Best Global Green Brands 2014

brand partners

Brew This: Kraft Plans to Test Packaged Coffee with McDonald's

Posted by Dale Buss on November 1, 2013 06:11 PM

Well, it works for Starbucks. So why can't McDonald's also sell packaged versions of its McCafe coffee line in US supermarkets?

The struggling fast-food giant will begin testing just that idea next year in a deal with Kraft. The tests will include packages of whole bean and ground coffee as well as "single-cup" options, which typically include K-cups for Green Mountain Coffee Roasters' popular Keurig brewer. Test markets and pricing were not disclosed, Crain's Chicago Business noted.

"We want to work with McDonald's to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes," Kraft Foods CEO Tony Vernon told analysts on a conference call, disclosing the test for the first time. Kraft will handle the marketing and distribution of the McDonald's brand coffee. McDonald's said in a statement it was "building on the momentum of our McCafe beverages in our restaurants by expanding these options," according to the publication.Continue reading...

china

The Week in China: 'Airpocalypse,' Hating on Starbucks, Foreign TV Ban and more

Posted by Abe Sauer on October 25, 2013 03:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...

brand news

In the News: Nielsen, HBO, Juicy Couture and more

Posted by Dale Buss on October 8, 2013 09:21 AM

In the News

Nielsen formally unviels plans to track TV-related conversations on Twitter

HBO brings a la carte programming to Google Play

Juicy Couture brand is sold for $195 million. 

ACE bandage brand partners with LL Cool J for promotion. 

Alcatel-Lucent sheds 10,000 jobs.

Amazon defeats IBM in CIA cloud dispute.

Burt's Bees tweaks literary classics in Vine, Instagram campaign.

Dollar General opens 11,000th store.

Dunkin' Donuts adds SoCal units.

Google puts support behind program to create affordable internet. 

JCPenney sees bottoming-out.Continue reading...

chew on this

Dunkin' Donuts Drives Demand with Limited-Time Offerings

Posted by Dale Buss on October 4, 2013 03:46 PM

Dunkin' Donuts has revitalized growth in large part by being just a bit contrarian. As in not caring as much about offering "value" or even healthy eating as other fast-feeders seem to.

That approach was texturized this week for attendees at an industry summit by Paul Carbone, CFO of the Massachusetts-based chain. He didn't glaze over the necessity for Dunkin' to pay attention to its value proposition or to care about better-for-you treats. But he made it clear that Dunkin's recent and ongoing focus has been on generating new sales and taking market share by focusing on new products, especially limited-time offerings.

"It's not like we ignore value, but it's all about differentiated product" such as Dunkin's limited-time wraps and sandwiches, Carbone said, according to FoodBusinessNews.net. "We're constantly taking winners [and interchanging them]. This is the idea of winning begets winning."Continue reading...

brand news

In the News: McDonald's, Barilla, BlackBerry and more

Posted by Dale Buss on September 27, 2013 09:33 AM

In the News

McDonald's draws praise for healthier-food initiative.

Barilla CEO apologizes for anti-gay comments.

BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.

Allstate spreads "Mayhem" across social media.

Apple issues update for iOS 7 to fix lock-screen bug.

Bloomberg News shuffles management.

Chrysler fixes problem that had stalled output of new Jeep Cherokee.

Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad. 

Dunkin' Donuts launches t-shirt design contest.

EA settles suit but pauses NCAA game over outcome.

Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...

brand news

In the News: Apple, Aramark, Target and more

Posted by Dale Buss on September 11, 2013 09:19 AM

In the News

Apple gets license to run phones on China Mobile network.

Aramark files for $100 million IPO.

Target launches digital movie and TV service.

BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.

Best Buy CEO sells shares to help pay for his divorce.

Four Seasons Hotels starts a food truck.

GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.

Gevalia launches frothy K-cups.

Google Play gets a new logo

Home Depot is accused of shaking down suspected shoplifters.

Intel unveils line of chips for wearable devices.

J&J reintroduces Tylenol.Continue reading...

ad watch

Dunkin' Donuts Deploys First Vine TV Ad—and it's Shorter than Six Seconds

Posted by Sheila Shayon on September 10, 2013 10:41 AM

Dunkin’ Donuts made history last night during Monday Night Football’s pregame show on ESPN, running the first ever television ad made completely from Vine videos.

Four Vine videos will run during ESPN's Monday Night Countdown throughout the 16-game season on the network's "billboard" ad unit, a full-screen, five-second spot that airs between segments on the network. Monday's Vine featured an animated latte that flips a coin to show the start of a football game. 

“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” Scott Hudler, VP of global consumer engagement at Dunkin’ Brands, told Adweek. “Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. We want to make sure we’re supporting our TV investment with social media that’s [relevant]. It’s our job to make sure that it’s tied together to drive consumer engagement.”Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements