that's entertainment

Vampires, Zombies and Hobbits, Oh My! Comic-Con 2012 Gets Rolling

Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.

Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.

One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...

brand news

In the News: VW/Porsche, Aetna, Barclays and more

Posted by Dale Buss on July 5, 2012 08:59 AM

In the News

Volkswagen acquires remaining Porsche stake for nearly $6 billion.

Aetna and California doctors face off over business practices.

Barclays former CEO apologizes in grilling by U.K. lawmakers.

Alibaba clamps down on staff corruption.

Avon introduces his and her fragrances with Jon Bon Jovi's help.

BBC names new director general.

Best Buy makes its stores look sleeker.

Boeing plans new green technologies.Continue reading...

brand news

In the News: AB InBev, DQNY, RIM and more

Posted by Dale Buss on June 25, 2012 08:55 AM

In the News

AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.

Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."

Best Buy tries to regain edge before back-to-school season.

BlackBerry owner RIM reportedly considers a plan to split its company in two.

Cadillac surprises with integration of Apple's Siri voice.

Carl's Jr. and Hardee's set Spider-Man movie tie-in.

Dewar's announces three-year partnership with TED.

Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...

response mechanism

Android Tops LGBT-Favored Brands in U.S.

Posted by Sheila Shayon on June 21, 2012 02:02 PM

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.

The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.

“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...

place branding

Atlantic City Woos Tourists, and Not for Gambling

Posted by Sheila Shayon on May 18, 2012 10:01 AM

Competition for locals looking to book "nearcations" in New York City's tri-state area is heating up. While the Big Apple doesn't need much help on the marketing front, Connecticut just launched its big tourism campaign. Now New Jersey's fabled Atlantic City is wooing northeastern residents to visit — and not for the reasons you might think. 

The Atlantic City Alliance, a non-profit funded and operated by local casinos, is focused on increasing tourism by pitching. The marketing challenge: how to promote a city synonymous with gambling without focusing on casinos? The strategy: woo potential visitors on the city's other charms, as part of a campaign titled "Do Anything. Do Everything."Continue reading...

personal brands

Uproar Subsides for Manny Pacquiao and His Sponsors

Posted by Sheila Shayon on May 17, 2012 03:01 PM

"To the gay community, I apologize," stated boxer Manny Pacquiao in an interview with Mario Lopez on Extra that aired today. "I'm against same-sex marriage, but I'm not condemning you. My favorite verse is 'Love one another as you love yourself. Love your neighbor.' So I love everybody!"

That's Pacquiao, a national icon in the Philippines and one of Hennessy’s “Wild Rabbit” campaign stars, extricating himself from the hot water he landed in this week, just as he strives to change his image from indulging in cockfighting, drinking and womanizing. (His Hennessy commercial’s tagline: ''Fighting the fights that really matter. That's my 'Wild Rabbit.'")

The controversy erupted after a profile on him published May 12th in the National Conservative Examiner referenced the oft-cited Biblical passage from Leviticus 20:13, "If a man also lie with mankind, as he lieth with a woman, both of them have committed an abomination: they shall surely be put to death.”

Pacquiao subsequently clarified that readers had erroneously believed he had quoted the verse, and that he loves and supports gays and lesbians, denounces anti-gay allegations, but does not approve of gay marriage because of his Roman Catholic beliefs.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

health matters

Obesity in America: Whose Shoulders Should the Weight of the Nation Rest On?

Posted by Dale Buss on May 11, 2012 02:11 PM

The obesity debate continues to dominate the public conversation in America. Policymakers and nutritionists and bureaucrats pondered "The Weight of the Nation" at a federal-government conference this week while the four-part HBO series of the same name that debuts on Monday. PepsiCo and Coca-Cola are trying to position their brands as part of the solution, via the lobby group where they're the 800 pound gorilla members at any meeting.

The American Beverage Association's "Delivering Choices" campaign has already launched on TV to promote "how America's beverage companies are making it easier to choose the drink that's right for you — with more choices, smaller portions, fewer calories and clear calorie labels." (The sub-text: consumers have choices, and should take personal responsbility for their weight and health.)

The campaign is now getting more targeted with local marketing in the Big Apple. A New York-centric website talks up the Delivering Choices platform while promoting good works by the ABA's members in the city, such as Dr Pepper Snapple Group funding playgrounds in Brooklyn, and the recent Great Recycle event staged by Coca-Cola's Honest Tea brand in Times Square. Facebook and Twitter marketing are reinforcing the messaging.

Now the ABA is expanding its NYC push to the subway system, with a new campaign placing posters on trains and in the stations — New York being the same market where the mayor, Michael Bloomberg, has been promoting a healthy agenda, including a PSA campaign depicting their beverages with globs of fat and packets of sugar.Continue reading...

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