Posted by Dale Buss on February 6, 2012 05:08 PM
As the world's biggest stage for marketers, we'd have to give Super Bowl XLVI, generously, a B-minus. While the game was compellingly competitive right until the last play, and Madonna acquitted herself pretty well for a 53-year-old halftime-show attraction, America's brand marketers barely held up their end of the extravaganza.
For one thing, there was no genuine stand-up-and-cheer advertising moment during NBC's telecast as there was last year, in Chrysler's spot featuring Eminem and its new Chrysler 200 "Imported from Detroit," although Clint Eastwood was a worthy successor.
In fact, stand-out moments in the ads were almost non-existent; the humor that carried most of the ads didn't come close to an outbreak of hilarity; and a few spots manifested jump-the-shark syndrome, such as an NBC promo that cameoed Betty White.Continue reading...
Posted by Dale Buss on January 25, 2012 04:03 PM
Oh, how the worm turns in the global automotive business.
A savior for battered Chrysler just three years ago, now it is Fiat and its European operations that need some salvaging because of the immense fiscal stress being placed on Italy by its own economic troubles and those of the eurozone. And so with Chrysler a long way down the path to full recovery in the U.S. market, Fiat is turning to that brand's revival from the darkest days of the U.S. Great Recession for some help in keeping the wolves of gloom from the doors of Italy.
The most interesting result of this turnabout so far is the brand's new 90-second video for its new Panda minicar that taps into what Reuters calls the "austerity zeigeist."Continue reading...
Posted by Dale Buss on January 25, 2012 09:01 AM
Apple's blockbuster quarter puts iPhone ahead of Google smartphones in the U.S.
Brinker International expands value strategy at Chili's.
Christian Louboutin makes the IP case for its red-soled shoes.
Davos kicks off with worries about eurozone crisis.
Del Frisco's Restaurant plans IPO.
Fiat launches ad for new Panda into Italian austerity zeitgeist.Continue reading...
Posted by Dale Buss on January 19, 2012 03:58 PM
Small cars are facing big problems these days.
Mini this week announced a global recall that impacts 89,000 of its cars in the United States, including its Mini Cooper line, and 235,000 worldwide because of faulty water pumps that can malfunction and have caused some engine-compartment fires. Mini parent BMW is trying to reassure consumers that the move is preventative. Indeed, Mini's documented problem — five of the fires reportedly destroyed cars actually being used by their owners — far eclipses the fire problem in the Chevrolet Volt that has so weighed down that brand lately.
Beyond that speed bump, Mini these days is achieving exactly what the BMW-owned brand has wanted to achieve in the American market: reigning as the undisputed champion of the tiny-car segment, holding off the likes of Smart, Scion and even Fiat.Continue reading...
Posted by Dale Buss on January 17, 2012 08:50 AM
Adidas taps Katy Perry for new campaign.
AFL-CIO launches image campaign.
Airbus posts record sales.
American Airlines stops flying to India, sacks 150 workers.
AOL leads companies testing crowdsourcing.
Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.
BASF halts its genetically modified products in Europe, including its Amflora potato.
Beats Electronics breaks up with Monster.
Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.
BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.
BMW recalls 89,000 Mini vehicles.
Burberry quarterly profits jump 22%.
Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.
M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...
Posted by Dale Buss on January 16, 2012 09:01 AM
Adobe integrates social ad startup Efficient Frontier.
American Airlines partners with GayCities for promo.
Bank of America image officer lays out her turnaround strategy.
Carnival questions captain after cruise shipwreck off Italy kills six people.
DirecTV dispute blocks NFL games.
Facebook IPO appears to be set for May.
Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...
Posted by Dale Buss on January 13, 2012 11:04 AM
If there is one thing that has characterized the renaissance of Chrysler over the last three years, it is an insistence by the company's leadership to ignore the doubters and forge ahead, following their vision.
That's why Fiat accepted the carcass of Chrysler from the U.S. government three years ago in the first place, why CEO Sergio Marchionne figured he could cobble together a competitive global automotive company from the two, and why he and his lieutenants make interesting — and sometimes daring — product and marketing bets in America.
Sometimes they work out uproariously, like the Chrysler 200 and the Eminem "Imported from Detroit" commercial that debuted during last year's Super Bowl. Other times they have worked out poorly, such as the 2011 debut of the Fiat 500 in the U.S. market, which led to criticism for the Jennifer Lopez music-video-style commercial for the car, and the subsequent ouster of former Fiat U.S. brand chief Laura Soave.
Chrysler and Fiat's CMO, Olivier Francois, says he has learned from these mistakes.Continue reading...
Posted by Dale Buss on January 11, 2012 09:01 AM
A&P prepares to emerge from bankruptcy.
ABC plans to screen new TV show in theaters.
Amazon backs Hollywood film-streaming format.
Apple's Tim Cook is America's highest-paid CEO.
Daimler still trying to fix Smart brand.
Fiat will begin to emphasize product marketing over brand in U.S.
Ford cites Thai flood impact on bottom line, while U.S. car-buyers are lukewarm to hybrids.
Fox Sports settles legal dispute with Los Angeles Dodgers.
Friendly Ice Cream exits Chapter 11.Continue reading...