2014 Brandcameo Product Placement Awards

campaigns

Ad Watch: Red Bull's Pastrana Tests the 2013 Dodge Dart

Posted by Shirley Brady on October 19, 2012 05:05 PM

Dodge Dart's new commercial road-tests its 2013 model with NASCAR's Red Bull Racing driver Travis Pastrana, who races in a 2013 Dodge Dart Rallycross:Continue reading...

personal brands

Genius Branding Move: GM Cleared in Einstein Trademark Suit

Posted by Mark J. Miller on October 18, 2012 04:08 PM

Albert Einstein has been dead since 1955 but that doesn’t mean the fuzzy-haired genius isn’t still causing controversies. 

Hebrew University of Jerusalem, a beneficiary of Einstein’s will, was not happy back in 2009 when General Motors Photoshopped the well-known face onto the body of a buff bodybuilder in an ad that ran in People magazine for its GMC Terrain SUV. On “Einstein’s” arm was an “e=mc2” tattoo and the ad carried the tagline of “Ideas Are Sexy Too.”

Ideas may be sexy, but Hebrew University was not amused. It sued GM in 2010 and finally got its answer from a judge this week. Judge A. Howard Matz of U.S. District Court found that the use of Einstein’s image was “tasteless,” but not illegal, according to the Los Angeles Daily News. In addition, the judge noted that, even if the action had been illegal at some point, the University had no right to claim Einstein’s image as their own since it had been more than 50 years since Einstein’s death.Continue reading...

brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

sports in the spotlight

Brands Climb Onto NFL, NCAA Juggernauts for Football's Big Kick-Off

Posted by Dale Buss on September 5, 2012 05:02 PM

Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever.

Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight's kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models. These performance nameplates (S6, S7 and S8) and the "S" brand are fundamental for Audi to move to the next phase of its positioning in the U.S. market, as a provider of exciting, luxurious and well-designed automobiles.

And so the NFL gets the call tonight to host the first Audi ad under its new tagline, "Heighten Every Moment," featuring the Audi S8. The 60-second spot (watch it above) will run in the first break after kickoff. Audi also announced that it will appear in the Super Bowl game in February, its sixth consecutive advertising appearance in the big game.Continue reading...

auto motive

New Dodge Dart Misses the Early Mark

Posted by Dale Buss on August 31, 2012 03:27 PM

Anticipation has been heavy for the success of the new Dodge Dart, the Illinois-built compact car that represents the first complete-vehicle collaboration between Chrysler and its new Fiat parent. The just-launched model has been saddled with hopes and responsibilities ranging from reestablishment of Chrysler's design chops to re-ignition of the company's hopes in a small-car market where it hasn't excelled for a long time.

But all of that has been delayed, at least, by Dart's slow start out of the gate, according to the Wall Street Journal. Noting that Chrysler sold fewer than 1,000 Darts in the car's first two months in dealer showrooms, June and July, the newspaper blamed Chrysler, in part, for producing many more manual-transmission Darts than the market requires.

An increasing number in the auto industry are talking about stick shifts these days, as a way to entice financially strapped Millennials into purchasing automobiles. In mainstream product segments, stick shifts are less expensive to manufacture, purchase, drive and insure. (Of course it's an entirely different market for stick shifts in pricey luxury makes, where they're provided for driving feel.) Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

auto motive

Consumer Reports: Steer Clear of Honda Civic, Toyota Prius c

Posted by Dale Buss on August 7, 2012 03:07 PM

In June Consumer Reports knocked the Scion IQ as "slow, uncomfortable and noisy." Now it's bearing down on a few more auto brands, including some of the the most popular and even iconic nameplates in the U.S. auto industry, in its latest evaluation of vehicles that might disappoint car-buyers.

Honda Civic, Toyota Prius c, Jeep Liberty, Ford Edge and Dodge Grand Caravan are the five models evaluated by the highly regarded magazine as "popular cars to avoid." As part of its September issue look at the best and worst new cars, the magazine concedes that the vehicles, some of them among the biggest sellers now and even for decades, "may be on a lot of buyers' shopping lists, but we suggest you steer clear." The reasons: They didn't test well or have poor reliability, or both.

CR's gripes with each model:Continue reading...

auto motive

Chrysler's Marchionne Aims Dart at Critics

Posted by Dale Buss on July 31, 2012 11:16 AM

Everything is coming up red, white and blue for Fiat these days — everything that's profitable, anyway. Once viewed as a long-shot and even an irresponsible lark by some, Fiat CEO Sergio Marchionne's investment in taking over Chrysler now looks more briliiant every day. That's especially so given what's befalling Fiat in Europe.

Chrysler has once again underscored its new chief's wisdom by reporting an $800-million turnaround in its bottom line during the second quarter. It's up from a year ago thanks to rising U.S. sales and stronger pricing. And for the year, Chrysler said, it expects an 18-percent revenue gain on continued strong increases in U.S. vehicle shipments.

"They are tearing the cover off the ball when it comes to volume, revenue and gaining market share," Richard Hilgert, an analyst for Morningstar, commented to the Wall Street Journal.Continue reading...

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