place branding

Atlantic City Woos Tourists, and Not for Gambling

Posted by Sheila Shayon on May 18, 2012 10:01 AM

Competition for locals looking to book "nearcations" in New York City's tri-state area is heating up. While the Big Apple doesn't need much help on the marketing front, Connecticut just launched its big tourism campaign. Now New Jersey's fabled Atlantic City is wooing northeastern residents to visit — and not for the reasons you might think. 

The Atlantic City Alliance, a non-profit funded and operated by local casinos, is focused on increasing tourism by pitching. The marketing challenge: how to promote a city synonymous with gambling without focusing on casinos? The strategy: woo potential visitors on the city's other charms, as part of a campaign titled "Do Anything. Do Everything."Continue reading...

personal brands

Uproar Subsides for Manny Pacquiao and His Sponsors

Posted by Sheila Shayon on May 17, 2012 03:01 PM

"To the gay community, I apologize," stated boxer Manny Pacquiao in an interview with Mario Lopez on Extra that aired today. "I'm against same-sex marriage, but I'm not condemning you. My favorite verse is 'Love one another as you love yourself. Love your neighbor.' So I love everybody!"

That's Pacquiao, a national icon in the Philippines and one of Hennessy’s “Wild Rabbit” campaign stars, extricating himself from the hot water he landed in this week, just as he strives to change his image from indulging in cockfighting, drinking and womanizing. (His Hennessy commercial’s tagline: ''Fighting the fights that really matter. That's my 'Wild Rabbit.'")

The controversy erupted after a profile on him published May 12th in the National Conservative Examiner referenced the oft-cited Biblical passage from Leviticus 20:13, "If a man also lie with mankind, as he lieth with a woman, both of them have committed an abomination: they shall surely be put to death.”

Pacquiao subsequently clarified that readers had erroneously believed he had quoted the verse, and that he loves and supports gays and lesbians, denounces anti-gay allegations, but does not approve of gay marriage because of his Roman Catholic beliefs.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

health matters

Obesity in America: Whose Shoulders Should the Weight of the Nation Rest On?

Posted by Dale Buss on May 11, 2012 02:11 PM

The obesity debate continues to dominate the public conversation in America. Policymakers and nutritionists and bureaucrats pondered "The Weight of the Nation" at a federal-government conference this week while the four-part HBO series of the same name that debuts on Monday. PepsiCo and Coca-Cola are trying to position their brands as part of the solution, via the lobby group where they're the 800 pound gorilla members at any meeting.

The American Beverage Association's "Delivering Choices" campaign has already launched on TV to promote "how America's beverage companies are making it easier to choose the drink that's right for you — with more choices, smaller portions, fewer calories and clear calorie labels." (The sub-text: consumers have choices, and should take personal responsbility for their weight and health.)

The campaign is now getting more targeted with local marketing in the Big Apple. A New York-centric website talks up the Delivering Choices platform while promoting good works by the ABA's members in the city, such as Dr Pepper Snapple Group funding playgrounds in Brooklyn, and the recent Great Recycle event staged by Coca-Cola's Honest Tea brand in Times Square. Facebook and Twitter marketing are reinforcing the messaging.

Now the ABA is expanding its NYC push to the subway system, with a new campaign placing posters on trains and in the stations — New York being the same market where the mayor, Michael Bloomberg, has been promoting a healthy agenda, including a PSA campaign depicting their beverages with globs of fat and packets of sugar.Continue reading...

survey says

Harris Survey Highlights 15 Top Brands With Staying Power

Posted by Barry Silverstein on March 29, 2012 12:07 PM

For the past eight years, fifteen brands have ranked at the top of their category in the Harris Poll EquiTrend Study, a survey of over 1,500 brands across more than 127 product categories.

"These 15 top brands have consistently found a way to remain relevant and valuable to the consumer," said Aron Galonsky, SVP for Harris Interactive's Brand and Communication Consulting group. "It's not surprising why these perennial leaders continue to stay on top. They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer."

Check them out below, along with more from Harris about why they made the 2012 list.Continue reading...

brand news

In the News: BK, Cisco, Sears and more

Posted by Dale Buss on March 15, 2012 09:10 AM

In the News

AB InBev extends U.S. Olympic/Team USA sponsorship.

Boeing tussles with Indian government over delays in delivering Dreamliner to airline.

Burger King posts a healthy quarter.

Cisco announces intent to buy NDS for $5 billion to add TV software.

Firefox plans sharing on social networks in its update.

Fox sees American Idol get black eye over finalist's arrest record.

GBTV seeks to expand internet viewing of Glenn Beck's show and other programming.

GM says Volt is under political microscope.

Goldman Sachs loses $2.2 billion after NYT "Why I'm quitting" op-ed.

Google may replace phone ring tones with ads; and refreshes its search function.Continue reading...

video killed the _____ star

Netflix: Streaming Soon to a Cable System Near You?

Posted by Barry Silverstein on March 7, 2012 06:06 PM

Netflix

Just when you think the final story has been written about Netflix — the story begins again.

The high-flying video subscription service, largely credited with driving Blockbuster into bankruptcy, has had business issues of its own in the past year. Now it's looking to a new partner — cable operators — who traditionally view streaming in general, and Netflix in particular, as the enemy.Continue reading...

brand news

In the News: Most Admired Companies, Yelp, Hunger Games, more

Posted by Dale Buss on March 2, 2012 08:59 AM

In the News

Aereo is sued by major media companies alleging copyright infringement.

Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.

Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.

CNN was talking with Andrew Breitbart about new show before his death, report says.

Chrysler leads brand gains in robust February auto sales in U.S. market.

Disney draws criticism with governance panel.

Enterprise leverages NCAA sponsorship for March Madness.Continue reading...

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