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brand news

Brand News: Burger King's Pride Burger, Hobby Lobby, T-Mobile and more

Posted by Shirley Brady on July 2, 2014 09:14 AM

TOP STORIES

Amazon defends stance against publishers.

Burger King unveils Gay Pride-themed "Proud Whopper" in limited test.

Google buys online music service Songza for reported $39 million.

Hobby Lobby ruling sparks mixed reactions by US business-owners.

T-Mobile accused by FTC of adding bogus charges to bills.

MORE BRAND NEWS

American Apparel founder Dov Charney fights to regain control of brand.

BMW plans billion-dollar factory in Mexico.

Budweiser owner AB InBev strengthens trademark position by buying Czech Budweiser brewer.

Consumer Reports survey slams KFC, Taco Bell and McDonald's.Continue reading...

brand news

Brand News: Warby Parker, Barnes & Noble, Google and more

Posted by Dale Buss on June 25, 2014 09:49 AM

TOP STORIES

Warby Parker hits milestone of one million glasses sold—and distributed—with one-for-one model. 

Barnes & Noble plans split of retail, Nook businesses.

Google kicks off long-awaited developer's conference today as speculation builds about Play. 

GM plans to offer broad payout to accident victims in recall saga, report says.

KFC plans makeover of China restaurants.

MORE BRAND NEWS

Aereo sees Supreme Court rule against it, saying it violated copyright laws of broadcasters. 

Amazon runs into another hurdle for drone delivery program.

AT&T and DirecTV tout their deal to Congress.

American Express sponsors LGBT initiative. 

BMW mulls location of second North American factory.

Ford aims newly global Edge SUV at German premium brands in Europe.Continue reading...

brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

World Cup Daily

Protests Fail to Slow World Cup as Brands Press On with Promos

Posted by Mark J. Miller on June 13, 2014 03:31 PM

Come hell or violent protests, nothing is stopping the World Cup train from running wild through Brazil. Thousands of protestors and police donning riot gear clashed in the streets of Sao Paulo in the ongoing battle over exorbitant spending on the major tournament by the Brazilian government and the millions being spent by brands sponsoring the event. 

Despite the shadow strewn across the World Cup, brands are rolling on with their elaborate and expensive campaigns, sponsors or not. Pepsi, whose rival Coke is the major beverage sponsor of the tournament, just released a new short film directed by Spike Lee featuring a World Cup-themed song from Kelly Rowland. The film is part of Pepsi’s Beats of the Beautiful Game project, which consists of a short films and a music album featuring stars like Janelle Monáe, Timbaland and the all-girl Brazilian funk band Pearls Negras.

In addition, Pepsi has teamed up with Dutch consumer electronics brand Band & Olufsen to release a limited-edition headphones as part of its soccer-themed Live for Now capsule collection. The headphones have street-art patterns on the underside with black, white or Pepsi blue on top, according to Stylus.com.Continue reading...

brands under fire

Global Day of Fast Food Labor Protests Hits QSR Brands

Posted by Dale Buss on May 15, 2014 07:11 PM

Is the fast-food business model creaking under the weight of new wage protests? “Living-wage” advocates hope so after today's global demonstrations in support of better pay and workers' rights, billed as the biggest fast food strike ever.

On Thursday, labor and union activists and Occupy Wall Street alumni, as well as thousands of fast-food workers who walked off their jobs, came together to protest at least 17 major QSR chains in some 30 countries, calling for wages of $15 an hour as well as a right to form a union, organized by a group calling themselves Fast Food Forward.

The movement, which has its roots in the US where one-day protests have occured in over 150 cities for the last 18 months, stalled sales at fast-food outlets around the world as protesters demonstrated in front of restaurants, on sidewalks and inside malls, some even donning Ronald McDonald costumes.Continue reading...

sip on this

Starbucks Enlists Seattle's Best Coffee Brand in UK Coffee War

Posted by Dale Buss on May 6, 2014 02:48 PM

Starbucks continues to adjust to new realities in the important U.K. market. Not only will it be paying more taxes there following a public outcry, but now the icon of American "lifestyle" coffee brands is bringing its less-expensive Seattle's Best Coffee marque to Britain.

The arrival of Seattle's Best in the UK appears aimed at shoring up Starbucks' performance against less-expensive coffee competition from McDonald's and other quick-service restaurant brands. Starbucks sales fell in fiscal 2014 in the U.K. for the first time since Starbucks entered the market in 1998. In a cost-cutting move, the company has been closing some of its 550 British outlets that aren't profitable due to expensive rents.  

"We chose to launch Seattle's Best Coffee in the U.K. because we know Brits love their coffee," Simon Hillier, Starbucks European foodservice director, told the Independent. The cheaper brand offers an "everyday range" of coffees for "coffee-on-the-go consumers." Those consumers will have to search a bit to find the Starbucks-owned SBC, however.Continue reading...

chew on this

Perdue Joins All-Natural Crusade with Antibiotic-Free Harvestland Line

Posted by Dale Buss on March 4, 2014 06:20 PM

Antiobiotic-free chicken has come home to roost in the US market. The "Eat Like Your Ancestors" campaign just launched by Perdue for its antibiotic-free chickens is the latest evidence of that.

Chicken raised without antibiotics still comprises only about 9 percent of the $9 to $10 billion US chicken market, according to NPR. But the trend is definitely moving in that direction as supermarket suppliers of chicken, such as Perdue, join an increasing number of fast-food chains, including Chick-fil-A, in making antibiotic-free birds available and pledging to stop using chicken that has been raised with antibiotics.

Chipotle, of course, was a leader in this movement by going antibiotic-free more than a decade ago and calling for "humane housing standards" for chicken suppliers. More so, its recent short film, "The Scarecrow" and its new satirical series, "Farmed & Dangerous," have fingered an "industrialized" food industry for continuing to rely on antibiotics and other less-than-optimal food sourcing tactics. Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

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