brand news
Posted by Dale Buss on May 17, 2012 09:02 AM

Dish Network runs into resistance for placing its ad about its ad-skipping DVR.
Pinterest valued at $1.5 billion.
Unilever tests interactive TV concept with NBCU.
Angry Birds footwear? Check.
Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.
Boyd Gaming to buy Peninsula Gaming.
Bristol-Myers Squibb set to lose patent protection for Plavix.
Buca di Beppo has aggressive growth in sight, new CEO says.
CNN hits 15-year low with prime-time ratings.
Comcast's NBC Sports Network will break cable record for Olympics coverage.
Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...
More about: Brand News, American Idol, Angry Birds, Apple, Boyd Gaming, Bristol-Myers Squibb, Buca di Beppo, CBS, CNN, Comcast, Dish Network, Evolution Fresh, Facebook, Ford, Fox, GE, GM, Havana Club, Jennifer Lopez, JPMorgan Chase, John Deere, NBC Sports Network, NBCUniversal, New York Times, Peninsula Gaming, Pinterest, Plavix, Prius, Sam's Club, Skechers, Starbucks, Toyota, Unilever, Walmart, 3M
brand news
Posted by Dale Buss on May 16, 2012 08:55 AM

GM exits advertising on Facebook, raising questions about FB's revenue projections as site boosts number of shares available ahead of Friday IPO.
Samsung loses $10 billion market value on Apple chip loss.
Intel launches employee-curated digital magazine.
American Airlines sees unions reject contract offer.
Amylin attracts interest from pharma rivals.
Apple moves toward larger iPhone screens.
BBC bumps Blue Peter in children's programming shuffle.
Berkshire Hathaway takes stakes in GM and Viacom.Continue reading...
More about: Brand News, ABC, American Airlines, Amylin, Android, Apple, BBC, Berkshire Hathaway, BMW, Dish Network, Disney, Facebook, Fox, GM, Google, HTC, Home Depot, Intel, iPhone, JCPenney, Nvidia, PepsiCo, NASCAR, Samsung, T-Mobile, Twitter, Viacom, Jack Dorsey
brand news
Posted by Dale Buss on May 15, 2012 08:50 AM

Best Buy, JPMorgan, Yahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.
Amazon reportedly prepping front-lit Kindle for July.
Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.
Activision Blizzard goes back to the future for new games.
Apple plans iCloud upgrade, and thinner laptops with Intel chips.
Baidu enters China's crowded low-cost smartphone market.
BMW touts "ultimate service" in new campaign.
Budweiser strikes deal with Jay-Z for annual concert.Continue reading...
More about: Brand News, Activision Blizzard, Amazon, Apple, Avon, Baidu, Bally, Belstaff, Best Buy, Bing, BMW, Budweiser, CW, Coca-Cola, Coty, De Beers, Facebook, Fox, Harrods, Home Depot, Intel, JCPenney, JPMorgan, Jimmy Choo, Kindle, Macy's, NBA, News Corp., Nvidia, Pernod Ricard, Quora, Twitter, USA Today, Vivendi, Walgreens, Woolworths, Jeremy Lin, Rebekah Brooks, Britney Spears, Jay-Z, Larry Kramer
brand news
Posted by Dale Buss on May 11, 2012 09:01 AM

