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brand collaborators

GE’s Wonderground Game is Latest Collaboration with BuzzFeed

Posted by Sheila Shayon on May 7, 2013 04:32 PM

In its latest collaboration with BuzzFeed, GE’s Wonderground allows users to explore five US cities via virtual tours, offering up bites of interesting trivia along the way. The multi-platform game avaialble via iOS or online makes use of the media site's photo content pages in order to immerse users in an eye-opening look through science, design and industrial technology. 

The game lets users explore New York City, Boston, Chicago, Los Angeles and San Francisco, in which fun facts like "LAX is the 3rd busiest airport in the United States,” and “the Getty Museum hires goats each spring to eat away at brush around the hills of the building,” which are featured in the L.A. video, voiced by BuzzFeed’s EVP Video, Ze Frank, with the headline, "See what others miss."Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

Mondelez Fast-Tracks Mobile Marketing Solutions

Posted by Sheila Shayon on April 17, 2013 07:35 PM

Mondelez International's first-of-its-kind Mobile Futures Network is teaming brands with top entrepreneurial minds to bring pilots to market in as little as 90 days. 

"The Mobile Futures program has been an extraordinary experience for all of us at Mondelez International,” said Bonin Bough, vice president of global media and consumer engagement. “It has given us the opportunity to work with and learn from leading mobile innovators to enhance how we engage with our consumers.” 

The pilots, focused on mobile-at-retail, social TV and SoLoMo (social/ location/ mobile) technology to enhance consumer experiences and drive impulse purchases have launched across multiple brands under the Mondelez umbrella. The global company hopes that the service-y and social tie-ins will help build brand relevance beyond obvious user engagements for brands like Chips Ahoy! and Stride Gum.Continue reading...


GE Teams Up with Quirky for Patent Development

Posted by Sheila Shayon on April 11, 2013 12:37 PM

What products would you make smarter? That's the question General Electric is asking in its bid to create consumer-facing products with GE patents. 

No stranger to the Internet of Things, GE has once again partnered with Quirky, a type of social network for inventors to license thousands of its patents to Quirky community members for development.

“There are a host of consumer applications that we haven’t had the ability to focus on,” Beth Comstock, CMO GE told the The New York Times. “That just isn’t our core business.”Continue reading...

brand news

In the News: Chrysler, JCPenney, GM and more

Posted by Dale Buss on April 10, 2013 09:17 AM

In the News

Chrysler recalls more than 214,000 vehicles.

JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.

GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.

Aereo finds broadcasters circling the wagons against its streaming model.

Apple and Yahoo discuss deeper iPhone partnership, WSJ says.

Beech-Nut teams with Goya to launch Hispanic baby food line.

Behr launches social media program to market paint.

Cablevision Systems gives more responsibilities to wife of CEO.

Cannes Lions Festival adds jury on Branded Content and Entertainment.

Chili's begins marketing pizza nationwide.

Facebook has yet to monetize billion-dollar Instagram acquisition.

Fiat becomes more reliant on US and Asia for growth.

Fisker Automotive prepares to file under Chapter 11 soon.

Frontier Airlines may be on the block, WSJ says.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

sporting brands

NFL, Riddell Accused of Stifling Helmet Safety Technology to Preserve Contract

Posted by Mark J. Miller on March 18, 2013 05:37 PM

Athletic wear companies generally figure that partnering with professional sports leagues will lead to its brand name lodging into the minds of millions of potential consumers. They likely don’t predict that their product might be linked to major, life-changing injuries. 

Riddell has been the official helmet of the National Football League for at least a quarter century and most of that time, has likely been good for the company. In recent years, however, as the NFL’s concussion problem has made itself more known outside of the league, the association might not be as positive.

The league is facing a lawsuit from more than 4,000 former players who claim they weren’t protected as well as they should have been, with part of the battle centering around helmets that may have offered better protection, but were stifled by the league, Bloomberg reports.Continue reading...

brand news

In the News: Adidas, Disney, Old Spice and more

Posted by Shirley Brady on March 11, 2013 08:45 AM

In the News

Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

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