2014 Brandcameo Product Placement Awards

brand news

In the News: McDonald's, Samsung, Walmart and more

Posted by Dale Buss on January 22, 2013 09:02 AM

In the News

McDonald's debuts new packaging featuring QR codes.

Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.

Walmart toughens ethics policies for suppliers with zero tolerance policy.

AB InBev wins court bid to get back Bud EU trademark for beer.

Boeing faces intensifying probes on troubled Dreamliner.

Caterpillar woes deepen in China.

Cumulus brings country music back to New York City radio.

Daimler commits to innovation in mobility.Continue reading...

brand news

Brands in the News: Oprah & Armstrong, AT&T, Amazon and more

Posted by Dale Buss on January 18, 2013 09:03 AM

In the News

Oprah Winfrey and Discovery's OWN TV channel sets ad premium Lance Armstrong TV confession while his personal brand redemption bid is seen as falling short.

AT&T takes $10 billion pension charge against earnings.

Amazon launches music store for Apple devices.

Ameriprise Financial taps Tommy Lee Jones for encore.

Aston-Martin seeks development partner to build high-end engines.

Boeing grounding of Dreamliner forces airlines to scramble.

Chrysler nears deal to restart in-house financing.Continue reading...

sip on this

Coca-Cola Continues Obesity Rebuttal With New TV Commercial [VIDEO]

Posted by Shirley Brady on January 16, 2013 08:46 PM

Following the US TV debut of its anti-obesity campaign on cable news networks Monday night, Coca-Cola revealed its new anti-obesity commercial in primetime broadcast TV, with the "Be OK" 30-second commercial (watch below) debuting on FOX's American Idol Wednesday evening and shared on Twitter. According to the Associated Press, this latest commercial will also run before the Super Bowl on CBS.

The spot aims to debunk notions that a can of Coke is high-calorie, with the message that one can of Coke "= 140 happy calories to spend on extra happy activities: 25 minutes of letting your dog be your GPS + 10 minutes of letting your body do the talking [shown over dancing] + 75 seconds of laughing out loud + 1 victory dance. Coca-Cola: 140 calories."Continue reading...

brand news

In the News: iPhone, H&M, Lance Armstrong and more

Posted by Dale Buss on January 9, 2013 09:03 AM

In the News

Apple reportedly working on a lower-end iPhone.

H&M reveals launch plans for & Other Stories store brand.

Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.

Amazon CEO Jeff Bezos doesn't care about profit margins.

American Airlines upgrades international travel.

Asus looks to share in Google Nexus glory.

Audi A7 self-driving autopilot car goes for a spin at CES.

Beauty brands including Philosophy try oxygenating products.

Best Buy's former CMO lands at LivingSocial.

Boeing sees formal probe of Dreamliner.Continue reading...

brand news

In the News: Toyota, Domino's Pizza, McDonald's and more

Posted by Dale Buss on December 17, 2012 09:01 AM

In the News

Toyota sets to reclaim world sales crown as GMand Volkswagen vie for No. 2 and hints at elimination of Matrix model.

Domino's Pizza founder sues over Obamacare contraception coverage mandate.

McDonald's tries to get franchisees to stay open on Christmas.

Akamai taps co-founder as new CEO.

Burger King works with franchisee to expand in Mexico.

Chobani nears openingof huge new factory in Idaho.

Cosi uses pop-up unit in Chicago to test growth ideas.

Cox cable TV guide offers personalized recommendations in U.S. first.

Discover Communications makes key European deals.

Facebook counts on big deal with Walmart.Continue reading...

brand news

In the News: Apple, Beam, Nook and more

Posted by Dale Buss on December 10, 2012 09:05 AM

In the News

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.

Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.

Barnes & Noble cuts Nook price from $99 to $79.

Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist

Caribou Coffee celebrates 20th anniversary.

Carlos Slim brings Telcel brand to U.S. for Mexico calls.

CVS Caremark reportedly aims to acquire drug-store chain in Brazil.

Chili's begins soft rollout of new menu items.

Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...

cause celeb

Donald Trump Defends His Brand (and Tweets)

Posted by Dale Buss on December 3, 2012 02:02 PM

Although few would argue he doesn't have it coming to him, Donald Trump may be suffering from a bit of piling on these days.

Evidence? Well, there were reports in the New York Daily News (denied by The Donald) about intrafamily squabbles based on his children's embarrassment at some of his antics. In Canada, his Trump International Hotel and Tower is being increasingly surrounded by controversy.

But the biggest target on Trump is being painted these days by department-store shoppers, mostly women. Presumably largely because of Trump's licensing arrangement with Macy's, the retailer's approval rating with women over 18 has plunged dramatically in recent weeks in the YouGov Brand Index — now even falling below that of troubled rival JCPenney, whose problems seem to be operational rather than reputational.

Trump, eager to move on, went on Fox News Monday morning in a bid to clear his name, as he recounted on his Twitter feed today.Continue reading...

brand news

In the News: News Corp., Virgin, Lincoln and more

Posted by Dale Buss on December 3, 2012 09:01 AM

In the News

Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.

Delta bids for 49-percent stake in Virgin Atlantic.

Ford unveils new branding campaign for overhauled Lincoln brand.

Air Berlin to lay out overhaul.

Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.

CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...

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