Posted by Dale Buss on September 10, 2013 09:32 AM
Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners.
Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.
McDonald's tries multi-person meals.
Abercrombie & Fitch loses bias suit over firing Muslim woman.
Burger King stretches with "sense-swap" campaign.
Campbell bets on child-centered new campaign.
Dunkin' Donuts launches first TV ad made entirely from Vine.
Furniture Brands files for Chapter 11.
Gatorade grows market share with G Force sales and marketing team.
Google offers antitrust concessions to EU.
Hyundai workers end strike after reaching wage deal.
Jaguar mulls small SUV to challenge BMW.
L'Oreal attacks e-commerce.Continue reading...
Posted by Dale Buss on September 6, 2013 07:05 PM
It's another NFL season, meaning there's another cast of muscle-bound marketing idols attempting to cash in on their athletic achievements in what can be short careers.
Some of the players that brands are featuring most this year have been on the rise for awhile. Clay Matthews, for example, the highest-paid linebacker in the game for the Green Bay Packers, is the new "Mama's Boy" for Campbell's Chunky soup in the latest rendition of a campaign that is entering its 16th year. It's always what the brand described in a release as "a tough and focused competitor on the field, who becomes a Mama's Boy off the field."
Eli Manning doesn't quite have the true acting chops of his older brother, Denver Broncos Quarterback Peyton Manning, but the New York Giants signal caller keeps managing to roll up more endorsement traffic. This season, for example, he's continuing his promotional partnership with Dunkin' Donuts. It includes a sweepstakes in which customers get a chance to join Manning at a training center this fall.Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
Posted by Dale Buss on September 3, 2013 09:16 AM
Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.
CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.
Taco Bell is named advertiser of the year by Ad Age.
Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.
AT&T earns brand affection with "It's Not Complicated" campaign.
Cadillac emphasizes accessible luxury in new campaign.
Citigroup sheds its "alternative" investment holdings.
Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...
sip on this
Posted by Dale Buss on August 22, 2013 12:33 PM
Sure, Folgers Coffee still sponsors the Today Show shout-outs by Willard Scott for American centenarians—by the way, has he turned 100 yet?—but it's also the brand that came up with a young, folksy new take on its venerable musical jingle, performed by a threesome of Millennials.
So maybe it's no surprise after all that Folgers still manages to outsell every other coffee brand in US supermarkets. Volume coffee sales for parent company J.M. Smucker, which bought Folgers from P&G in 2008, increased by 4 percent last quarter, Bloomberg Businessweek reported, though CNBC.com noted that Smucker's US coffee revenues fell by 1 percent on declining prices.
In any event, java snobs who may have written off Folgers long ago in favor of Starbucks a la carte or Green Mountain in a pod may have to smell the coffee differently. Smucker's packaged Dunkin' Donuts coffee also contributed to the volume-sales gain.Continue reading...
Posted by Dale Buss on August 2, 2013 01:56 PM
Among the Canadian concepts that haven't translated easily to the US are native Ryan Reynolds (with two box-office flops this summer) and peameal (Americans insist on calling it Canadian bacon). Could Tim Hortons be threatening to add another unfortunate border crossing to that list?
After spending $664 million and a decade building more than 800 stores in Flyover Country in the US, Tim Hortons' esteemed coffee and tasty pastries haven't made a dent in the business of its targeted rival, Starbucks. The Oakville, Ont.-based brand had hoped to score heavily with a formula that makes it a national treasure in Canada, and was familiar to many Americans who traveled north, but Horton's has notched only a 2.7 percent share of the US quick-service business, according to restaurant-consulting firm Technomic.
And more shareholders are getting restive. "The company's consistent and long-standing underperformance should long ago have been a wake-up to Tim Hortons' board and management," New York-based shareholder Scout Capital Management said in a letter to the company last month, according to Bloomberg. "We urge you to curtail the use of the company's cash flow to fund real estate or new-store capex in the US."Continue reading...
Posted by Dale Buss on July 25, 2013 09:27 AM
Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks.
Facebook turns in big quarter as mobile ads drive growth.
PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.
Beats by Dre redesigns signature headphones, adds chargeable battery.
BMW moves North America CMO to US regional post.
Boeing is tempered by concerns over defense-spending cuts.
CW leverages birth of royal baby George in marketing for Reign.
Campbell Soup eyes 200 new products.
Cargill becomes industry's first to deliver sustainable cocoa from Brazil.
Chrysler extends production lives of some key models.
Coach leans heavily on outlet stores.Continue reading...
Posted by Dale Buss on June 25, 2013 09:27 AM
Walmart gets boost from local price-comparison ads.
Ford unveils pilot program to improve workers' health and cut costs.
Groupon to pay $500,000 for expired deals in Ontario.
Abercrombie & Fitch looks for cost cuts.
BSkyB suspends Facebook ads over offensive content.
Dollar Shave Club is buying TV ads despite YouTube success.
Dunkin' Donuts draws praise for gluten-free products.
Fox bows double box ad format in MLB telecast.
Hershey took starring role in season finale of Mad Men.Continue reading...