Posted by Dale Buss on January 10, 2013 09:01 AM
AIG decides against joining federal lawsuit.
Boeing tries to defuse fears about Dreamliner.
Yum! Brands apologizes for KFC chicken probe in China.
ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.
Chrysler sees push from UAW for IPO.
Coca-Cola files claim in China against false fungicide rumors.
Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.
Ford doubles dividend with business humming.Continue reading...
chew on this
Posted by Mark J. Miller on January 9, 2013 02:12 PM
Yum Brands! may be lowering its 2013 outlook and fighting to keep Chinese customers flocking to KFC following a chicken safety scare, the brand has a secret weapon: the Colonel's other secret recipe.
KFC has brought its secret fried chicken recipe to 115 countries and now it's moving another secret recipe for another classic American food through their franchise stores: chocolate-chip cookies, which the quick-serve chain introduced as a limited time offer in select U.S. markets in late November.
Since KFC has gotten so much PR longevity out of the “vault” that supposedly contains the secret recipe Colonel Sanders used to make the chicken, the chain is keeping the top-secret recipe for the cookies locked up tight in there, too.
And even though it's busy tapping into Super Bowl fever with its couchgating promotion, its chocolate chip cookies are still resonating with fans.Continue reading...
chew on this
Posted by Shirley Brady on January 8, 2013 09:31 AM
Yum Brands, the parent company of KFC, is trimming its 2013 outlook on lowered China sales projections.
A scandal involving two of KFC China's small chicken suppliers hurt sales more than expected in the market, with sales at locations open at least a year expected to be down 6 percent, compared with the 4 percent drop previously forecast for this year.
News of the so-called 45 Day Chicken food safety scare broke late last year, but Yum Brands says it stopped using chicken from suppliers in China that are now under a government investigation before the review was announced. Analysts expect the company to recover from the business hit in its biggest market. (Above, U.S. NBA star Jeremy Lin promotes KFC China.)
Posted by Shirley Brady on January 7, 2013 07:02 AM
Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.
Hulu CEO resigns as web TV startup faces impasse.
NHL resolves labor dispute, faces shortened season.
Apple envy one of Fast Company's suggested New Year's Resolutions for brands.
Bank of America settles with Fannie Mae for $10 billion.
BMW is paring back car discounts in Germany.
CES lures brands and marketers to Las Vegas.Continue reading...
Posted by Dale Buss on January 3, 2013 04:14 PM
One of the last big things that Joel Ewanick did before he was bounced as General Motors' CMO last summer was to declare that the giant automaker was going to sit out TV advertising in Super Bowl XLVII on February 3. But don't be surprised that GM is trying to find every other way it can to attach itself to the Big Game.
One of the latest reports is that Chevrolet plans to place its all-new 2014 Corvette on the 50-yard-line during the halftime show and present it to this year's celebrity performer (and Pepsi partner), Beyonce. But GM hasn't budged an inch in terms of its decision to sit out actual advertising during the Super Bowl telecast on CBS, even though Chevy could probably make real good use this year of its traditionally strong presence in the game, with a new 2014 Silverado pick-up truck comnig out and its overall brand message remaining muddled.
Speaking of Beyonce, PepsiCo now plans to put 50 contest winners onstage with her during the halftime show. The online contest invites entrants to post photos of themselves in Beyonce-style positions that could be used in ads promoting her performance.
In other Super Bowl advertising news, M&Ms has announced that it will return to the game with an all-new 30-second commercial during the first quarter. Last year, M&Ms introduced the world to its "Ms. Brown" character that was a hit with viewers. All that Mars Chocolate North America will say about its plans for this Super Bowl is that it will "tap our colorful characters" once again.Continue reading...
Posted by Dale Buss on December 20, 2012 08:55 AM
NYSE Euronext is in merger talks with the IntercontinentalExchange. (Update: Sold!)
Foursquare starts using Facebook data for recommendations.
General Mills announces more than 100 new products for 2013.
Amazon's Jeff Bezos among retail leaders honored by NRF.
Apple feels heat in Brazil over iPhone brand and sees "pinch to zoom" patent rejected.
Barack Obama pledges to take action on gun control.
Best Buy digital chief resigns.
Darden takes new tack to spur U.S. restraurant brands.
Deutsche Bank image remake suffers.
Disney raises bar on customer experience with new Fantasy Land.
eBay stops advertising inside mobile apps.Continue reading...
Posted by Sheila Shayon on December 13, 2012 02:01 PM
Following in the wake of Zara's capitulation, Levi’s is now the 11th brand to bow to pressure from Greenpeace's global Detox campaign. The denim giant has committed to eliminate releases of all hazardous chemicals throughout its supply chains and products. Still being pressured: Calvin Klein, Gap, and Victoria’s Secret as part of the green campaigner's goal “to expose brands until the use - and abuse - of hazardous substances is totally eliminated.”
The world’s largest denim brand, has agreed to eliminate all releases of hazardous chemicals throughout its entire supply chain and products by 2020. The commitment comes eight days after Greenpeace launched its “Toxic Threads: Under Wraps” report targeting global fashion brands releasing toxins in Mexico's rivers, resulting in a digital groundswell with more than 210,000 people calling on Levi’s to Detox, tens of thousands taking action on Facebook and Twitter, and over 700 people protesting outside Levi’s shop fronts in over 80 cities worldwide.
As part of its Zero Discharge Commitment, Levi’s (as outlined in a blog post) will start requiring 15 of its largest suppliers in China, Mexico and elsewhere in the Global South to disclose pollution data as early as June 2013, followed by compliance from 25 additional major suppliers by the end of 2013.Continue reading...
Posted by Dale Buss on December 11, 2012 08:57 AM
Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.
HSBC to pay record U.S. penalty on money laundering.
Diageo terminates talks on "future" of Jose Cuervo.
AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.
AOL postpones premiere of hip-hop-inspired TV ad.
Boeing faces revived concerns about 787.
Burberry launches Christmas events and global review.
Burger King expands digital marketing.Continue reading...