2014 Brandcameo Product Placement Awards

campaigns

California's Almond Board Adds Heart to TV Pitch

Posted by Dale Buss on December 19, 2011 01:04 PM

Since the U.S. government declared many types of nuts "heart healthy" several years ago, no nut brands have done a better job than almonds of exploiting that health claim and newly endearing themselves to American consumers.

Both Blue Diamond and Diamond Growers' Emerald Nut brands have greatly expanded their CPG product lines, distribution and marketing to help make this happen, and the California Almond Board is blazing some trails for commodity-based growers' groups.

"All nuts are great for you, and each has individual benefits, but the almond business has done an extremely good job of building awareness, of getting the word out," Jeff Ngo, director of marketing for Diamond Foods, told brandchannel. Diamond owns Emerald, which develops and markets products based on a number of different nuts.Continue reading...

social media watch

Facebook Appeases FTC Ahead of $100 Billion IPO Gambit

Posted by Sheila Shayon on November 29, 2011 05:37 PM

It’s only fitting that the world’s dominant social network will reportedly go public in the second quarter of 2012 in what could be the largest IPO by any technology or Internet company in history. Facebook hopes to raise $10 billion through a limited IPO that would value the company at an astounding $100 billion.

Of the thirteen IPOs completed at a value higher than $10 billion, three are U.S. companies according to Dealogic: Visa at $19.7 billion in 2008; General Motors at $18.1 billion in 2010; and AT&T Wireless Services Inc. at $10.6 billion in 2000. The largest U.S. Internet IPO to date was the $1.9 billion offering of Google shares in 2004, which valued Google at $23 billion.

Facebook will cross the 500-shareholder limit within the next month, triggering SEC requirement to publically disclose financial information by April. While 2011 saw promising debuts of online brands like Groupon and Pandora, maintaining those leads has underwhelmed expectations.Continue reading...

brand news

In the News: Occupy Wall Street, Credit Suisse, Olympus & more

Posted by Dale Buss on November 8, 2011 08:55 AM

In the News

Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.

American and Alaska airlines complete world's first commercial biofuel flights.

American Express lures digital commerce startups with $100M funds.

Australia passes carbon tax.

Best Buy refocuses global expansion plans in new strategy.

Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...

digital marketing

PepsiCo Refutes Consumer Watchdogs' Deceptive Marketing Complaint

Posted by Sheila Shayon on October 20, 2011 01:13 PM

PepsiCo and its Frito-Lay subsidiary are on notice for “engaging in deceptive and unfair digital marketing practices in violation of Section 5 of the FTC Act” for online marketing campaigns that may seem tame compared to the new Take This Lollipop Facebook-stalking campaign.

The complaint — filed by the Center for Digital Democracy (CDD), Consumer Action, Consumer Watchdog and The Praxis Project — focuses on Frito-Lay's no longer active digital campaigns for Doritos under the "Snack Strong Presents" branded entertainment banner.

Specifically cited in the complaint to the FTC: the online game Hotel 626 (which launched in 2008) and sequel Asylum 626 (launched in 2009), plus the Doritos Late Night concert series which last year released a Rihanna tie-in. According to the complaint, these efforts and related digital marketing are claimed to “target teens through a variety of stealth interactive marketing and data collection techniques involving social media, immersive multi-media content, mobile phones, and gaming platforms.”Continue reading...

privacy alert

FTC Chairman Calls Out Online Tracking "Cyberazzi"

Posted by Sheila Shayon on October 13, 2011 11:22 AM

Federal Trade Commission Chairman Jon Leibowitz’s keynote at the National Press Club in Washington, D.C., this week pitched his agency’s "privacy by design" approach to online information sharing. Leibowitz frequently used the term "cyberazzi" for online intrusions consumers need more control over.  

"A host of invisible cyberazzi — cookies and other data catchers — follow us as we browse, reporting our every stop and action to marketing firms that, in turn, collect an astonishingly complete profile of our online behavior. Whenever we click, so do they," said Liebowitz. "Cyberazzi need to stay away from our kids, at least without parental consent."

He clarified that his remarks referred to “surreptitiously placed software” that turns information into a commodity beyond user’s control – and not a reference to online marketing.Continue reading...

brand news

In the News: iCloud Opens, Sony Hacked, Zynga Looks Beyond Facebook

Posted by Dale Buss on October 12, 2011 09:00 AM

In the News

AMC kills Bing product placement deal for Walking Dead.

Apple's iCloud service goes live in first major product launch since Steve Jobs died.

BlackBerry outage response not RIM's finest moment, says BBC.

British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.

Cadillac unveils 'Cue,' its connected car system.

Chrysler strikes tentative deal with the UAW.

Diddy makes a landmark donation to the Boys & Girls Club of Harlem.

eBay looks to deepen its relationship with Facebook.

Google sees 60% drop in Google+ usage.Continue reading...

brand targets

Four Loko Launches Brand Campaign It Rejected Last Year

Posted by Abe Sauer on October 10, 2011 05:10 PM

"No pants day; batting, owling and planking; people thinking they are vampires and zombies; the world's gone crazy ... No! The world's gone Four Loko!"

So begins the press release for Phusion Products' new Four Loko beverage campaign, the brand's latest in an ongoing effort to clean up its image by mocking its image in the media.

In a true bit of irony, the brand is now doing almost exactly what it told us a year ago it "made a conscious effort to reject."Continue reading...

truth in advertising

Toning Shoe Claims Kicked in the Butt by Reebok's FTC Settlement

Posted by Mark J. Miller on September 29, 2011 03:09 PM

Want shoes that create extra muscle in your feet? Well, you’ll have to look somewhere else other than Reebok.

The athletic shoemaker “has agreed to pay $25 million to settle charges that it made unsupported claims that its ‘toning shoes’ provide extra muscle strength, the U.S. Federal Trade Commission said,” according to Reuters, citing the FTC announcement.

Reebok, a division of Adidas, had advertised that its EasyTone and RunTone shoes "strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes," Reuters reports. Just by walking around in a pair of these unstable shoes, one ad purported, you could tone your buttocks up to 28 percent more than regular sneakers. And that did not sit well with the FTC, which slapped the Adidas-owned brand with a formal complaint.

"The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science," stated David Vladeck, head of the FTC's Consumer Protection Bureau.Continue reading...

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