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brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

branding together

Can the NFL Do For Quaker What It Did For Prime-Time TV?

Posted by Dale Buss on September 4, 2012 05:41 PM

Can football heroes do for Quaker Oats what rocket men couldn't? PepsiCo has added its Quaker and Tropicana brands to the stable of products covered by its big partnership with the National Football League, and for Quaker, which is partnering with the kid-oriented NFL Play 60, the tie-in couldn't have come too soon.

PepsiCo is kicking off the new NFL season, the first of its new 10-year deal with the league which includes a return to Super Bowl advertising, by deploying more NFL-themed displays than ever before and by highlighting its traditional blue-can Pepsi more than ever. The $2.3-billion deal, one of the largest sponsorships in U.S. sports history, involves the new brands as well as the original Pepsi, Gatorade and Frito-Lay brands.Continue reading...

crowdsourcing

Frito-Lay Launches Times Square Pop-Up Store Today With Eva Longoria

Posted by Dale Buss on July 20, 2012 11:49 AM

There's nothing new about crowdsourcing product varieties anymore, but Frito-Lay is bringing an interesting twist to a promotion that it launched today: offering the winner of a new-flavor contest the option of a prize based on sales of the new potato-chip flavor that he or she inspires.

In its "Do Us a Flavor" campaign headlined by actress and restauranteur Eva Longoria and Food Network Iron Chef Michael Symon, the PepsiCo unit invites fans to submit their potato-chip flavor ideas via a Facebook app for a chance to win $1 million in grand-prize money — or one percent of their flavor's 2013 net sales, whichever is higher.

"We [already] have a lot of flavors that would make the one-percent option a bigger payout than the $1 million," Ram Krishnan, Frito-Lay's vice president of marketing, told brandchannel. "We're opening it up so that consumers can have a winning proposition."Continue reading...

brand news

In the News: JPMorgan, Digg, Virgin and more

Posted by Dale Buss on July 13, 2012 08:57 AM

In the News

JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.

Digg, a social-media pioneer, sells for pittance and gains new CEO.

Richard Branson takes on Stephen Fry in new Virgin UK campaign.

Axe replaces bikini-clad women with Kiefer Sutherland in new spot.

Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.

Olive Garden owner Darden to buy Yard House for $585 million.

Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...

sip on this

PepsiCo Gets More Investor Pressure

Posted by Dale Buss on May 21, 2012 12:55 PM

PepsiCo executives have been trying to hold critics of the company's performance at bay over the last year or two, and they're just getting started re-energizing marketing behind the flagship Pepsi brand with the global Live for Now campaign. But the high-profile effort, which kicked off with Nicki Minaj and taps into the brand's most famous brand ambassador in Michael Jackson, isn't silencing the increasing calls from impatient investors about splitting up PepsiCo similar to the ongoing investor-inspired divison of Kraft.

For one thing, there's a new investor in town for PepsiCo — activist shareholder Ralph Whitworth, whose Relational Investors LLC last week took a $600-million stake in the beverage giant. His style is to compel company managements to engage him in discussion about how to fundamentally streamline operations, and then he'll leave them alone. Maybe.Continue reading...

sustainability

Frito-Lay Passes Million-Mile Electric Vehicle Milestone

Posted by Sheila Shayon on May 10, 2012 01:06 PM

Frito-Lay and parent company PepsiCo have a long-standing commitment to environmental sustainability, and the snack brand has delivered on another milestone as their all-electric trucks have just charged their way to one million miles.

Since going electric late last year, its fleet of 176 trucks by Smith Electric Vehicles has eliminated the need for approximately 200,000 gallons of diesel fuel. The all-electric trucks are used for deliveries on urban routes with fewer daily miles.Continue reading...

chew on this

Smartfood Tempts Healthy Snackers By Upping the Flavor

Posted by Dale Buss on April 19, 2012 12:02 PM

A year ago, Frito-Lay was stymied about how to expand its healthy snack business. Now its nutritionists and flavor profilers have figured out a way to drive sales by pushing the taste frontiers of "all-natural snacking." To that end, it's expanding its Smartfood brand with a new line called Smartfood Selects. The new sub-brand offers more varieties of products and an array of nutritious-sounding flavors such as feta herb hummus.

While parent PepsiCo is focused on the carbonated side of its beverage business, Frito-Lay has led the better-for-you charge for the company's edible brands for a number of years, with initiatives such as baked instead of fried potato chips, the SunChips line and Flat Earth, a since-stalled line of vegetable and fruit snack chips introduced several years ago.Continue reading...

branding together

May the Force Tag With You: Brisk Connects Star Wars Fans to Xbox Kinect

Posted by Sheila Shayon on April 4, 2012 06:01 PM

Chris Pratt has the Force behind him in the above video promoting the new Kinect Star Wars game for Xbox 360.

The timing also inspired Pepsi's Brisk Iced Tea branding team to expand its recent Star Wars co-marketing push with a new promotion that gives players an Anakin Skywalker pod-racer as the new Kinect Star Wars game hits 7-Eleven stores this week, priced at $50.

Specially marked 1-liter bottles of Brisk now sport a Microsoft Tag bar code (or M-tag) that can be scanned with the Xbox 360's Kinect motion sensor. The partnership marks the first use of M-tags for a video game promotion, and the first test of the Microsoft mobile technology by a PepsiCo brand.Continue reading...

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