week in review
Posted by Michael Waltzer on November 18, 2011 04:30 PM
Our most-read blog posts of the week includes Google+ and brands, John Deere's Can Do spirit and more:
#1 Worried About Google+? Help is on the Way
#2 Starbucks Scraps Crappers Just Before World Toilet Day
#3 John Deere Brings Can Do Spirit to Facebook Cause Marketing
#4 Nike ‘Back to the Future’ Shoes Raise $9.4 Million for Michael J. Fox Foundation
#5 Penn State and Joe Paterno Brand Damage: The Fall-Out Continues
#6 Overstock.com Backpedals on O.co Rebranding
#7 How Green Bay Packers Plan to be "America's Team"
#8 Flatter Up! Orioles Bring Back the Bird as Marlins Channel Maroon 5
#9 Angry Birds Flips the Bird to Hockey Fans
#10 Benetton's Back, Baby! Unhate Kiss Campaign Gets Papal Rebuke and Buzz
brands under fire
Posted by Abe Sauer on November 14, 2011 12:48 PM
Where to begin with the damage to the Pennsylvania State University brand?
For starters, Netflix no longer has to worry about finishing atop any 2011 "brand disasters" lists. Penn State has wrapped up that "honor" in a way only possible by associating your brand with "child rape cover up."
While Penn State administrators struggle with the current day to day PR nightmare the university is managing, what is the future of the school's brand? Which brand partners will stand with it and which are fleeing? That Penn State will recover is a foregone conclusion; time is always the best reputation rejuvenator.
But will it fully recover? That is not so clear.Continue reading...
Posted by Dale Buss on November 11, 2011 08:42 AM
BP claims victory in Russian case.
Boeing rides Dreamliner on confidence into Dubai Air Show.
Burger King deems new menu items a success.
CBS includes Charlie Rose and Gayle King in revised The Early Show roster.
Citigroup to sell EMI units for $4 billion.
Facebook retreats on privacy dispute with U.S. government.
GE foresees strong growth in emerging markets.
GM raises alarms in Europe with restructuring pledge as its Buick division bets on a lush interior in new Verano compact.
Kohl's adds $30 million to holiday marketing budget.Continue reading...
Posted by Dale Buss on November 10, 2011 08:57 AM
Adobe drops Flash for phones in bow to Apple.
Airbus delays A350 plane or parts shortages.
Caterpillar buys Chinese mining-machine maker.
Google chief returns to trim bloated ship.
Groupon holds on to cash, griping merchants.
J.C. Penney taps into talent from Apple.
James Murdoch insists he wasn't told about hacking evidence at News Corp.'s News of the World.Continue reading...