Posted by Abe Sauer on October 10, 2011 05:10 PM
"No pants day; batting, owling and planking; people thinking they are vampires and zombies; the world's gone crazy ... No! The world's gone Four Loko!"
So begins the press release for Phusion Products' new Four Loko beverage campaign, the brand's latest in an ongoing effort to clean up its image by mocking its image in the media.
In a true bit of irony, the brand is now doing almost exactly what it told us a year ago it "made a conscious effort to reject."Continue reading...
truth in advertising
Posted by Mark J. Miller on September 29, 2011 03:09 PM
Want shoes that create extra muscle in your feet? Well, you’ll have to look somewhere else other than Reebok.
The athletic shoemaker “has agreed to pay $25 million to settle charges that it made unsupported claims that its ‘toning shoes’ provide extra muscle strength, the U.S. Federal Trade Commission said,” according to Reuters, citing the FTC announcement.
Reebok, a division of Adidas, had advertised that its EasyTone and RunTone shoes "strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes," Reuters reports. Just by walking around in a pair of these unstable shoes, one ad purported, you could tone your buttocks up to 28 percent more than regular sneakers. And that did not sit well with the FTC, which slapped the Adidas-owned brand with a formal complaint.
"The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science," stated David Vladeck, head of the FTC's Consumer Protection Bureau.Continue reading...
social media watch
Posted by Sheila Shayon on August 11, 2011 03:00 PM
Rod Brooks, President of the Word of Mouth Marketing Association (WOMMA) and VP & CMO, PEMCO Mutual Insurance Company, recently discussed the changing landscape of social media.
Now, WOMMA is weighing in with the Federal Trade Commission (FTC) on potential modifications to Dot Com Disclosures: Information About Online Advertising, the guidelines on how federal advertising law applies to digital advertising and sales, and how transparent brands, bloggers and social media users can and should be in their public interactions.Continue reading...
chew on this
Posted by Mark J. Miller on July 29, 2011 02:00 PM
Obesity is one of the dirtiest words you can say in Washington, D.C., these days. America is overstuffed with a massive collection of overly large individuals and that number continues to grow, particularly in children. So the federal government has been attacking the issue on a number of levels.
From First Lady Michelle Obama’s White House garden, restaurant and retail-lobbying efforts and Let's Move! initiative to the new daily-nutrition-recommendation plate (above) from the USDA, the folks in the federal government are doing what they can to help Americans know their chard from their Cheetos. Not everyone inside the Beltway agrees on how to take in the Beltway a few notches, however.Continue reading...
Posted by Shirley Brady on July 25, 2011 06:00 PM
AOL shuffles execs.
BSkyB may lose UK "stranglehold" on Hollywood releases.
Dunkin' Donuts parent IPO could exceed $400M.
Express sets Guinness World record with Times Square fashion show.
Facebook iPad app appears in the wild, disappears.
Google gives Gmail a new logo and homepage.
Hyatt apologizes for turning up heat on protesters.
LinkedIn launches "Apply With LinkedIn" button.Continue reading...
Posted by Abe Sauer on July 12, 2011 11:30 AM
Forbes blogger Jeff Bercovici gives Newsweek both barrels in a piece with the headline "Did Sarah Palin Use Newsweek for Product Placement?"
The accusation is that Palin not only pulled one over on Newsweek by sporting a hoodie with an "Edge Fitness" logo on the magazine's current cover story, but that she also may have broken Federal Trade Commission guidelines on endorsements and testimonials.
Turns out she might be OK, but two other conservatives may be in trouble.Continue reading...
chew on this
Posted by Dale Buss on July 11, 2011 12:30 PM
On the day that the Obama administration had to ruefully acknowledge that the unemployment rate is rising again – to 9.2% in June – the US Association of National Advertisers tried a clever tactic that attempted to leverage renewed fears about joblessness to advance what probably ranks as the ANA’s No. 1 public-policy concern these days.
The ANA produced a study purporting to show that a cross-agency federal proposal to curtail marketing of certain products to kids could translate to the loss of at least 74,000 American jobs in the retailing, marketing and manufacturing of foods and beverages that the government believes contribute to childhood obesity.Continue reading...
can't buy me love
Posted by Shirley Brady on June 30, 2011 05:45 PM
Nivea is not only getting older — the European skincare (it prefers "body care") brand turns 100 this year — but a little wiser.
The US Federal Trade Commission this week ruled that Nivea must pull its ads for its My Silhouette! cream, which claims using the cream leads to weight loss via the active ingredient: "Bio-slim Complex."
The advertising watchdog, which has been on the warpath against brands making diet claims in their marketing, also ordered Nivea's parent company, Beiersdorf, to pay a stiff $900,000 fine.Continue reading...