Best Global Green Brands 2014

china

The Week in China: Starbucks Spreads Holiday Cheer, KFC Splits, China's 'Doorbusters' and more

Posted by Abe Sauer on November 29, 2013 12:18 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Starbucks and Christmas time come (again) to China… Ford outpacing GM… KFC breaks up… Nissan turns to heartthrobs… Ferrari owner age… Twitter's Asia strategy… Hugo Boss woes… so long, cognac… how China does "door busters"... and more.Continue reading...

china

The Week in China: Single's Day Sham, Only-Child Law Loosened, GM Jumps Ship and more

Posted by Abe Sauer on November 15, 2013 05:25 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Single's Day's billion dollar buyer's remorse… Lego boom… KFC less terrible… Moutai goes French… JPMorgan in hot water… stolen Rolls-Royces… GM going to Singapore… MomentCam app boom... Tesla sold a car… your garbage is gold… GOLD! and more.Continue reading...

chew on this

FDA Seeks to Vanquish Trans-Fats by Giving Them 'Non-GRAS' Status

Posted by Dale Buss on November 8, 2013 07:47 PM

Brands have been fleeing artery-clogging trans fats since a FDA labeling requirement for the stuff in 2006, but now the federal agency likely will finish off hold-out trans-fat products with a preliminary ruling this week that the primary source of the fats are no longer "GRAS."

GRAS means "generally recognized as safe," and it is the sine qua non for any ingredient that is going into a regulated food and beverage sold in the United States. The new FDA ruling made a preliminary determination that partially hydrogenated oils—the primary diet source of artificial trans fat in processed foods—no longer are GRAS for use in food. As Advertising Age noted, the next step is to find out from food makers how long it would take them to reformulate foods that contain extra trans fats if the ruling is finalized.

Trans fats have some inimitable qualities that help in food taste and texture, manufacturers say, including helping crisp french fries. Holdout brands have ranged from Pillsbury Grand! cinnamon rolls to Marie Callender pies from ConAgra to Diamond Foods' Pop Secret pocorn. So even though General Mills said that more than 90 percent of its US retail products already are retailed as zero grams trans fat, it called the ruling a "major development."Continue reading...

china

The Week in China: Gold Everything, Despicable KFC, iPhone Price War and more

Posted by Abe Sauer on November 1, 2013 01:46 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple sales analysis… McDonald's minions rise and KFC's bucket demise… One Direction for Toyota.. e-commerce boost… infant formula vending machines… China's nuts for "土豪金" gold culture… Amazon wine… "China's Craigslist"…  Ashton Kutcher… Taobao encourages showrooming… 53,000 square foot Disney Store... and more.Continue reading...

china

New KFC Promotion Strives for Disaster Trifecta in China

Posted by Abe Sauer on October 30, 2013 12:42 PM

In China, sales of foreign fast food continue to slow. McDonald's, despite a huge hiring push and nearly 250 new stores in China this year, has recently seen regional sales decrease. KFC is doing worse, with sales continuing to tank despite the brand weathering a hormone scandal a year ago and a recent H7N9 bird flu scare.

And chinese fast food brands appear to be closing the gap. Whether it's pricing, food safety or just taste, more local names like Taiwan's Dicos and the Bruce Lee-branded Kung Fu Catering are drawing the eye of Chinese eaters.

And to help along local vendors, KFC seems to be going for a hat trick of PR disasters. In an attempt to boost sales, this week KFC launched a two week promotion in which its chicken bucket is half-price. Except, it shrunk the contents—and Chinese customers have noticed.

On the first day of the promotion, advertised as the "Half-Price Bucket," social network users on Weibo and elsewhere have kicked up a storm of complaints pointing out that the bucket is half-priced because it has nearly half as much chicken. In a Weibo post forwarded nearly 3,600 times, user "Happy张江" breaks down how the new "half-price" bucket contains a lot less than the old bucket meal, asking in the end, "这特么是半价?" or "So what's this special half price?"Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

chew on this

KFC's New Cup Holder Container is Pure Fast-Food Genius

Posted by Dale Buss on October 3, 2013 06:21 PM

One blogger doesn't mince any words about how big a deal the new KFC Go Cups are. "Everything is going to change," wrote Mary Beth Quirk of Consumerist.com. "EVERYTHING."

Forgive her for getting a bit carried away, but it does seem that the fast feeder is on to something with Go Cups, plastic containers that can conveniently fit a KFC chicken entree into the cup holders of what the chain said amount to 83 percent of US cars. There are five selections in the Go Cup lineup for $2.49 each, including potato wedges.

But wait, there's more: The chicken and potatoes are kept separate by a divider, and the Go Cup not only has a base that fits into most holders but also a wider top so that it can accommodate more food. And most of the food sits up high for easy access.Continue reading...

china

The Week in China: 'Local Boss' iPhones, China's 1,600 Sq Mile Car, Bimbo's Old Bread and more

Posted by Abe Sauer on September 27, 2013 03:49 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China's upcoming car problem… iPhone's "local boss" model is a success… stunts to sell property… Jolin's Swarovski music video… Liu Wen for Coach… Puma's unwanted endorsement… $40K of Barbies… bribery charges for everyone!… Bimbo's old bread… BA's panda plane... and more.Continue reading...

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