Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Dale Buss on September 8, 2014 09:23 AM
Alibaba kicks off road show today for potential largest IPO.
Apple nears launch of new iPhone as lines form and carriers' strategy of scaling back subsidies poses risks, while company gears up to market larger screens.
Electrolux buys GE appliance business.
Nissan wins real-time marketing with 7-minute Twitter response to Royal Baby news.
GM plans to launch hands-free driving by 2016.
MORE BRAND NEWS
Activision launches huge promotion to make a megahit out of "Destiny" game.
Amazon is in talks to sell Fire phone exclusively through Telefonica's O2 in UK.
Annie's organic brand sells to General Mills.
Boeing and Ryanair plan major fleet announcement.
Bud Light faces gripes at end of "Whatever" event in Crested Butte, Colo.
Campbell Soup swings to profit on higher sales.
Chick-fil-A observes death of founder S. Truett Cathy.Continue reading...
Posted by Dale Buss on September 2, 2014 09:34 AM
Uber is banned across Germany by Frankfurt court.
Aston Martin hires new CEO, Andy Palmer, from Nissan.
McDonald's boosts food-safety efforts in China.
RadioShack and shareholder talk about saving company from bankruptcy.
Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.
MORE BRAND NEWS
1-800-FLOWERS acquires Harry & David.
Aflac ties campaign to college football.
Alfa Romeo sets return to US after 20 years.
American Apparel ads banned in the UK.
AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.
Arthur Andersen name returns to tax consulting.
Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)
Burger King sees tax history come under scrutiny.Continue reading...
Posted by Dale Buss on August 29, 2014 09:34 AM
Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.
China's Tencent, Baidu, and Wanda set up e-commerce company to take on Alibaba.
Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.
Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.
Walmart looks online for Chinese growth.
MORE BRAND NEWS
Apple tries its midas touch on wearables.
Bud Light faces backlash over town-takeover stunt.
Centerplate faces calls for ouster of CEO after he abuses dog on video.
Dairy Queen investigates possible data breach.
Denny's arrives in New York City with $300 champagne brunch.Continue reading...
Posted by Dale Buss on August 28, 2014 09:26 AM
Apple and Samsung face off in wearables market.
Nespresso launches $550-million sustainability strategy.
JPMorgan and other banks struck by hackers.
GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.
Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.
MORE BRAND NEWS
Alibaba sees results improve ahead of IPO.
Billabong sticks to turnaround plan despite losses.
Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...
chew on this
Posted by Dale Buss on August 20, 2014 04:41 PM
Everything seems to be sticking to McDonald's these days. There was the food-safety scandal in China last month, and now the chain's very ubiquity has hurt it as the local, franchisee-owned McDonald's at the epicenter of the racial strife in Ferguson, Mo., has become unwitting headquarters for much of the back-and-forth in the building drama there.
Maybe that particular problem for McDonald's will pass quickly, but the beleaguered chain is continuing to battle its long-term challenges, ranging from the junk-food image of its menus to flagging sales growth to still-growing competition.
At least McDonald's is trying some new tactics as CEO Don Thompson tries to pull the world's iconic fast-food chain out of its deepening slump, with moves involving digital leadership, new forms of influencing thought leaders, new menu items and new attempts to leverage the strengths that it does have.Continue reading...
Posted by Dale Buss on July 30, 2014 09:22 AM
McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.
Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.
Burger King follows Yum! Brands in cutting ties with China meat supplier.
Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients.
Apple's iWatch patent approved, but launch may be pushed back.
MORE BRAND NEWS
Best Buy CEO sees tablet sales "crashing."
Boys & Girls Clubs turns to fear in new campaign.
C-SPAN is headed behind the cable TV paywall.
Chrysler is sued over Jeep ignition-switch failures.
Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...
sip on this
Posted by Mark J. Miller on July 25, 2014 02:01 PM
While QSR brands across the board are wallowing in slow sales, Starbucks' third-quarter earnings tell a different story: the cafe reported $4.15 billion in revenue—an 11 percent increase from the same period last year.
Crushing impending competition from Dunkin' Donuts and McDonald's, Starbucks only foresees further sales growth as it plans to raise prices on some of its drinks and packaged coffee in the US, CNBC notes. According to Time, “over the past five years, Starbucks’ same-store sales … accelerated and far outpaced those of Dunkin’ Brands, parent company of Dunkin’ Donuts.” In fact, Dunkin' and McDonald's may be doing more damage to each other than Starbucks.
But don't think that Starbucks has been taking the offensive lying down. The brand has been bolstering its food offerings thanks to its purchase of La Boulange bakery in 2012. That bakery’s products are currently in more than 1,000 Starbucks but are planned to be in 2,500 by summer’s end.Continue reading...