Posted by Mark J. Miller on March 18, 2013 02:43 PM
It's no secret that the print news industry is suffering, but according to Pew's 2013 State of the Media study, consumers think that's no excuse for poor news quality.
While the industry continues to throw its hands in the air, baffled by the onslaught of digital, consumers are getting more savvy—and critical—of coverage, which, according to Pew, is contributing to the dwindling number of readers. 31 percent of the 2,000 consumers surveyed said they stopped consuming news from a particular outlet because the coverage no longer satisfied their news needs, according to the study.Continue reading...
Posted by Dale Buss on March 7, 2013 09:18 AM
Facebook plans to announce facelift of its News Feed.
Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today.
Time Warner to spin off Time Inc. as CEO Laura Lang exits.
Adidas posts weaker earnings on Reebok.
Baskin-Robbins plans to triple franchise size in Australia with new partnership.
Birds Eye commended for healthy eating campaign.
Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.
Costco backs minimum-wage increase.
Cracker Barrel adds lower-calorie items.
Dell sees buyout deal threatened by activist investor Carl Icahn.
DirecTV bemoans rising program costs.
Google expands Street View in Europe.
Jamba Juice looks to fresh juice to boost sales.
Lego eyes tie-up with "The Simpsons" on Fox.
Moe's Southwest Grill readies first national ad campaign. Continue reading...
Posted by Mark J. Miller on March 6, 2013 05:02 PM
In 1987, the first full year that Fox was on the air, the News Corp.-owned broadcast TV channel offered around $1.3 billion to the NFL to take over “Monday Night Football” from ABC. While the NFL didn’t want to sign on with a network that hadn’t established itself yet, the precedent had been set that Fox was unafraid to make bold moves on the sports programming front.
Since then, Fox has made deals to broadcast the NFL, NHL, MLB, NASCAR, UFC, the World Cup and several NCAA divisions. It also has launched 22 regional sports networks. Now News Corp. is doubling down and has announced the U.S. launch of a new 24-hour all-sports network that will go live in August and compete against the likes of ESPN and NBC Sports’ new channel.
“We are not trying to beat ESPN,” News Corp. COO Chase Carey told investors in Florida, according to Variety. “Sports is a big, huge arena. We’ve proven we can do some interesting and exciting things. We can enlarge the category and bring a new dimension to it. The key to success for us is to build an attractive business that resonates with consumers.”Continue reading...
Posted by Dale Buss on March 6, 2013 08:56 AM
Taco Bell makes new Cool Ranch Doritos Locos Tacos available a day early.
Fox reveals details of new planned national sports network to compete with ESPN.
Best Buy ends work-at-home program for corporate employees as Yahoo! policy continues to be debated.
Alfa Romeo says its performance numbers make 4C an ideal car for U.S. market.
Doritos launches first global campaign.
Fiat chief Sergio Marchionne presses full merger with Chrysler.
Groupon CFO says company's business model will stay.
JCPenney board's patience said to be wearing thin with CEO Ron Johnson, as Martha Stewart dished from the witness stand and rehashes her testimony on NBC's Today Show.Continue reading...
Posted by Shirley Brady on February 24, 2013 11:06 AM
NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.
Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.
Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.
Coca-Cola forms major co-branding partnership in the Middle East.
Donald Trump tells the Financial Times his brand is worth $8 billion.
Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...
Posted by Dale Buss on February 22, 2013 06:33 PM
Little do the stars know, by the time it comes to Oscars night, the most important performances are on the little screen, not the big one.
During the "Super Bowl of the entertainment industry" on Sunday evening, the ABC telecast of the Oscars, Hyundai and a handful of other advertisers will be leveraging the big stage in big ways for their brands. The prospect of the largest TV audience for the Academy Awards in several years would make achieving their goals easier.
Hyundai, for instance, will be running seven commercials during the telecast—the most of any advertiser—and it has the sole automotive rights to the automotive ad category during the show. Keeping with the show biz theme, it's fitting that Hyundai's voiceover talent is, once again, its longstanding brand voice: Academy Award-winner Jeff Bridges. At a time when Hyundai continues to dimensionalize the brand along both luxury and performance lines, the Oscars are at least as important a forum for the carmaker as for any actor or director.
"We're bullish on the chances for ratings this year, with the combination of films that were critically acclaimed and that also did big box office," Steve Shannon, CMO for Hyundai of America, told brandchannel. "We just like the feel of the Oscars."Continue reading...
Posted by Mark J. Miller on February 15, 2013 12:56 PM
Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...
Posted by Dale Buss on February 6, 2013 09:06 AM
Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.
Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.
U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.
Apple loses right to iPhone brand in Brazil.
Arby's launches "fan of the week" promo via Facebook.
Lance Armstrong reportedly under investigation for obstruction and other serious crimes.
BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...