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brand news

In the News: Cadillac, Hostess Brands, HP and more

Posted by Dale Buss on January 14, 2013 08:59 AM

In the News

Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.

Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.

HP CEO Meg Whitman receives $15.4 million.

American Express travel cuts point to end of an era.

Apple cuts orders for iPhone parts.

Billabong receives another takeover bid. 

Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.

GM's Chevrolet division relaunches Corvette brand.Continue reading...

brand vs. brand

Fiat is Paying US Volkswagen Owners to Switch Brands

Posted by Dale Buss on December 11, 2012 01:24 PM

Fiat faces more and more problems in the struggling European car market, so it's got to make more progress than company executives initially had hoped in the U.S. market — and faster than they'd planned.

So Fiat is turning up the voltage. In tandem with other Chrysler-owned brands, it is offering what it calls Conquest Bonus Cash as an incentive to U.S. buyers who own Volkswagens to switch. They'll give $1,000, through January 2, to any VW owner who buys one of their cars except for a handful of excepted models.

This isn't a usual tactic — the last time Chrysler did it was 2010, targeting Toyota. "We believe the Dodge Dart, for example, would appeal to current Volkswagen owners," Ralph Kisiel, a Chrysler spokesman, told brandchannel. Customers don't even have to give up their VW to qualify.Continue reading...

brand accolades

Chrysler Caps 2012 With Ad Age, Adweek Nods

Posted by Dale Buss on November 26, 2012 03:23 PM

Chrysler can celebrate its comeback from the dead in just three years in large part due to the contributions of two executives. Let's call them Mr. Outside, Olivier Francois, and Mr. Inside, Klaus Busse.

Francois is the Chrysler CMO whose inspired vision and creative command conjured up the "Imported From Detroit" campaign that caught fire at the 2011 Super Bowl and other magic that just got Chrysler Group named Ad Age Marketer of the Year for 2012, and Francois named a 2012 Brand Genius by Adweek.Continue reading...

ad watch

Ad Watch: 2013 Dodge Dart vs. Giant Lizard With Frickin' Laser Beams

Posted by Shirley Brady on November 7, 2012 12:22 PM

Forget taking on the Buick Verano or the Chrysler 200. The latest U.S. commercial for the 2013 Dodge Dart TV ("How to make a car safe for an unsafe world," below) puts the model to the test in the event of a giant lizard attack. Now we're talking! Other commercials in the campaign include a kick-off spot with Red Bull Racing driver Travis Pastrana, and another new spot titled, "How to make a great car interior."Continue reading...

auto motive

US Pickup Truck Sales Picking Up as Housing Construction Picks Up

Posted by Dale Buss on November 1, 2012 04:01 PM

Fall is usually a good time to sell and buy a pickup truck, and this season is no exception: Today, Ford announced an 8-percent increase in October sales of its F-Series pickup trucks over a year ago; Chevrolet Silverado, up 6 percent; GMC Sierra, up 9 percent; Chrysler's Dodge Ram, up 17 percent; and Toyota Tundra and Tacoma, each up at least 20 percent.

The sales numbers for those truck brands and for the segment as a whole were better than for each nameplate's parent brand overall. So pickups have assumed an important position in driving the overall continuation of the U.S. auto-industry recovery. October auto sales increased by about 7 to 8 percent over October 2011 sales to notch the best October in five years.

But another factor was at work besides seasonality and a still-strengthening industry: The American housing industry seems to have entered a recovery phase, and there's no vehicle segment that benefits more from such a phenomenon than pick-up truck sales, as construction contractors and others begin to express more demand. And as Tim Allen says in the latest Chevy Silverado commercial, at top, "You build a reputation by not breaking down."Continue reading...

campaigns

Ad Watch: Red Bull's Pastrana Tests the 2013 Dodge Dart

Posted by Shirley Brady on October 19, 2012 05:05 PM

Dodge Dart's new commercial road-tests its 2013 model with NASCAR's Red Bull Racing driver Travis Pastrana, who races in a 2013 Dodge Dart Rallycross:Continue reading...

personal brands

Genius Branding Move: GM Cleared in Einstein Trademark Suit

Posted by Mark J. Miller on October 18, 2012 04:08 PM

Albert Einstein has been dead since 1955 but that doesn’t mean the fuzzy-haired genius isn’t still causing controversies. 

Hebrew University of Jerusalem, a beneficiary of Einstein’s will, was not happy back in 2009 when General Motors Photoshopped the well-known face onto the body of a buff bodybuilder in an ad that ran in People magazine for its GMC Terrain SUV. On “Einstein’s” arm was an “e=mc2” tattoo and the ad carried the tagline of “Ideas Are Sexy Too.”

Ideas may be sexy, but Hebrew University was not amused. It sued GM in 2010 and finally got its answer from a judge this week. Judge A. Howard Matz of U.S. District Court found that the use of Einstein’s image was “tasteless,” but not illegal, according to the Los Angeles Daily News. In addition, the judge noted that, even if the action had been illegal at some point, the University had no right to claim Einstein’s image as their own since it had been more than 50 years since Einstein’s death.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

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