2014 Brandcameo Product Placement Awards

china

The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

Posted by Abe Sauer on September 13, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC beefs up… Jane Zhang for Skoda… Jet-setting iPhone… GM, BMW conquer car sales… McLaren moves in… Moutai droops… Toilet restaurant?… Sotheby's in Hong Kong… China's "social traveler"... Luxury car seats... Counterfeit Red Bull... Moon view flights... and more.Continue reading...

brand strategy

McDonald's Tries a More-the-Merrier Approach with Test of 'Blitz Box'

Posted by Dale Buss on September 10, 2013 01:42 PM

With the potential lack of any blockbuster new product on the horizon, McDonald's keeps repackaging and refining its existing menu in order to attempt to jolt stubborn sales in the US and elsewhere.

The latest twists: McDonald's burgers and chicken McNuggets packaged in a box for "multiple" consumption, and steak on breakfast sandwiches. "It's like they're throwing things at a wall to see what sticks," Sam Oches, editor of trade publication QSR, told USA Today. "It looks like another move on McDonald's part to redefine value."

Well, actually, the chain is throwing a bunch of stuff into what it calls the "Blitz Box": two Quarter Pounders with Cheese, two medium fries and 10 Chicken McNuggets with dipping sauces, a total of nearly 3,000 calories overall, for a price of $14.99. Blitz Box is a football-themed specialty tied to a local promotion with the Kansas City Chiefs and scheduled to extend through the Chief's NFL season.Continue reading...

china

The Week in China: Taobao Brand Takeover, Shanzhai Cronut, Hello Kitty Planes and more

Posted by Abe Sauer on August 30, 2013 01:10 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Zhejiang Satellite Television's "China Blue"... Nike's 100 percent recycled store... China's bra town… diaosi Mike Sui for Adidas... Mercedes hurting… Tiffany and Co. bling… Hong Kong's Kickstarter staffs up… Hello Kitty Boeing… I ♥ KM… WeChat in Mexico… Design Shanghai '13… Shanzhai cronuts... and more.Continue reading...

multicultural marketing

Jeremy Lin is a Chinese Marketing Juggernaut

Posted by Abe Sauer on August 26, 2013 04:45 PM

It's been over a year since "Linsanity" took over in New York City before spurring a global marketing phenomenon. Since then, Jeremy Lin has become the face of numerous brands in China and Taiwan, including Nike, Gatorade, Volvo and KFC. It's the last of those brands that's currently using Lin in a way that Western consumers would likely never see, shedding some light on why Lin is such a valuable spokesperson in Asia.

China (and Taiwan) have seemingly become Lin's regualr off-season home after he shot to stardom. He is nearly as well integrated in Asian culture as he is in the US, with a Weibo account as robust as his Twitter. And when he's not being mobbed by fans, Lin spends his time touring the country with his JLin Basketball Camp and visiting sickly orphans. Could Asia ask for a better role model?Continue reading...

china

The Week in China: Cherry Fire Sale, Xiaomi's Blood Rice Phones, Metallica Comes to Town and more

Posted by Abe Sauer on August 16, 2013 12:34 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Audi romances Qixi… Xiaomi's "Blood Rice"… "The Meat Shop"… Cleavage Creek… Disneyland Shanghai… Novartis… Ikea in trouble... blue jean pollution... "The Pickle Index"... 500,000 shoppers… and more.Continue reading...

brand battle

Chick-fil-A Leverages Brand Loyalty, High Unit Sales to Edge KFC in Rankings

Posted by Dale Buss on August 2, 2013 07:05 PM

Maybe one reason KFC is experimenting with its KFC eleven fast-casual concept is that it wants to stop competing with Chick-fil-A. Despite its own set of challenges, Chick-fil-A passed KFC to become the No. 1 chicken chain in the US market, according to the new compilation by QSR Magazine.

It was the only change of position among the list's overall top ten, which, of course, is still headed by McDonald's, followed by Subway, Starbucks, Wendy's, Burger King and Taco Bell. Arguably, this is a time of great innovation by industry players, with new menu items, day-part experimentation, pricing and demographic re-targeting. But positions in the ranking change only grudgingly as the overall QSR business remains sluggish, too.

The details show that Chick-fil-A appears to be leveraging what Marketing Daily called its "unusually deep customer loyalty" to achieve higher system-wide sales than KFC despite having about one-third fewer restaurants, or just 1,683 units open last year to KFC's 4,556. Also, while KFC's network shrank by 77 stores in the US in 2012, Chick-fil-A has expanded by 77. Total US systemwide sales were about $4.6 billion for Chick-fil-A to about $4.5 billion for KFC.Continue reading...

brand news

In the News: Walgreens, AT&T, Taco Bell and more

Posted by Dale Buss on August 2, 2013 09:17 AM

In the News

Walgreens opens training center for young workers with autism.

AT&T seeks warmer shopping experience at its stores.

Taco Bell tries building buzz by holding back on third Doritos Locos Tacos flavor.

American Express launches 13th "Unstaged" concert.

Apple still searches for new head of retail stores as ITC delays ruling in its import case against Samsung.

Avon says feds rejected its settlement offer in bribery probe.

Baxter found expense violations in China as Sanofi and AstraZeneca report new government scrutiny there.

Chick-fil-A surpasses KFC as top chicken QSR in US.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

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