2014 Brandcameo Product Placement Awards

brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...

brand news

In the News: News Corp., Borders, McDonald's & more

Posted by Dale Buss on July 18, 2011 09:00 AM

In the News

News Corp. shares tumble as company goes on PR offensive with print apology as News International's former head Rebekah Brooks was arrested Sunday, London's police chief quits and actor Jude Law claims his phone was hacked. Prime Minister David Cameron called in Parliament to deal with the scandal, as speculation rises about possible harm to Murdoch's US empire.

ABS by Alan Schwartz balks at design copyright protection.

Amana introduces new online shopping tool.

Australia's government launches campaign for carbon tax.

Borders faces liquidation.Continue reading...

sports in the spotlight

Verizon, Gillette Among Brands Seeing a Bump from Jeter’s 3,000th Hit

Posted by Mark J. Miller on July 11, 2011 12:00 PM

While Toyota's logo was prominent as Derek Jeter discussed his history-making 3,000th hit with reporters on Saturday, it was Verizon that found itself a surprise benefactor of New York Yankees shortstop Derek Jeter's historic home run and 3,000th hit on Saturday.

The hit happened to be a home run and was grabbed by 23-year-old Verizon employee Christian Lopez, whose kind act of just returning the ball to Jeter and not holding it ransom or selling it for big bucks has put a good glow on his employer as well.Continue reading...

corporate responsibility

Google Tops LGBT-Favored Brands in US

Posted by Sheila Shayon on June 27, 2011 05:00 PM

Google and its YouTube video portal are among the top five brands ‘best perceived’ by lesbian, gay, bi-sexual and transgender Americans.

Videos like the brand's "It Gets Better" clips below, and the rainbow enhancement to gay-related searches for June's pride month, are only two for the reasons why the search giant has won favor with the gay community, according to new research from YouGov BrandIndex.Continue reading...

respect your elders

Does Hemingway's Revival as Role Model Mean a New Male Lifestyle Demo?

Posted by Abe Sauer on June 14, 2011 11:00 AM

Approaching July 2, the 50th anniversary of the author's death, is a new generation embracing Hemingway as a revolt against the rise of the perm-adolescent man-child? The manly men of the early 1960s, Hemingway proteges, are current pop culture icons.

Is the man-child on the decline and a new Hemingway era coming? And what does this mean for marketers?Continue reading...

brand news

In the News: Oprah, Chrysler, Zynga & more

Posted by Dale Buss on May 25, 2011 09:00 AM

In the News

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

fool disclosure

HBO Brings Lehman Demise to Primetime

Posted by Sheila Shayon on May 23, 2011 06:00 PM

It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.

The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.” 

A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...

brand news

Brands to Watch: Budweiser, Trump, NASDAQ and more

Posted by Shirley Brady on May 16, 2011 06:30 PM

Brands to Watch

Adidas rolls out "unforgettable swims" digital/social campaign in the UK.

AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.

Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.

Donald Trump is (surprise!) not running for president.

Facebook fans in Israel name daughter "Like."

Fendi catwalk show cancelled in South Korea following anti-fur protests.

Google borrows $3 billion in first bond offer.Continue reading...

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