branding together

OWN Coming to Huffington Post as Oprah and Arianna Join Brands

Posted by Sheila Shayon on May 23, 2012 12:24 PM

Two queens of American media are joining forces. The Huffington Post Media Group will launch an Oprah Winfrey section on Huffingtonpost.com in August. The announcement was made by Arianna Huffington, president and editor-in-chief of The Huffington Post Media Group, and Erik Logan and Sheri Salata, presidents of Winfrey's OWN TV network.

The Huffington Post's Oprah channel (which won't be called HuffPO) will offer “practical advice and resources encouraging people to discover their best selves and to lead happy, fulfilling lives by taking steps to attain their goals. Topics covered will include personal growth, spirituality and aspects of physical and mental health.”

While that vertical may sound like what readers can find now in Oprah's O magazine and Discovery-backed cable TV channel, the content will be created and curated by writers and producers from OWN and Oprah.com, enhanced with conversations from HuffoPo’s vast network of bloggers in “a mix of articles, blogs and interactive content that will connect with the audience on an emotional and spiritual level.” It could be the answer to Winfrey's prayers.Continue reading...

brand news

In the News: Google TV, Louis Vuitton, Walmart & more

Posted by Shirley Brady on January 5, 2012 06:01 PM

Brands to Watch

Google TV adds LG to the fold with Samsung, Sony and Vizio ahead of CES, and 2012 global rollout.

Louis Vuitton finally expands brand into perfume.

Apple pays $5M to settle patent lawsuit.

Barnes & Noble eyes Nook spin-off with eye to global markets.

BMW brings MINI to India.

Deloitte finds 9M U.S. cable homes have cut the cord.

Discovery urges investors to be patient with Oprah Winfrey's network.Continue reading...

brands under fire

Lowe's All-American Muslim Ban Leads 2011 PR Blunders

Posted by Shirley Brady on January 2, 2012 05:01 PM

Lowe's controversial decision to pull its advertising from TLC's All-American Muslim reality series — already spoofed by Funny or Die — has been named one of the top PR disasters of 2011 by Business News Daily. Read more here.

brands under fire

Lowe’s Hammered for Pulling Ads From TLC's "All-American Muslim"

Posted by Mark J. Miller on December 12, 2011 01:01 PM

America's Lowe's Home Improvement chain has found itself in a tricky spot after pulling its ads from a new reality show on Discovery's TLC cable network, All American Muslim. The action was preceded by pressure from the conservative Florida Family Association, the Associated Press reports.

The FFA claims that the month-old show (it premiered Nov. 13) about five Muslim-American families outside Detroit is "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values," the AP notes.

However, the pulling of the ads has put a spotlight on Lowe’s that the company surely did not want.

California state senator Ted Lieu called the company’s choice "un-American" and "naked religious bigotry," and is asking consumers to boycott the chain. He also is considering taking legislative action against the store “if Lowe's doesn't apologize to Muslims and reinstate its ads.”Continue reading...

brand news

In the News: LivingSocial, Nokia, Ryan Seacrest & more

Posted by Dale Buss on December 8, 2011 09:13 AM

In the News

Alec Baldwin quits Twitter following American Airlines row.

AstraZeneca slashes U.S. sales force.

BP faces more citations in oil spill.

Boeing hopes for easing of NLRB dispute after machinists ratify contract as it nears deal with Southwest for jet purchase and FedEx signals a big order.

Burger King not a hit with parents, survey says.

CVS/pharmacy debuts mobile shopping platform for smartphone users.

Chick-Fil-A ups commitment to college football.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

brand news

Brands to Watch: Rosie's OWN, Facebook iPad App, and more

Posted by Shirley Brady on October 10, 2011 06:52 PM

Brands to Watch

Aloha Petroleum redefines brand.

Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.

Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.

BankUnited repositions brand.

Chevrolet turns 100, amps up green cred, plans new Camaro.

Chrysler whittles vehicle plan.

Conde Nast to increase branded content under new entertainment head.

Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...

ad watch

Supersell Me: Brands Have an Ally in Morgan Spurlock

Posted by Abe Sauer on September 29, 2011 04:01 PM

Director Morgan Spurlock is on Sunday night's episode of Discovery Channel's Curiosity series (leading a team in a challenge called "I, Caveman") and has another project, a reality-based web series for Yahoo called The Failure Club, in the works.

But he is also still on a global publicity tour for his recent film, Pom Wonderful Presents: The Greatest Movie Ever Sold, in which the documentarian "sells out."

In the film, iconic consumer advocate Ralph Nader speculates about what might become of the director as he embarks on his commercial adventure. Nader envisions the possibility of a “commercialized, corporatized Morgan Spurlock."

It appears from the new Ally Bank commercial directed by Spurlock, Nader was more right than he knew.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements