2014 Brandcameo Product Placement Awards

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

fashion therapy

The Limited Launches eloquii as Plus-Size Fashion Takes Off

Posted by Sheila Shayon on September 7, 2011 11:13 AM

There's a growing market for plus-size fashion among sophisticated fashionistas.

In response, The Limited is launching eloquii, a new line for fans of the Limited brand who want “a clothing line that celebrates your sense of style, respects your curves and offers uncompromising fit and quality.”

Launching Oct. 19 (according to its Twitter feed) and online-only (for now), eloquii is "fashion that loves you back," as seen in the promo above. Other retailers are stepping up, too — including Lane Bryant, the plus-size fashion retailer that puts the sexy in plus-size fashion.Continue reading...

media brands

Oprah on her OWN

Posted by Shirley Brady on June 7, 2011 09:30 AM

Now that she has more time, Oprah Winfrey has taped a new promo for co-OWNer Discovery touting its original programming and OWN HD. Winfrey, who will be honored at the upcoming Daytime Emmys, will have a Chicago street named after her (when the paperwork's filed). She's also being credited for boosting travel to Australia with her Down Under specials earlier this year.

brand news

Brands to Watch: Navy SEALS, Maria Sharapova & Oprah on her OWN

Posted by Shirley Brady on May 25, 2011 06:30 PM

Brands to Watch

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.

Google will announce mobile commerce details tomorrow in New York.

Maria Sharapova is launching a lifestyle brand called Sugarpova.

Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.

Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.

personal brands

Is Oprah's Crown Wobbling as She Heads Out on Her OWN?

Posted by Sheila Shayon on May 11, 2011 12:00 PM

The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.

"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says

She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...

ad watch

Ad Watch: Microsoft Revives "I'm a PC", George Clooney Gets Pushy and more

Posted by Shirley Brady on May 10, 2011 08:00 PM

Microsoft revives "I'm a PC" tagline to promote Windows 7 PCs (above) in tough market ... to mixed reviews.

Below, new TV commercials from McDonald's, Disney, Volkswagen, Land Rover, George Clooney and more.Continue reading...

brand news

Brands to Watch: MySpace, Best Buy, Friendster and more

Posted by Shirley Brady on April 26, 2011 06:15 PM

In the News

Amazon misses Q1 earnings estimate. 

American Apparel gets $15M investment.

Apple's white iPhone 4 hits Best Buy on Wednesday.

Arizona Sun Devils ditch logo in rebranding.

AT&T CTO John Donovan talks up its cloud services.

CBS News anchor Katie Couric confirms to People she's stepping down.Continue reading...

brand news

Brands to Watch: Applebee's, American Apparel, CBS and more

Posted by Shirley Brady on April 14, 2011 06:00 PM

Brands to Watch

ABC cancels legendary US daytime dramas All My Children and One Life to Live.

Airbnb offers country rental with Liechtenstein offer for $70K. 

American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.

Applebee's sued by parents of child served alcoholic beverage.

Best Buy expands Buy Back program.

CBS accused of greenwashing.Continue reading...

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