Learn more about Sustainable Brands 2015 San Diego

brand news

In the News: BP, Hermes, VW and more

Posted by Dale Buss on February 27, 2012 09:06 AM

In the News

American Airlines calls for quick labor-cost savings.

Apple faces upstarts in smartphones as company prepares to unveil new products.

BP reportedly considers $14-billion spill settlement as trial is delayed.

Chrysler's Ram Trucks brand boosts country-music cred.

Del Taco realigns management team to redefine brand experience.

Dunkin' Donuts offers video-resume app.

Ericsson eyes future in software.

Fifth Third bank campaign focuses on curiosity.

Ford expands Sync footprint, crowdsources mobile vehicle innovations.Continue reading...

luxury watch

Hermes CEO: Put Employee Engagement and Digital at Heart of Brand

Posted by Shirley Brady on February 14, 2012 05:01 PM

Courtesy of Harvard Business Review, here's a video featuring Robert Chavez, CEO of Hermès US, talking about why employee engagement and an online/digital presence are key to driving his business and brand objectives.

brand news

Brands to Watch: iPhone 5, Gap, PayPal and more

Posted by Shirley Brady on October 3, 2011 07:00 PM

Apple's rumored virtual assistant feature could outshine Tuesday's iPhone 5 announcement (and rumor mill). Sprint, meanwhile, is reportedly buying 30.5 million iPhones from Apple.

Australia looks beyond cigarettes for plain packaging rules.

Bank of America shares fall on European fears.

Boeing ramps up commercial airline production.

Carnival Cruise Lines signs brand partners.

Daily Mail posts wrong Amanda Knox verdict.

ESPN pulls Hank Williams Jr. signature tune following Hitler remark.Continue reading...

brand news

In the News: Apple Fights US Knock-Offs, NHL Bars Game Day Tweets & more

Posted by Shirley Brady on September 16, 2011 08:40 AM

In the News

Apple knock-off stores in Queens, NY, forced to surrender goods, while Apple's HTC patent victory gets US review.

NHL restricts players from social media on game days under new policy.

Borders starts shutting down in California.

Carrefour plans drive-in stores in France.

eBay targets hip mobile shoppers with new campaign.

Esprit pays the price for 'neglecting' its brand.Continue reading...

brand news

Brands to Watch: Hulu, Google+, T-Mobile, GM

Posted by Shirley Brady on August 31, 2011 06:51 PM

Brands to Watch

Hulu reportedly draws bids from Amazon, Yahoo and Google.

Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.

Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.

GM reboots "Chevy Runs Deep" campaign.

Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.

Apple may have another lost iPhone fiasco on its hands.

Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...

brand news

In the News: AOL, Comcast, GM & more

Posted by Chana Mayefsky on August 9, 2011 09:00 AM

In the News

AOL reports earnings, says brand has taken a "meaningful" step forward.

Budweiser tops beer advertising effectiveness ranking.

Channel 4 tests interactive advertising.

Comcast and DirecTV spat continues.

Disney theme parks concerns investors.

Facebook and Twitter users rally to clean up U.K. riots.

Fred Perry to release Amy Winehouse's final designs early.Continue reading...

brand news

Brands to Watch: Apple, Toyota, Delta & more

Posted by Shirley Brady on July 29, 2011 04:30 PM

Brands to Watch

Airbnb crime victim claims company tried to silence her.

Apple iPhone ousts Nokia as world's best-selling smartphone, has more money than the US government.

AT&T plans to throttle data-hogs.

Bloomberg reportedly plans Arabic-language TV channel.

BMW i sub-brand starts to take shape with new concept cars.

Bulgari sales rise 23%.

Delta partners with LivingSocial to offer local deals.Continue reading...

brand news

Brands to Watch: LVMH, NBC, Samsung & more

Posted by Shirley Brady on July 27, 2011 06:00 PM

Brands to Watch

Apple, Microsoft and Cisco lead Moody's richest companies list, while iPhone 5 anticipation grows.

Banks bracing for US downgrade don't see panic yet.

Dunkin' shares jump 46% on first day of trading.

LVMH now owns 20% of Hermes.

NBC faces objections to upcoming series about the Playboy club.

PayPal boycotted by hacktivists.

Samsung reigns as Android champion.

Spanx taps into women's gym wear popularity.

Starbucks Facebook strategy shows value of engagement.

UBS sued by US regulator over $4.5 billion of mortgages.

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia