in a challenge called "I, Caveman") and has another project, a reality-based web series for Yahoo called The Failure Club, in the works.

But he is also still on a global publicity tour for his recent film, Pom Wonderful Presents: The Greatest Movie Ever Sold, in which the documentarian "sells out."

In the film, iconic consumer advocate Ralph Nader speculates about what might become of the director as he embarks on his commercial adventure. Nader envisions the possibility of a “commercialized, corporatized Morgan Spurlock."

It appears from the new Ally Bank commercial directed by Spurlock, Nader was more right than he knew.Continue reading...

media brands

Upscale Men, Has Discovery Got a Channel For You!

Posted by Mark J. Miller on September 23, 2011 01:50 PM

A new HD-only television channel is debuting in early October and it is aimed primarily at guys who have a little extra cash. Even better: a lot of extra cash.

Discovery Communications’ Velocity hits the US market on Oct. 4 and it will be crammed full with lots of football- and auto-related original programming. The channel will be available to Discovery's HD-available footprint of 40 million US homes at launch.

One of Velocity’s partners is the famed NFL Films, which is producing two new series for the channel: NFL Single Coverage, which highlights individual battles within NFL games, and Greatest NFL Rivalries, which focuses on specific games between legendary rivals.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

fashion therapy

The Limited Launches eloquii as Plus-Size Fashion Takes Off

Posted by Sheila Shayon on September 7, 2011 11:13 AM

There's a growing market for plus-size fashion among sophisticated fashionistas.

In response, The Limited is launching eloquii, a new line for fans of the Limited brand who want “a clothing line that celebrates your sense of style, respects your curves and offers uncompromising fit and quality.”

Launching Oct. 19 (according to its Twitter feed) and online-only (for now), eloquii is "fashion that loves you back," as seen in the promo above. Other retailers are stepping up, too — including Lane Bryant, the plus-size fashion retailer that puts the sexy in plus-size fashion.Continue reading...

media brands

Oprah on her OWN

Posted by Shirley Brady on June 7, 2011 09:30 AM

Now that she has more time, Oprah Winfrey has taped a new promo for co-OWNer Discovery touting its original programming and OWN HD. Winfrey, who will be honored at the upcoming Daytime Emmys, will have a Chicago street named after her (when the paperwork's filed). She's also being credited for boosting travel to Australia with her Down Under specials earlier this year.

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