Best Global Green Brands 2013

brand news

Brands to Watch: Navy SEALS, Maria Sharapova & Oprah on her OWN

Posted by Shirley Brady on May 25, 2011 06:30 PM

Brands to Watch

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.

Google will announce mobile commerce details tomorrow in New York.

Maria Sharapova is launching a lifestyle brand called Sugarpova.

Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.

Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.

personal brands

Is Oprah's Crown Wobbling as She Heads Out on Her OWN?

Posted by Sheila Shayon on May 11, 2011 12:00 PM

The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.

"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says

She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...

ad watch

Ad Watch: Microsoft Revives "I'm a PC", George Clooney Gets Pushy and more

Posted by Shirley Brady on May 10, 2011 08:00 PM

Microsoft revives "I'm a PC" tagline to promote Windows 7 PCs (above) in tough market ... to mixed reviews.

Below, new TV commercials from McDonald's, Disney, Volkswagen, Land Rover, George Clooney and more.Continue reading...

brand news

Brands to Watch: MySpace, Best Buy, Friendster and more

Posted by Shirley Brady on April 26, 2011 06:15 PM

In the News

Amazon misses Q1 earnings estimate. 

American Apparel gets $15M investment.

Apple's white iPhone 4 hits Best Buy on Wednesday.

Arizona Sun Devils ditch logo in rebranding.

AT&T CTO John Donovan talks up its cloud services.

CBS News anchor Katie Couric confirms to People she's stepping down.Continue reading...

brand news

Brands to Watch: Applebee's, American Apparel, CBS and more

Posted by Shirley Brady on April 14, 2011 06:00 PM

Brands to Watch

ABC cancels legendary US daytime dramas All My Children and One Life to Live.

Airbnb offers country rental with Liechtenstein offer for $70K. 

American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.

Applebee's sued by parents of child served alcoholic beverage.

Best Buy expands Buy Back program.

CBS accused of greenwashing.Continue reading...

brand news

Brands to Watch: Lady Gaga, Boeing, Cisco and more

Posted by Shirley Brady on April 5, 2011 06:30 PM

Brands to Watch

Apple wins reversal of $625.5 million patent-infringement verdict.

Boeing says it was surprised by cracks in 737s.

CBS and Turner TV ratings for NCAA Final Four tourney dip from last year.

Cisco braces for "activist siege."

Discovery-owned Science Channel rebrands to Science.

Facebook scores Obama town hall.

Lady Gaga's country version of Born This Way benefits gay youths.

Satyam and former auditor PricewaterhouseCoopers will pay $17.5 million to settle US fraud suit.

web watch

Facebook Explains New Commenting Feature

Posted by Shirley Brady on March 4, 2011 10:30 AM

Discovery's cable network websites, the Examiner.com and newspaper publishers big and small are already using Facebook's new comments plug-in. Still, not everyone's convinced by it — even TechCrunch, which incorporated Facebook Comments, admits the platform has its pros and cons.

Cue Facebook, which released the video above pitching why it's looking to take over comments on third-party websites.

The answer, of course, as GigaOm's Mathew Ingram writes: to "own the conversation" and drive commenters back to Facebook.

stake your turf

Animal Planet's Puppy Bowl Drinks Out of Super Bowl

Posted by Shirley Brady on February 8, 2011 01:45 PM

Super Bowl XLV wasn't just the highest-rated broadcast in U.S. television history. Its halo effect also extended to a rival game: The seventh annual Puppy Bowl (that's a glimpse at last year's starting lineup) on Animal Planet scored its highest ratings ever, too.

The broadcast on the Discovery-owned cable network says it scored its largest audience ever with 9.2 million unique viewers across its entire 12-hour marathon —up 60% from the previous year during the 3-5 PM ET/PT time slot.Continue reading...

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