Posted by Dale Buss on April 24, 2012 01:51 PM
There's nothing like robust sales and some good, old-fashioned TV commercials to bolster a brand's perception with the public. That's exactly what's been happening lately with Chrysler, according to YouGov's Brand Index.
Some worried that Chrysler would have a difficult time finding the right positioning after its 2011 Super Bowl-originated "Imported from Detroit" theme ran its course, especially without a reprise by Clint Eastwood of his role in the company's halftime commercial during the 2012 Super Bowl.
But judging by the feedback to YouGov, it appears as if Chrysler might have waited too long to move past Eminem, Dirty Harry, gritty images of downtrodden Detroit, and its vehicles in the midst of it all.
Turns out that Chrysler's new fleet of four TV spots — each of which bolsters an important bit of positioning for one of its four brands — have been all but magical in lifting the perception of the individual auto brands and Chrysler as a whole among those who've seen them.Continue reading...
Posted by Mark J. Miller on April 24, 2012 12:01 PM
James Bond has driven one, Dustin Hoffman raced around in one until it ran out of gas in The Graduate, and now you may be lucky enough to get behind the wheel of one. Alfa Romeo is on its way back, baby.
That Maserati-made speedster made brief appearances in the U.S. back in 1995 and 2008, but TopSpeed.com reports that it looks like it may be making a stronger return to American roadways soon, thanks to a U.S. Trademark and Patent Office decision officially giving the trademark for Alfa Romeo 4C (above) to Fiat.Continue reading...
Posted by Dale Buss on April 2, 2012 01:01 PM
Chrysler brand is getting all the buzz. Fiat is receiving credit for a bit of a comeback after its unimpressive re-launch in the U.S. market last year. And Dodge will benefit from the new Dodge Dart later this year.
So what is the Jeep brand doing for Chrysler Group these days?
Bringing home the bacon, and the Facebook fans (2 million and counting, thanks to such outreach as the recent contest that led to the Altitude model name). And serving as the leading ambassador for the Fiat-owned company as CEO Sergio Marchionne pursues his strategy of exporting U.S.-made vehicles around the world — and establishing some new manufacturing posts for the company abroad as well.Continue reading...
Posted by Dale Buss on March 21, 2012 09:04 AM
Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
Posted by Dale Buss on March 9, 2012 03:01 PM
One model that caught our eye out of the Geneva Motor Show this week: Fiat is selling a limited-edition 500 model, decked out in American colors and icons. It's made in Italy, for Italians (and presumably anyone else) who might want to celebrate the fact that the Italian automaker is now selling Italian-made 500s ... in America.
And that's not all that is interesting and potentially mind-bending about the Fiat 500 America. There's also the fact that it is being sold on TwitBid, a Twitter-based auction site, to the highest bidder.Continue reading...
Posted by Shirley Brady on March 2, 2012 03:59 PM
Sheen's Increasing Luster: Fiat USA isn't the only brand to tap Charlie Sheen for its new TV commercials. DirecTV has hired the embattled actor to star in its latest "Get rid of cable ... or you'll regret it" series of commercials, which made a splash when they debuted on Jan. 2nd during the Tournament of Roses telecast.
DirecTV's Pitch: "The spot shows what happens when your frustration with cable causes you to make unwise decisions that could lead to reenacting scenes from Platoon with Charlie in your living room."
Why Sheen?: As The Hollywood Reporter notes, "The spots are a part of Sheen's meta comeback, which has largely consisted of projects that wink — or wholeheartedly embrace — his checkered past." Sheen is slated to return to TV in June, when he will star in an FX series based on the Adam Sandler-Jack Nicholson film Anger Management, in which he'll play "an unconventional anger therapist."
Below, watch another new spot in the "Get rid of cable" campaign, which riffs on Sheen's favorite word: Winning.Continue reading...
Posted by Shirley Brady on March 1, 2012 06:15 PM
Jennifer Lopez is no longer the face of Fiat in the U.S. — but Charlie Sheen is, at least in the new 60-second commercial for the Fiat 500 Abarth.
In the commercial, called "House Arrest," Sheen appears with Catrinel Menghia, the Romanian model from "Seduction," the first Abarth spot (now blocked in the U.S. on YouTube but you can watch another version below) that aired during the Super Bowl. More details on Sheen's involvement in the press release from Chrysler.Continue reading...
Posted by Dale Buss on February 29, 2012 04:34 PM
Count the global automotive industry as another huge entity now shifting mightily in response to the deep economic woes of Europe. That's one main reason General Motors and PSA Peugeot Citroën today announced a partnership that will give GM a 7% stake in the French auto maker while it helps the two companies to cut costs by a targeted total of $2 billion over five years.
The tough European market also is why Fiat CEO Sergio Marchionne now is talking a lot about finding yet another partner for the Italian automaker even after Fiat snatched up the carcass of Chrysler a few years ago. "We're on the move," Marchionne said. "We can be an active partner everywhere around the world."
The GM-Peugeot deal will involve sharing of vehicles' mechanical "platforms" and components and creation of a purchasing joint venture but won't affect their brands per se.Continue reading...