Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Dale Buss on October 8, 2013 09:21 AM
Nielsen formally unviels plans to track TV-related conversations on Twitter.
HBO brings a la carte programming to Google Play.
Juicy Couture brand is sold for $195 million.
ACE bandage brand partners with LL Cool J for promotion.
Alcatel-Lucent sheds 10,000 jobs.
Amazon defeats IBM in CIA cloud dispute.
Burt's Bees tweaks literary classics in Vine, Instagram campaign.
Dollar General opens 11,000th store.
Dunkin' Donuts adds SoCal units.
Google puts support behind program to create affordable internet.
JCPenney sees bottoming-out.Continue reading...
chew on this
Posted by Dale Buss on October 4, 2013 03:46 PM
Dunkin' Donuts has revitalized growth in large part by being just a bit contrarian. As in not caring as much about offering "value" or even healthy eating as other fast-feeders seem to.
That approach was texturized this week for attendees at an industry summit by Paul Carbone, CFO of the Massachusetts-based chain. He didn't glaze over the necessity for Dunkin' to pay attention to its value proposition or to care about better-for-you treats. But he made it clear that Dunkin's recent and ongoing focus has been on generating new sales and taking market share by focusing on new products, especially limited-time offerings.
"It's not like we ignore value, but it's all about differentiated product" such as Dunkin's limited-time wraps and sandwiches, Carbone said, according to FoodBusinessNews.net. "We're constantly taking winners [and interchanging them]. This is the idea of winning begets winning."Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Dale Buss on September 11, 2013 09:19 AM
Apple gets license to run phones on China Mobile network.
Aramark files for $100 million IPO.
Target launches digital movie and TV service.
BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.
Best Buy CEO sells shares to help pay for his divorce.
Four Seasons Hotels starts a food truck.
GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.
Gevalia launches frothy K-cups.
Google Play gets a new logo.
Home Depot is accused of shaking down suspected shoplifters.
Intel unveils line of chips for wearable devices.
J&J reintroduces Tylenol.Continue reading...
Posted by Sheila Shayon on September 10, 2013 10:41 AM
Dunkin’ Donuts made history last night during Monday Night Football’s pregame show on ESPN, running the first ever television ad made completely from Vine videos.
Four Vine videos will run during ESPN's Monday Night Countdown throughout the 16-game season on the network's "billboard" ad unit, a full-screen, five-second spot that airs between segments on the network. Monday's Vine featured an animated latte that flips a coin to show the start of a football game.
“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” Scott Hudler, VP of global consumer engagement at Dunkin’ Brands, told Adweek. “Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. We want to make sure we’re supporting our TV investment with social media that’s [relevant]. It’s our job to make sure that it’s tied together to drive consumer engagement.”Continue reading...
Posted by Dale Buss on September 10, 2013 09:32 AM
Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners.
Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.
McDonald's tries multi-person meals.
Abercrombie & Fitch loses bias suit over firing Muslim woman.
Burger King stretches with "sense-swap" campaign.
Campbell bets on child-centered new campaign.
Dunkin' Donuts launches first TV ad made entirely from Vine.
Furniture Brands files for Chapter 11.
Gatorade grows market share with G Force sales and marketing team.
Google offers antitrust concessions to EU.
Hyundai workers end strike after reaching wage deal.
Jaguar mulls small SUV to challenge BMW.
L'Oreal attacks e-commerce.Continue reading...
Posted by Dale Buss on September 6, 2013 07:05 PM
It's another NFL season, meaning there's another cast of muscle-bound marketing idols attempting to cash in on their athletic achievements in what can be short careers.
Some of the players that brands are featuring most this year have been on the rise for awhile. Clay Matthews, for example, the highest-paid linebacker in the game for the Green Bay Packers, is the new "Mama's Boy" for Campbell's Chunky soup in the latest rendition of a campaign that is entering its 16th year. It's always what the brand described in a release as "a tough and focused competitor on the field, who becomes a Mama's Boy off the field."
Eli Manning doesn't quite have the true acting chops of his older brother, Denver Broncos Quarterback Peyton Manning, but the New York Giants signal caller keeps managing to roll up more endorsement traffic. This season, for example, he's continuing his promotional partnership with Dunkin' Donuts. It includes a sweepstakes in which customers get a chance to join Manning at a training center this fall.Continue reading...