Posted by Dale Buss on August 20, 2012 08:57 AM
Axe extends "Susan Glenn" campaign to webisodes.
Discovery enjoys spoils of another successful "Shark Week."
E-trade doesn't threaten talking-baby ads with management shakeup.
Groupon sees marquee investors head for the exits.
Huffington Post assesses first week of live TV.
Louisville Slugger pitches to women in new campaign.
McDonald's creates social-media success in Canada.
Posted by Sheila Shayon on May 23, 2012 12:24 PM
Two queens of American media are joining forces. The Huffington Post Media Group will launch an Oprah Winfrey section on Huffingtonpost.com in August. The announcement was made by Arianna Huffington, president and editor-in-chief of The Huffington Post Media Group, and Erik Logan and Sheri Salata, presidents of Winfrey's OWN TV network.
The Huffington Post's Oprah channel (which won't be called HuffPO) will offer “practical advice and resources encouraging people to discover their best selves and to lead happy, fulfilling lives by taking steps to attain their goals. Topics covered will include personal growth, spirituality and aspects of physical and mental health.”
While that vertical may sound like what readers can find now in Oprah's O magazine and Discovery-backed cable TV channel, the content will be created and curated by writers and producers from OWN and Oprah.com, enhanced with conversations from HuffoPo’s vast network of bloggers in “a mix of articles, blogs and interactive content that will connect with the audience on an emotional and spiritual level.” It could be the answer to Winfrey's prayers.Continue reading...
Posted by Shirley Brady on January 5, 2012 06:01 PM
Google TV adds LG to the fold with Samsung, Sony and Vizio ahead of CES, and 2012 global rollout.
Louis Vuitton finally expands brand into perfume.
Apple pays $5M to settle patent lawsuit.
Barnes & Noble eyes Nook spin-off with eye to global markets.
BMW brings MINI to India.
Deloitte finds 9M U.S. cable homes have cut the cord.
Discovery urges investors to be patient with Oprah Winfrey's network.Continue reading...
brands under fire
Posted by Shirley Brady on January 2, 2012 05:01 PM
Lowe's controversial decision to pull its advertising from TLC's All-American Muslim reality series — already spoofed by Funny or Die — has been named one of the top PR disasters of 2011 by Business News Daily. Read more here.
brands under fire
Posted by Mark J. Miller on December 12, 2011 01:01 PM
America's Lowe's Home Improvement chain has found itself in a tricky spot after pulling its ads from a new reality show on Discovery's TLC cable network, All American Muslim. The action was preceded by pressure from the conservative Florida Family Association, the Associated Press reports.
The FFA claims that the month-old show (it premiered Nov. 13) about five Muslim-American families outside Detroit is "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values," the AP notes.
However, the pulling of the ads has put a spotlight on Lowe’s that the company surely did not want.
California state senator Ted Lieu called the company’s choice "un-American" and "naked religious bigotry," and is asking consumers to boycott the chain. He also is considering taking legislative action against the store “if Lowe's doesn't apologize to Muslims and reinstate its ads.”Continue reading...
Posted by Dale Buss on December 8, 2011 09:13 AM
Alec Baldwin quits Twitter following American Airlines row.
AstraZeneca slashes U.S. sales force.
BP faces more citations in oil spill.
Boeing hopes for easing of NLRB dispute after machinists ratify contract as it nears deal with Southwest for jet purchase and FedEx signals a big order.
Burger King not a hit with parents, survey says.
CVS/pharmacy debuts mobile shopping platform for smartphone users.
Chick-Fil-A ups commitment to college football.Continue reading...
Posted by Shirley Brady on October 19, 2011 08:55 AM
Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.
Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.
Audi-Ford price gap is widest since 1999.
Bank of America is no longer America's largest bank.
Deezer to launch music streaming service in more than 100 countries.
Diageo triumphs in alcohol brand battle.
Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...
Posted by Shirley Brady on October 10, 2011 06:52 PM
Aloha Petroleum redefines brand.
Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.
Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.
BankUnited repositions brand.
Chevrolet turns 100, amps up green cred, plans new Camaro.
Chrysler whittles vehicle plan.
Conde Nast to increase branded content under new entertainment head.
Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...