Best Global Green Brands 2014

Grammys Watch: Nelly for Ford Explorer

Posted by Shirley Brady on February 13, 2011 09:45 PM

Ford's Explorer spot featuring rapper Nelly received kudos on social networks tonight.

that's entertainment

Lady Gaga's Eggselent Grammys Arrival

Posted by Shirley Brady on February 13, 2011 07:45 PM

No yolk. Lady Gaga's arrival at the Grammy Awards in a plastic resin egg — themed to her new "Born This Way" single, which is already a best-seller and poised to put her on top this year — is destined to be the most memorable moment from the 2011 Grammys.

She was also profiled tonight on 60 Minutes with Anderson Cooper. Watch her on-stage eggsit after the jump, with yet another new look in evidence — shoulder and forehead horns.Continue reading...

campaigns

Grammys Watch: Lou Reed and Alicia Keys for HP

Posted by Shirley Brady on February 13, 2011 04:00 PM

As we mentioned on Friday, HP is kicking off its new global branding campaign at the Grammy Awards tonight. The brand's new Everybody On commercials feature, above, the music of Lou Reed (the classic Walk On The Wild Side) and after the jump, a spot with Alicia Keys.Continue reading...

that's entertainment

Lady Gaga Releases New Single

Posted by Shirley Brady on February 11, 2011 12:45 PM

That whooshing sound you hear? It's the sound of the web wobbling as Lady Gaga's new single, Born This Way, spreads online today. The Vogue cover girl will be featured on 60 Minutes with Anderson Cooper on Sunday — tied to her appearance at the Grammy Awards that night.

TurboTax Hangs Out Backstage at the Grammys

Posted by Shirley Brady on February 11, 2011 11:15 AM

HP isn't the only brand you'll see at Sunday's Grammy Awards on CBS. TurboTax is sponsoring a backstage lounge for artists and performers, hosted by CBS correspondent Shira Lazar. She will be interviewing nominees and winners, promoted by a #grammyguide sponsored hashtag on Twitter.

As TurboTax seeks to remind music fans to keep it top of mind this tax preparation season, its Twitter and Facebook posts will also highlight its Grammys sponsorship this weekend. It's also promoting TurboTaxMojo.com, which redirects to its YouTube channel for its Grammy coverage.

Lazar will also be part of the Grammys live-stream coverage on YouTube, which has its own #grammylive hashtag.

HP Kicks Off New Global Campaign at the Grammy Awards with Alicia Keys

Posted by Shirley Brady on February 11, 2011 11:00 AM

HP's new global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions.

The launch of its worldwide "Everybody On"  tagline and branding campaign – "spanning music, fashion, community activism, business and more" – is being executed via an integrated marketing campaign featuring print, broadcast, online and social media.

It's timed to the launch of three new WebOS-enabled mobile devices this week: the Pre3 smartphone, a mini-smart phone called the Veer and its Touchpad tablet. 

The campaign also builds on the brand's “The Computer is Personal Again” campaign, and will be in evidence this weekend as part of its continuing support of the Grammy Awards on Sunday and Grammy-winning artist Alicia Keys.Continue reading...

celebrity brandcasting

Lady Gaga: Coming Soon to Vogue, Grammys, Rock and Roll Hall of Fame

Posted by Shirley Brady on February 4, 2011 10:00 AM

Lady Gaga is having a(nother) moment.

She's on the March cover of Vogue (her first), hitting newsstands around the time that she unveils her new single at the Grammy Awards (Feb. 13), where she's been nominated for six Grammys; and her second Viva Glam collection for MAC, which launches Feb. 17.

She's also being honored (though not yet inducted) by the Rock and Roll Hall of Fame in May, which is including her in its first nod to women rockers, and releases her highly anticipated next album on May 23.

Continuing her sideline as an enthusiastic endorser of brands, she's using her social clout to help launch SkyGrid Groups, a new social platform. And, according to Forbes projections, she could topple U2 this year as the world's top-grossing act.

(Update: here's Vogue's profile)

truth in advertising

Swelling TV Audiences Mean Opportunities, Challenges For Brands

Posted by Abe Sauer on March 25, 2010 04:42 PM

What do the Super Bowl, Grammy Awards, Oscars, and the 2012 Vancouver Olympics have in common?

Huge audiences.

Big "event" broadcasts in 2010 have reversed the trend of shrinking TV audiences. The Oscars drew its largest audience in a half decade; the Grammy's, its largest in six years. The Olympics was the first program to rate higher than American Idol since 2004. February's Super Bowl was the most watched TV program of all time.

With the ability to raise ad rates on such events as much as 10 percent now a real possibility, broadcasters are cheering the development. "What you see in television is the classic example of supply and demand... Yes, rights fees will keep going up. And, yes, ad fees will keep going up," said the chairman of Fox Sports.Continue reading...

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