celebrity brandmatch

Pepsi Expands Beyonce Super Bowl Deal Into Full-Blown Partnership

Posted by Mark J. Miller on December 10, 2012 11:36 AM

Want to have your face on a Pepsi can? Well, first you need to sell more than a 100 million albums around the globe and win 16 Grammy awards. At least, that’s what it took for Beyonce to get her face etched into aluminum.

As already announced, Bey is starring in the Pepsi-sponsored Super Bowl XLVII halftime show in February as part of the brand's multimillion-dollar return to the Big Game after pulling out in 2010 to reallocate its funds for the social Pepsi Refresh crowdsourced philanthropy platform. Now

Now PepsiCo is expanding its Super Bowl deal with the performer beyond the half-time show into a full-blown partnership in a $50 million deal that will burnish the Pepsi brand and Brand Beyonce, including marketing support for her new album that's dropping next year.Continue reading...

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Apple's New TV Campaign Talks Turkey for Thanksgiving

Posted by Shirley Brady on November 21, 2012 10:06 AM

Apple's 2012 Thanksgiving TV commercial ("Turkey," above) highlights the iPhone 5 Shared Photo Stream function of iOS 6 ("it's as easy as pie"), with a music track that references its new "Orchestra" spot, below, and its earlier iPhone 5 commercials. The narrator is, once again, actor Jeff Daniels, whose HBO series The Newsroom returns in June.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

app watch

With D.C. Setback, No Smooth Hailing for Uber

Posted by Sheila Shayon on September 20, 2012 05:24 PM

Uber, the San Francisco-based startup at the intersection of mobile, car transport and logistics, is disrupting the industry and causing wide-spread regulatory reverberations.

The app for U.S. urbanites to book a cab on iPhone or Android OS smartphones has emerged as an alternative to overcrowded public transit and an escalating dearth of regular taxis, but now finds itself in the crosshairs of local taxi and limousine commissions. The key issue, is Uber a limousine service or a cab service? Answer — a bit of both.

It's pitched as "Everyone's Private Driver. Request a swanky ride in a black car with just the tap of an app! We're changing the way people are getting around by offering a convenient, cashless, and stylish on demand car request service from your mobile phone." A clever marketing tie-in just saw the Uber app used by New Yorkers to hail vintage gangster cars in a "free on demand" (a double entendre for NYC cable VOD subscribers) promotion for the third season launch of Boardwalk Empire on HBO.

This week the app launched in Boston and last week in Dallas, making it available (in theory, if not in practice) in 15 cities in total: San Francisco, New York, Seattle, Chicago, Washington, DC, Los Angeles, Philadelphia, San Diego, Denver, Atlanta, and beyond the U.S., London, Paris and Toronto. But it hasn't all been smooth hailing — D.C.'s taxi commission has just proposed new rules to shut down Uber.

Uber's execs thought they had recently passed muster in Washington, following a six-month battle in the District of Columbia to legalize sedans used by its car-service partners.Continue reading...

brand news

In the News: iPhone 5, T-Mobile, Lexus and more

Posted by Dale Buss on September 17, 2012 09:02 AM

In the News

Apple iPhone 5 sets pre-sale record, inspires queues outside stores.

Express Scripts members now can go back to Walgreens.

Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.

Fox says Nicki Minaj and Keith Urban will join American Idol as judges.

GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.

HP emphasizes design in turnaround hopes.

Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...

brand news

In the News: CNN, Facebook, Nike and Lance Armstrong & more

Posted by Dale Buss on August 27, 2012 09:00 AM

2016 stuns by tapping into anti-Obama sentiment at weekend box office.

ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.

Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.

CNN looks for a boost from HBO shows.

Carrefour needs turnaround plan.

CarMax plans next-generation outlet and entry into smaller markets.

Crain overhauls Advertising Age for digital world.

Facebook wants to redefine how reach is measured.

Ford vows to fix problems with MyFord Touch. Continue reading...

that's entertainment

Vampires, Zombies and Hobbits, Oh My! Comic-Con 2012 Gets Rolling

Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.

Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.

One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...

brand news

In the News: VW/Porsche, Aetna, Barclays and more

Posted by Dale Buss on July 5, 2012 08:59 AM

In the News

Volkswagen acquires remaining Porsche stake for nearly $6 billion.

Aetna and California doctors face off over business practices.

Barclays former CEO apologizes in grilling by U.K. lawmakers.

Alibaba clamps down on staff corruption.

Avon introduces his and her fragrances with Jon Bon Jovi's help.

BBC names new director general.

Best Buy makes its stores look sleeker.

Boeing plans new green technologies.Continue reading...

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