Posted by Barry Silverstein on September 7, 2010 12:30 PM
Procter & Gamble, arguably the world's most adept branding organization, is simply not content with the status quo.
As we've reported, P&G has lofty ambitions to grow its business internationally, beyond its traditionally strong roots in the U.S.and Europe. In fact, P&G is eying developing countries such as Brazil and China for future sales revenue.
Add brand acquisitions to P&G's wish list. "I'd love to buy more global brands," P&G CEO Bob McDonald tells Bloomberg. "The climate for acquisitions is good, the climate for mergers is good," McDonald said.Continue reading...
mom's the word
Posted by Barry Silverstein on September 3, 2010 01:30 PM
If brand marketers have learned anything in the last decade, it's to not make assumptions about where to reach a target audience. Too many times, those assumptions prove to be misguided — and that means a brand may be missing out on media strategy that could grow market share.
Proctor & Gamble learned that lesson with the NFL. It's logical to assume professional football is watched by men, and therefore it makes little sense to advertise a brand targeted to women during televised games, right?
Wrong. Turns out that, for the 2009 season, one-third of the viewing audience for a typical NFL game were women, according to Nielsen. About 42 million women watched Super Bowl XLIV last February. Those are significant numbers by any measure, reason enough why Procter & Gamble has managed to get its Febreze air freshener brand selected as "Official Air Freshener of the NFL," and why the company is advertising the product during NFL games this year.Continue reading...
Posted by Dale Buss on September 3, 2010 10:30 AM
* The oil industry is on edge after a second accident in the Gulf of Mexico, although an apparently minor one. Meanwhile, BP says it has spent about $8 billion so far in response to its own much worse Gulf disaster.
* Amazon and Apple are in the midst of an epic brand battle, being fought on the TV front.
* Andean Resources, a major prospective gold company in Australia, has become the subject of bidding by two Canadian concerns.
* Chiquita is among food brands on the cutting edge of a new social-media trend: allowing consumers to help design special product labels.
* Febreze marketing campaign with the National Football League shows that Proctor & Gamble understands that women are football fans too.
* General Motors needs to focus on finding U.S.-based investors for its IPO, the federal government believes.
* Mercedes-Benz launches MBrace 2.0, a new version of its onboard infotainment system.Continue reading...