brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

brand news

Brand News: iPhone 6, Alibaba, Oracle and more

Posted by Dale Buss on September 19, 2014 09:44 AM

TOP STORIES

Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.

Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.

Home Depot says data breach outstrips Target's after it received security warnings for months.

Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.

UK government and businesses rejoice as Scotland votes to stay in the UK.

MORE BRAND NEWS

Bill Blass brand prepares for a comeback under new leadership.

BlackBerry reveals $2,127 Porsche-designed smartphone.

Cadillac plans to build unnamed "top end" car at Detroit plant.

Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.

Cracker Barrel cooks up growth.

Crumbs Bake Shop pushes ahead with relaunch.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

celebrity brandcasting

Brands Make Big Plays for NFL Stardom with Long List of Endorsements

Posted by Mark J. Miller on September 8, 2014 11:22 AM

As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity. 

Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”

Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...

brand news

Brand News: Alibaba, Apple, Electrolux and more

Posted by Dale Buss on September 8, 2014 09:23 AM

TOP STORIES

Alibaba kicks off road show today for potential largest IPO.

Apple nears launch of new iPhone as lines form and carriers' strategy of scaling back subsidies poses risks, while company gears up to market larger screens.

Electrolux buys GE appliance business.

Nissan wins real-time marketing with 7-minute Twitter response to Royal Baby news.

GM plans to launch hands-free driving by 2016.

MORE BRAND NEWS

Activision launches huge promotion to make a megahit out of "Destiny" game.

Amazon is in talks to sell Fire phone exclusively through Telefonica's O2 in UK.

Annie's organic brand sells to General Mills.

Boeing and Ryanair plan major fleet announcement.

Bud Light faces gripes at end of "Whatever" event in Crested Butte, Colo.

Campbell Soup swings to profit on higher sales.

Chick-fil-A observes death of founder S. Truett Cathy.Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

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