Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, Gwen Stefani and Phillip Phillips.Continue reading...

brand news

Brand News: Aereo, Intel, Graco and more

Posted by Dale Buss on November 21, 2014 09:02 AM

TOP STORIES

Aereo files for Chapter 11.

Intel goes for "big bang" with Jim Parsons ad campaign.

Graco recalls 4.5 million strollers following children's finger amputations, recalling McLaren crisis.

Amazon plans travel site launch, signs 17-year lease on new NYC HQ.

Uber CEO retain investor support as company hires external investigator for data privacy claims.Continue reading...

trademark wars

Trademark Watch: Dunkin' Donuts, GM, Mike Gundy and more

Posted by Jerome McDonnell on October 31, 2014 04:41 PM

Dunkin’ Donuts settles the Cronut debate, calls it like it sees it: In this case, the chain's croissant-doughnut hybrid is definitely not a Cronut, which we all know is the trademark of Monsieur Dominique Ansel. Rather, Dunkin' Donuts decided on a purely descriptive naming approach, and christened its new pastry the “Croissant Donut.” While Ansel received plenty of criticism for asserting rights to the word Cronut, this situation serves to perfectly illustrate what a trademark is and is not. A trademark is a name associated with a specific product from a particular provider; it is not an attempt to monopolize the actual product or how that product can be made. As Ansel puts it on his Facebook page, “McDonald’s has a burger named the Big Mac and Burger King offers one known as the Whopper. Neither prevents the other from serving up a hamburger.”

Meanwhile, brand and trademark folk will gladly weigh in on the merits of “Cronut” (a suggestive name) vs. “Croissant Donut” (a purely descriptive name). While there should only be one Cronut for this type of pastry, the Dunkin’ Donuts “Croissant Donut” will have to contend with versions from Jack in the Box, Japan's Mister Donut, Rich's Food Service, Disney (available at Epcot), and Moe's Doughs Donut Shop in Brooklyn—to name just a few. Continue reading...

holidaze

Boo Who? 27 Halloween Commercials You May Have Missed

Posted by Abe Sauer on October 30, 2014 09:04 PM

You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...

celebrity brandmatch

LeBron James Homecoming is a Slam Dunkin' Donuts for Brand Partners

Posted by Mark J. Miller on October 29, 2014 05:21 PM

The return of LeBron James to Cleveland is being trumpeted as "the biggest sports homecoming of this generation" and "the hottest ticket" in the NBA—and has been heralded by the plethora of brands he endorses, including Beats by Dre and Sprite, too.

While some find the story of the two-time NBA champ returning to northern Ohio to bring some victories to his home state uplifting (a new baby girl just sweetening the saga), some critics think the narrative has been driven home one too many times. Fans, however, seem to be on the uplifting end of that spectrum—along with his brand partners.

According to new research from social analytics firm 4C, King James' Ohio comeback has resulted in “huge increases in social engagement between LeBron, the brands he endorses and the Cleveland Cavaliers.”

Led by Dunkin' Donuts, brands have seen the pay-off for signing endorsement deals, with big spikes in social engagement since the superstar made his announcement he's returning to Ohio in July.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

trademark wars

The Cronut Contenders: Dunkin' Donuts, Crumbs Bake Shop and #NotaCronut

Posted by Shirley Brady on October 27, 2014 07:02 PM

Just as New York-based pastry chef Dominique Ansel is launching his new book—called, fittingly, The Secret Recipes—comes news that Dunkin' Donuts is launching a Croissant Donut, which sounds an awful lot like Ansel's now-trademarked Cronut.

Only, as the Associated Press reports, Dunkin' doesn't want anyone calling it a cronut.

As John Costell, Dunkin's president of global marketing and innovation, told AP's Candice Choi

"that bakers around the country have been mixing doughnuts and croissants for at least 20 years. He said Dunkin' is constantly tracking consumer and bakery trends and has been looking at pastry 'combinations' for several years now.  'Are we copying a specific bakery in New York? The answer is no,' Costello (told AP)."

According to Choi, the Not-a-Cronut will be available in November for a limited time at $2.49 each (vs. Ansel's $5.00 Cronuts), and follows the brand's test of "a croissant-doughnut in South Korea it dubbed a New York Pie Donut" last year.Continue reading...

brand news

Brand News: The Queen Tweets, P&G to Cut Duracell and more

Posted by Dale Buss on October 24, 2014 09:21 AM

TOP STORIES

Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.

P&G plans to exit Duracell brand.

AMC Networks acquires nearly half of BBC America.

Amazon misses expectations with holiday forecast, depressing stock price.

Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements