Posted by Dale Buss on August 1, 2011 05:00 PM
1957 may be most closely identified with the '57 Chevy, but Chrysler marketers are going back to that year to promote the new Fiat 500 in America.
They're treading carefully, having been questioned for emphasizing a repositioning of the Chrysler brand, via the “Imported from Detroit” campaign that kicked off at this year's Super Bowl, over touting their first new model in a long while, the Chrysler 200. While they won’t say it, one reason is that the car is basically a re-skinned Chrysler Sebring and wasn’t all that boast-worthy, compared with much of the competition these days.
For the Fiat brand as it re-enters the United States in a big way, the story is different. By all accounts, the new Fiat 500 is a high-quality sparkplug, popular in Europe, and it should get a strong reception once it’s widely available in the United States at a time of stubbornly high gasoline prices. Nevertheless, Fiat is emphasizing brand over its 500 subcompact so far. The reasons, this time, are different.Continue reading...
Posted by Dale Buss on July 29, 2011 09:00 AM
All Nippon Airways defers deliveries of some 787s from Boeing and projects profit drop in wake of Japan disaster.
Bank of the West breaks brand ad.
BSkyB board votes to retain James Murdoch as chairman as the company plans a share buyback and a higher dividend and new phone-hacking allegations emerge and UK's top media regulator resigns.
Current TV names new CEO from “old” ranks.
Epocrates “free” ad-supported app lures doctors.
Fiat consolidates management of Chrysler with new global org chart.Continue reading...
Posted by Dale Buss on July 28, 2011 09:00 AM
Airbnb image takes a hit with customer horror story.
Amazon helps consumers shift from a physical to a digital future.
BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.
Boeing slows 787 deliveries.
CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.
Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...
Posted by Dale Buss on July 22, 2011 01:00 PM
These are some heady times for Fiat. The company just closed its account with the U.S. government this week by purchasing the final remnants of Chrysler. The Fiat 500 recently was named Coolest New Car Under $18,000 by Kelley Blue Book’s kbb.com. The 2012 500 coupe is garnering raves from U.S. reviewers who call it things like “spunky” and “beautiful.”
And American consumers are beginning to get their first full taste of the Fiat brand in decades as the new 500 gets rolled out through hand-picked Chrysler dealers who will be selling Fiat models in America as the brand's new marketing campaign takes hold.Continue reading...
Posted by Shirley Brady on July 21, 2011 06:00 PM
Apple exceeds one million Lion downloads on first day.
Borders liquidation plan approved by judge, while 11th hour Books-A-Million offer may save up to 30 stores, as employees start Google+ group.
California Milk Processor Board pulls controversial PMS campaign.
Etsy founder steps aside for new CEO.
Facebook Comments add videos, photos and website previews.
Fiat buys up US government stake in Chrysler.
Ford and Chevrolet will enhance NYC taxi fleet.Continue reading...
Posted by Dale Buss on July 15, 2011 09:00 AM
News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.
Amazon tablet is coming in October.
Borders’ fate hangs in the balance as liquidation looms.
BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.
Campbell addresses criticism for adding salt to 'healthy' soup line.
Clorox draws bid from Carl Icahn.Continue reading...
Posted by Dale Buss on July 14, 2011 09:00 AM
Amazon aims to re-write tax policy for the internet era.
American Electric Power scraps plan for carbon capture at plant.
Australia carbon tax finds resistance.
Boeing clears tests of 787 Dreamliner with All Nippon Airways and meets with AMR to Airbus.
Borders on brink of liquidation.
Carrefour experiences weakening in profit.
Chrysler and Fiat merge management structure.Continue reading...
Posted by Shirley Brady on June 23, 2011 09:00 AM
Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.
Bacardi and Live Entertainment partner for social promotion.
Best Buy launches Music Cloud service.
BP faces fresh fingerpointing by Transocean.
China plans a cloud computing zone.
Clearasil reaches out to teens via Facebook and Lollapalooza.
CSN Stores rebrands as Wayfair.com.Continue reading...