Amazon plans to lend Harry Potter e-books.
Apple will help upgrade Foxconn factories in China.
AT&T sees regulatory logjam delay deals in wireless.
Betsey Johnson confirms plans to liquidate.
CBS sues ABC alleging new reality series rips off Big Brother.
Chuck E. Cheese plans to test gluten-free products.
Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...
More about: Brand News, ABC, Apple, Amazon, AT&T, Betsey Johnson, Big Brother, Bing, CBS, Cadbury, Chuck E. Cheese, Coca-Cola, Dish Network, Dunkin' Donuts, Facebook, Fox, Google, Harry Potter, JPMorgan, Microsoft, Nordstrom, P&G, Panasonic, Pepsi Max, Quiznos, Shazam, Britney Spears, T-Mobile, Tim Hortons, Time, Virgin, The X Factor
brand news
Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.
Apple denies designer Philippe Starck's claim of 'revolutionary' device.
Arby's makes social media blunder over Rush Limbaugh advertising.
Archie comics legal battle heats up.
Audi may select its North American plant site this week, with Mexico the favorite, Automotive News says.
CBS emphasizes hard news to regain an edge.
Citigroup reports better-than-expected revenue growth.Continue reading...
More about: Brand News, Amazon, Angry Birds, Apple, Arby's, Archie Comics, Audi, bmi, British Airways, CBS, Chevrolet, Citigroup, Coca-Cola, Coke, Crowdsourcing, Disney, Facebook, FCC, FDA, Food Network, Ford, Fox, GM, Google, IAG, Kodak, Mars, McDonald's, Mountain Dew, Mustang, Open Table, Oracle, Pandora, Peugeot, Pink Slime, Renault, Rovi, SAP, Sony, Suzuki, Tesco, Rush Limbaugh, Virgin, Virgin Atlantic, Walmart, YouTube, Lil Wayne, London 2012, Olympics, Mascots
brand news
Posted by Dale Buss on April 2, 2012 08:59 AM

Angry Birds are coming to TV.
Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.
Belvedere vodka "rape ad" actress sues Moet Hennessy.
BMW unveils "sexy" i8 Spyder concept.
Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.
Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.
Coty offers to buy Avon for $10 billion.
Current nixes Keith Olbermann as on-air anchor, citing behavior.
Dunkin' Donuts launches Hispanic marketing campaign.
Facebook delves deeper into search.Continue reading...
More about: Brand News, Angry Birds, Apple, Avon, Belvedere, BPA, BMW, Burger King, CBS, Chevrolet, Chevy, Coty, Current, Dunkin' Donuts, Facebook, Ford, Fox, Hostess, iPad, Michael Jackson, KFC, Kotex, Liberty Media, Moet Hennessy, NBC, New York Times, Keith Olbermann, OWN, Pepsi, Red Bull, Scotts, Ryan Seacrest, Sirius XM, Starbucks, Today Show, Unilever, Wendy's, Oprah Winfrey, Tim Tebow, Jeremy Lin, Jay Leno, Mary J. Blige, David Beckham, Sofia Vergara
brand news
Posted by Dale Buss on March 28, 2012 09:00 AM

Vows review after captain goes berserk in mid-air (and a New York Post punning cover).
Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.
Foxconn banks on Apple future with Sharp investment. And in other news:
Airbus faces more woes as A380s abandon flights.
BATS chairman plans to give up post.
Bank of America turns focus to overseas markets.
Budweiser snags naming rights at Texas Rangers' center field.
EBay targets growth in India.
Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.
GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...
More about: Brand News, A380, Airbus, BATS, Bank of America, Budweiser, Chevrolet, eBay, EVs, Foxconn, FTC, Fox, GM, Goldman Sachs, Harry Potter, Interpublic, Jamba Juice, JetBlue, Magic Johnson, Los Angeles Dodgers, MLB, New York Post, Trayvon Martin, Nokia, Omnicom, Princeton Review, RockYou, Sharp, Ben Stiller, Tyson, Wendy's, Zipcar
branded entertainment
Posted by Sheila Shayon on March 19, 2012 11:01 AM

Delivering on a promise made by co-owner Justin Timberlake to “bring sexy back to Myspace,” Fox Digital Entertainment and Myspace have announced Let's Big Happy, a seven-episode web series starring Andrew W.K. that debuts on March 28th.
Taco Bell is sponsoring the new web series, which features bands from the chain's Feed the Beat music program which supplies bands with free food while on tour, including performances by Chiddy Bang, We Are Scientists, Math the Band, Generationals, and the Gay Blades.
"The branded entertainment space has evolved over the last few years by doing what is typically labeled as 'organic' integration all the way up to a sponsor wrapping themselves around a program that never mentions their product,” commented Fox Digital Entertainment SVP Matt Glotzer to Billboard.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Online, Brand Integration, Myspace, Andrew W.K., Justin Timberlake, Taco Bell, Feed the Beat, Kia, Web, Video, Music, Fox, Digital, News Corp.