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brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

sip on this

Starbucks is Killing It with Coffee, Mobile Payments and Overall Cool

Posted by Mark J. Miller on July 25, 2014 02:01 PM

While QSR brands across the board are wallowing in slow sales, Starbucks' third-quarter earnings tell a different story: the cafe reported $4.15 billion in revenue—an 11 percent increase from the same period last year. 

Crushing impending competition from Dunkin' Donuts and McDonald's, Starbucks only foresees further sales growth as it plans to raise prices on some of its drinks and packaged coffee in the US, CNBC notes. According to Time, “over the past five years, Starbucks’ same-store sales … accelerated and far outpaced those of Dunkin’ Brands, parent company of Dunkin’ Donuts.” In fact, Dunkin' and McDonald's may be doing more damage to each other than Starbucks.

But don't think that Starbucks has been taking the offensive lying down. The brand has been bolstering its food offerings thanks to its purchase of La Boulange bakery in 2012. That bakery’s products are currently in more than 1,000 Starbucks but are planned to be in 2,500 by summer’s end.Continue reading...

social marketing

But First, Let Me Take a Selfie: Brands Cash In on Social Snapshots

Posted by Sheila Shayon on May 27, 2014 11:22 AM

Selfies: we've all taken one. In fact, so many people are snapping and sharing self portraits that the term was named Word of the Year in 2013 by the Oxford English Dictionary. Elevated by the likes of Ellen DeGeneres, whose Oscars selfie is the most-retweeted post ever, brands are now finding ways to cash in on the shameless snaps. 

With over 55 percent of Millennials turning the camera on themselves, brands are seeing selfies as a great way to engage with consumers on social media and with new campaigns. Sephora, for instance, has encouraged users of its Beauty Board, a Pinterest-meets-Instagram social beauty site, to document their favorite looks with selfies and tag the images with product names.

Other brands taking advantage of the selfie craze include China's Huawei, which marketed its new Honor 3C smartphone as the "best phone for a selfie lover," and French Connection, which installed a photo booth in its Regent Street store in London for customers to snap selfie photos in the brand's clothes, which were then displayed in the store's windows.Continue reading...

brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM

TOP 5 STORIES

Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.

MORE BRAND NEWS:

adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...

sip on this

New Nespresso Machine Brews High Hopes for Nestle in US Single-Serve

Posted by Dale Buss on February 19, 2014 01:26 PM

Nestle believes it's finally got the hardware to mount a serious drive at becoming the same kind of major presence in the US single-cup coffee market that it is in Europe.

The new $299 VertuoLine from Nestle's Nespresso brand will produce American-style large cups of coffee as well as Nespresso's traditional espresso blends. Nestle hopes the 8-ounce offerings will better appeal to US tastes than its European-influenced emphasis on espresso, which has kept Nespresso from getting much of a foothold in the United States against Green Mountain's K-Cups.

Jean-Marc Duvoisin, CEO of Nestle Nespresso, described VertuoLine as a "game changer" that would revolutionize the most successful segment of the North American coffee market and change home brewing.Continue reading...

brand news

In the News: AOL, IBM, McDonald's and more

Posted by Dale Buss on February 7, 2014 09:28 AM

In the News

AOL chief faces internal criticism after citing costs for staffers' "distressed babies."

IBM mulls selling chip-manufacturing operations.

McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.

Aetna expects to lose money on Obamacare marketplaces.

Apple repurchases $14 billion in stock in two weeks.

Bank of America addresses credit offer to "Lisa Is A Slut McIntire."

Discovery Channel to debut late-night talk show. 

Dunkin' Donuts outlines four-prong growth plan.

Esurance gives away its $1.5 million Super Bowl savings to couple in California. 

Ferrari plans to stay in Italy.Continue reading...

social media watch

After One Year, Vine Stays On Short and Sweet Path to Success

Posted by Sheila Shayon on January 24, 2014 06:43 PM

In one year, video social hybrid Vine has amassed over 40 million users on its time-constricted app. As it turns out, six seconds is just enough time to deliver a marketing 1-2 punch for the many brands that have since flocked to the app for campaigns

"We knew from the start that the videos needed to be brief," said founder Colin Kroll, "for creative reasons, technical reasons, and attention reasons. Over two months, we tested variations of the size, from 10 seconds down to five seconds, and we went for six because it just feels right."

Finding an equally abbreviated partner in Twitter, Vine took off as a new means of communication on social media. A community of early Viner’s quickly surfaced sharing a new language of insider memes, jokes, non-sequiturs and quick cuts.Continue reading...

campaigns

Applebee's Offers Up Six Seconds of Fame for Fans in New TV Campaign

Posted by Sheila Shayon on January 17, 2014 10:27 AM

Applebee’s is giving Vine users a shot at their six seconds of fame in celebration of five years of its "Unbelievably Great Tasting & Under 550 Calories" menu.  

“Applebee’s has millions of fans in social media. If you’re one of them, you know we love to interact,” said Mike Archer, Applebee’s President.

The restaurant chain is asking fans to send their best "it's unbelievable" reactions to the special menu through Vine. The idea for the videos came after consumers tested the new menu items. “We didn’t tell them it was 550 calories until after, and their reactions were, ‘Oh my God, we can’t believe this,’ so we wanted to figure out how to capture that for the commercial,” said Jill McFarland, senior manager of digital and social media marketing at Applebee’s, according to Digiday.

Applebee’s chose Vine as the video-submission format because of its six-second limitation and because Vines are easily shareable on Twitter. Fans who aspire to seeing their “OMG” face on TV must record and post their reaction on Vine, then share it on Twitter via hashtag #BeeFamous.Continue reading...

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