in the spotlight
Posted by Shirley Brady on October 31, 2012 12:38 PM
While your humbled (by Sandy) editor's NYC apartment is still without power, I've made it to a power outlet and Wi-Fi and finally catching up with some of the impact of the storm on the U.S. and Canada, with 107 people dead and an estimated $20 billion in damages and $30 billion in lost business:
truth in advertising
Posted by Sheila Shayon on October 1, 2012 06:48 PM
The Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims, commonly referred to as the “green” guides, were first published in 1992 to help marketers and advertisers avoid deceptive and far-reaching eco claims without proof or qualification. The final revisions were released Monday with a press conference outlining the changes.
“The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and for producers who want to sell them,” stated FTC Chairman Jon Leibowitz. “But this win-win can only occur if marketers’ claims are truthful and substantiated. The FTC’s changes to the Green Guides will level the playing field for honest business people and it is one reason why we had such broad support.”Continue reading...
Posted by Sheila Shayon on October 1, 2012 04:46 PM
Facebook COO Sheryl Sandberg is busy pitching Wall Street and Madison Avenue on FB advertising, calling it "incredibly effective" in her first post-IPO interviews. She's not the only Facebook exec defending the efficacy of ad campaigns using the social graph, even as the FTC raises privacy concerns about FB's new partnership with Datalogix for ad metrics, and social ad skeptic GM challenged the site's analytics.
With its stock down 43% since its May IPO, new initiatives to increase revenue including mobile ads and now the Datalogix union are attempts by the social behemoth to wean marketers off clicks, which is the key metric pitched by Google. Instead, Facebook is focusing not on the click-through rate (CTR) but on the number of times a user sees an ad (and whether the campaign has reached its target audience) as more effective metrics to track in marketing.
Indeed, Facebook reports that fewer than 1% of in-store sales tied to brand campaigns come from people who clicked on an ad.Continue reading...
in the spotlight
Posted by Mark J. Miller on September 28, 2012 10:55 AM
Americans purchased 636.5 billion cigarettes way back in 1981. A good chunk of them were likely sucked in by the slew of air-traffic controllers that President Reagan fired. Or maybe it was all the people coming out of the year’s fifth most-popular film, “Cheech and Chong’s Nice Dreams.” Or those taking a break after getting down to Kool & the Gang’s “Celebration.”
It’s hard to know just where all those cigarettes were going, but that year found Americans purchasing more of the so-called cancer sticks than any other. Since then, of course, there has been a long battle to help people ditch tobacco products in the hopes of bringing down the numbers of death from cancer.
It appears that the anti-tobacco movement is working, just as the FDA is ready to ramp up a massive new five-year, anti-smoking campaign in the U.S. According to a new report from the Federal Trade Commission, cigarette purchases in America fell to an all-time low of 281.6 billion in 2010.Continue reading...
Posted by Shirley Brady on July 2, 2012 06:11 PM
Twitter releases Google-inspired transparency report, showing US in the lead for user data requests, as site loses NYC legal battle over privacy of user data.
Microsoft writes off $6.2 billion spent on aQuantive, "slows" Internet hopes.
AMC Networks stock rises on AT&T settlement.
Anderson Cooper, CNN's biggest star (finally, bullied?), comes out of the closet.
Apple loses bid to block HTC smartphones from the U.S.
Barclays scandal that cost chairman his title may spread as CEO remains "defiant."
Best Buy considers in-store competitor price-streaming.Continue reading...
sip on this
Posted by Dale Buss on June 7, 2012 11:55 AM
The last major food that promised to cut weight by inhibiting digestion of fat after ingesting it was potato chips that contained Olestra. And we know what happened with that.
Now, Japan's Kirin Holdings is selling a beverage called Kirin Mets Cola that claims to reduce fat absorption by the body if it's consumed with a meal. Launched in Japan in April in 480ml bottles, Mets Cola became the first cola to receive clearance under Japan's strict new food-regulatory regime, according to BeverageDaily.com.
While it has nothing to do with the New York Mets or baseball, it certainly has a pitch as a "fat busting health drink" for men. No surprise, the cola drink is a runaway hit in Japan.Continue reading...
truth in advertising
Posted by Dale Buss on May 24, 2012 12:04 PM
POM Wonderful isn't done fighting the Federal Trade Commission, even in the wake of Monday's smackdown by an FTC administrative-law judge that puts the squeeze on POM's advertising and marketing efforts with regard to health claims. Not by a long shot.
In an extraordinary thumb in the eye of the federal regulatory agency, POM Wonderful greeted online readers of the New York Times and other media websites this morning with a defiant volley of opposition to what the judge handed down.
"FTC v. POM. You be the judge" is the rallying cry for in the brand's FTC response campaign. Clicking on the ad takes readers to a new website, pomtruth.com, which selects quotes from the judge's decision that, taken out of context, appear to favor POM's argument, such as, "Pomegranate juice is a natural fruit product with health promoting characteristics. The safety of pomegranate juice is not in doubt."
Go further and you hit a page headlined: "Out of 600 print and outdoor ads, the judge found less than 2% misleading*. Here are some of the other 98%. ... *And we're fighting for those other 2%."Continue reading...
brands under fire
Posted by Abe Sauer on May 22, 2012 02:56 PM
Moskatoloko! A word of advice to Four Loko-maker Phusion Projects: if you're trying to go upmarket with a new "drinks like muscat wine" beverage brand, don't use the term "malt-based" in the press release. Yes, it seems the maker of the infamous "blackout in a can" Four Loko brand (also a "premium flavored malt beverage") is hoping to turn over a new leaf with its new product, Moskato Life.Continue reading...