2014 Brandcameo Product Placement Awards

brand news

In the News: American Airlines, Starbucks, News Corp. and more

Posted by Dale Buss on April 20, 2012 08:55 AM

In the News

American Airlines sees unions support merger with US Airways.

CW rankles TV stations by rushing shows to web.

Chipotle pays attention to ingredients and boosts profits.

Cracker Barrel makes more moves to streamline.

Foursquare eyes June for launch of new advertising platform.

GE out-earns analysts' expectations on gains in energy business.

Hulu unveils four original series.

News Corp. faces dozens more hacking lawsuits.Continue reading...

brand news

In the News: Apple, Nestle, Tumblr & more

Posted by Dale Buss on April 12, 2012 09:04 AM

AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.

Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.

BrightSource Energy withdraws IPO in a blow to green power.

Conde Nast furthers its push into Hollywood.

Dish Network names P&G vet as new CMO.

Dollar General expands presence nationwide.

Dollar Shave Club puts men in a lather.

Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...

auto motive

Chevy Volt Sales Pick Up Some Juice

Posted by Dale Buss on April 6, 2012 05:05 PM

Is the Chevrolet Volt coming back off the mat, or isn't it?

That was the question this week after General Motors reported that a stunning 2,289 Volts were sold in March — the controversial nameplate's best single month of U.S. sales, more than double the number sold in February, and nearly 300 percent more than the 600 or so Volts sold a year ago March and also this January, when the car arguably was at its reputational nadir.

The sales bonanza in March probably isn't repeatable this month, Alan Batey, Chevy's VP of sales, told brandchannel, because it resulted from some unique factors including a strong surge in demand from dealers in California, where new lower-emissions version of Volt could be eligible for single-occupancy access in carpool lanes and up to $1,500 in state rebates.Continue reading...

brand news

In the News: Amazon, Payless, BK and more

Posted by Dale Buss on April 5, 2012 08:58 AM

In the News

Amazon dinged for dodging U.K. taxes.

AOL revamps and sees Arianna Huffington gain more control.

Bravo looks to first original scripted series.

Burger King sees Mary J. Blige weigh in on ad controversy as new investor talks tough about McDonald's.

Chrysler got legal shield on old models in Chapter 11 process, newspaper says.

Courtyard contrasts travel hassles with comforts in new campaign.

Ford plans to boost production in China as GM sees China sales climb.

Fox News hires Santita Jackson, daughter of Jesse Jackson, as contributor.Continue reading...

branded entertainment

Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment

Posted by Dale Buss on April 4, 2012 01:01 PM

Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did.

But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride.

The six-week Escape Routes series, which debuted on March 31st, is the latest way for Ford to push the envelope with new-era marketing formats, where it has demonstrated industry leadership.

And while the first installment was hardly Emmy-worthy appointment viewing, Ford executives tell brandchannel they're pleased with the social TV meets branded entertainment experiment.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: iPad HD, Limbaugh, Netflix and more

Posted by Dale Buss on March 7, 2012 09:03 AM

In the News

Amazon's original programming plans draws speculation.

Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.

Arby's uses holistic approach to social media to boost Klout score.

Bank of America is bullish on girl power.

Bentley's 'ugly' SUV the talk of the Geneva Motor Show.

Boeing forms alliance with Chinese jet maker.

Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.

Chevron faces criticism after gas-rig fire off Nigeria.

Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...

social marketing

#WhatWorks for GE CMO Beth Comstock? Collaboration to Spur Healthcare Innovation

Posted by Shirley Brady on February 14, 2012 05:55 PM

Above, GE Chief Marketing Officer Beth Comstock discusses the "great mash-up" — the collaboration between big companies, start-ups, government and academia driving healthcare breakthroughs, as GE demonstrated in the "big data" elements of its Super Bowl campaign. Feel free to follow and join in the conversation via the #WhatWorks hashtag on Twitter.

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