Posted by Sheila Shayon on June 27, 2011 05:00 PM
Google and its YouTube video portal are among the top five brands ‘best perceived’ by lesbian, gay, bi-sexual and transgender Americans.
Videos like the brand's "It Gets Better" clips below, and the rainbow enhancement to gay-related searches for June's pride month, are only two for the reasons why the search giant has won favor with the gay community, according to new research from YouGov BrandIndex.Continue reading...
respect your elders
Posted by Abe Sauer on June 14, 2011 11:00 AM
Approaching July 2, the 50th anniversary of the author's death, is a new generation embracing Hemingway as a revolt against the rise of the perm-adolescent man-child? The manly men of the early 1960s, Hemingway proteges, are current pop culture icons.
Is the man-child on the decline and a new Hemingway era coming? And what does this mean for marketers?Continue reading...
Posted by Dale Buss on May 25, 2011 09:00 AM
AIG raises $8.7 billion.
Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.
Apple passes 500,000 unique app offerings in its U.S. store.
Bharti Walmart expands wholesale stores.
Bob Dylan turns 70.
Boeing weighs options for new planes.
British Airways develops Windows 7 mobile boarding app.
California Pizza Kitchen agrees to buyout offer.Continue reading...
Posted by Sheila Shayon on May 23, 2011 06:00 PM
It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.
The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.”
A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...
Posted by Shirley Brady on May 16, 2011 06:30 PM
Adidas rolls out "unforgettable swims" digital/social campaign in the UK.
AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.
Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.
Donald Trump is (surprise!) not running for president.
Facebook fans in Israel name daughter "Like."
Fendi catwalk show cancelled in South Korea following anti-fur protests.
Google borrows $3 billion in first bond offer.Continue reading...
Posted by Shirley Brady on April 27, 2011 06:30 PM
After Apple and Google were called to US Senate hearing on mobile privacy, Apple agrees to curb collection of user location data, which CEO Steve Jobs attributes to tech error.
Comcast says it's the first cable provider to offer TV VOD from all 4 major US networks.
eBay posts profit with PayPal help.
HBO casting photo of Julianne Moore as Sarah Palin surfaces.
Madonna strikes back at lawsuit involving her Malawi charity.Continue reading...
Posted by Shirley Brady on April 25, 2011 06:15 PM
Carl's Jr. taps Kareem Abdul-Jabbar and Olivia Munn for a cameo, above.
Below, new spots from Newcastle Ale, Lady Gaga, ING Direct, MSNBC and more.Continue reading...
the revolution will be televised
Posted by Shirley Brady on April 25, 2011 01:30 PM
HBO has won numerous awards for marketing and brand image campaigns — here's its latest.
Promoting its 2011 programming slate, it features the shortened "It's HBO" tagline and touts programming including the upcoming concert film Lady Gaga at Madison Square Garden, new series Game of Thrones, the new seasons of Boardwalk Empire, Treme, Bored to Death, Curb Your Enthusiasm and the final season of Entourage, original movie Too Big to Fail, and acquired movies Inception and The Town.Continue reading...