Posted by Sheila Shayon on February 25, 2013 11:10 AM
Six tech stars have banded together to create the Breakthrough Prize in Life Sciences, rewarding scientists “who think big, take risks and have made a significant impact on our lives,” said Anne Wojcicki, founder of genetics company 23andMe and married to Sergey Brin, co-founder of Google.
Wojcicki along with Brin, Facebook founder Mark Zuckerberg and wife Priscilla Chan, Russian entrepreneur Yuri Milner and Art Levinson, chairman of Apple and former CEO of Genentech created the foundation in an effort to bring scientists and researchers to the forefront. “I think that our society needs more heroes who are scientists and researchers and engineers," said Zuckerberg.
The foundation plans to reward five individuals or teams every year, however in its inaugural effort this year, 11 recipients were awarded the honor.
The 11 scientists, most of them American, will each receive $3 million—more than twice the amount of a Nobel Prize—making it the world’s richest academic prize for medicine and biology.Continue reading...
Posted by Shirley Brady on February 18, 2013 01:49 PM
Fresh from his Reddit "Ask Me Anything," Microsoft co-founder Bill Gates appeared on CBS This Morning. In his interview with Charlie Rose, Gates takes Microsoft to task for not being more innovative on mobile, calling the strategy taken "clearly a mistake."
Gates made comments during his chat about tech and philanthropy such as, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership." Watch the interview below.Continue reading...
Posted by Dale Buss on February 13, 2013 01:37 PM
Procter & Gamble is redoubling efforts to tap into the emotions of consumers and the inventiveness of entrepreneurs as CEO Bob McDonald declares that he has brought the company through a rough patch and sees a brighter future.
The company has just launched a new front door for its vaunted open-innovation program, Connect + Develop. The new website aims to speed up and simplify external connections by linking would be innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
Connect + Develop, which the company describes as, "at the heart of how P&G innovates," has been responsible for a wide variety of game-changing innovations introduced by P&G over the last decade, ranging from Swiffer Dusters to Crest Whitestrips. The aim of the new site is to make the sorts of connections that lead to such innovations "easier and more effective," Laura Becker, general manager of Connect + Develop and of global business development for P&G, said in a press release. Continue reading...
Posted by Mark J. Miller on February 13, 2013 01:02 PM
After hyping its release for weeks, Adidas' new Boost running shoes finally made its debut Wednesday. The New York announcement was made in good company, with 100-meter world champ Yohan Blake of Jamaica and two-time 10,000-meter Olympic gold medalist Haile Gebrselassie of Nigeria standing close by.
Since the release of Christopher McDougall’s excellent book "Born to Run" back in 2009, a book that made a well-researched case for running barefoot, the running world has had an ongoing debate of whether it is better to workout in “barefoot” shoes or to layer on the extra cushion.
With Boost, Adidas is going "all in" (as its global tagline goes) on the cushion, although the sportswear giant is happy to capitalize on that other market as well. The Boost shoes combine two new elements: the Boost cushioning, which is supposed to be so bouncy that it’ll keep runners going forward for extended periods and the ominous-sounding Spring Blade, which helps the shoe return to its proper shape while your foot flexes.Continue reading...
Posted by Mark J. Miller on February 12, 2013 02:39 PM
Running is about to change forever. Well, that’s what the marketing minds at Adidas want you to think about their new running shoes, the Adidas Boost trainers, which will make their debut Wednesday.
To prove the point, Adidas has released a teaser video (below) that shows off three metal balls being dropped from the top of the frame onto the base material for Boost, EVA (or ethylene vinyl acetate, which is often used in running shoes), and concrete. Guess which ball bounces the highest by far? Spoiler alert: Boost it is.
The Adidas Running website and Facebook page are also teasing the big reveal at a global press event in New York, while promoting the #boost hashtag to stir Twitter conversations.Continue reading...
Posted by Dale Buss on February 6, 2013 04:59 PM
Honda's "Innovator Series" attempts to position the automaker with envelope-pushing individuals.
With the Super Bowl over, many auto brands in the U.S. market are picking up in their marketing programs where they left off late last year. And while the eight brands that advertised during the game are all trying to extend those new advertising platforms in various ways (mainly through social media), others are turning — or rather, turning back — to associating themselves with innovation. Nissan, Honda, Ford and Lexus are among those employing the approach.
In fact, a new ranking of innovative companies across all industries, by Boston Consulting Group, gives automakers ten slots in the top 50, the highest total for the car industry since the consultancy began its ranking in 2005. Hyundai is ranked No. 10; Toyota, 11; Ford, 12; Kia, 13; BMW, 14; Nissan, 22; Audi, 25; GM, 29; and Renault, 34. VW dropped to 45th in this survey from 15th overall in 2010, the last time senior executives were polled.
Posted by Mark J. Miller on January 31, 2013 04:59 PM
The Super Bowl will mark the end of the first season for the apparel deal between Nike and the NFL — and don’t think for a second that the sportswear giant will miss an opportunity to crow about it.
The company notes on its website that as the San Francisco 49ers and the Baltimore Ravens take the field, players will be “wearing the NFL’s most innovative uniform system to date.” If that weren’t enough, athletes sponsored by Nike “will wear the Alpha Pro cleat and Vapor Fly glove.”
While the company trumpets its “Flywire technology” (“the uniform components are constructed to work in concert with each other,” it boasts, also noting “increased sleeve articulation),” one hopes that it has worked out the issues that had some of the league's larger players complaining about their new uniforms earlier in the season.Continue reading...
Posted by Dale Buss on January 28, 2013 06:45 PM
It's not exactly the USA versus the USSR over which country could get to the moon first. (Actually, the technology involved is, in many ways, more complicated.)
But the sudden rivalry between two coalitions of global automakers over fuel-cell technology will be an interesting and important struggle over the next few years. Which team — Daimler, Ford and Nissan, or BMW and Toyota — will be first to jointly bring an affordable, zero-emission car to market powered by hydrogen?
"We believe we were never as close to reaching a breakthrough in fuel-cell cars as today thanks to this partnership," said Thomas Weber, Daimler's head of research and development, according to Automotive News.
The age of mass-market, affordable fuel cell electric vehicles may soon be here thanks to a unique, three-way agreement among Nissan, Daimler and Ford. The three auto giants have joined forces to share Research & Development and investment for this next-generation, zero-emission technology.Continue reading...