Japanese automaker Nissan recently became the first brand to promote a car, its new Versa Note, for purchase on Amazon.
To bring further attention to the new model and partnership, Nissan asked Reddit users last week to request an item they would like from Amazon—and then started buying those items for them in an experiment overseen by two Reddit community managers.
Most advertisers would agree that Reddit is the kind of social network where you either speak the language or suffer the consequences. Of course, brands can fall victim to similar fates on Twitter, Facebook, and others, but Reddit's unique community and stringent ad rules make the platform a mine field for brands caught promoting themselves.
Nissan, however, followed the rules and garnered more than 1,500 comments and requests and concluded the experiment by treating some Redditors to 30 months of Reddit gold (the website’s premium membership) and a long list of items including: “Grow a boyfriend, roller skates, new boots, How to avoid huge ships(book), Calvin and Hobbes Book set, ultimate bacon sampler, horse mask, glorious three-wolf moon shirt, 17'' catfish pillow, LOVE ( Beatles Soundtrack), Cooking with Coolio (book), 4,500 ladybugs, banana slicer, bookmark, skull cap, how to sharpen pencils (book), pizza cutter, headset stand, puzzle, diapers, french press, Battlefield4, chair, camera mic, necklace, nean bag bed, scooter suitcase, KitchenAid, and a Nexus 10," according to Digiday.Continue reading...