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Lana Del Rey Croons for Jaguar, Latest in Auto-Branded Video Boom

Posted by Abe Sauer on February 21, 2013 12:28 PM

To paraphrase Don Draper: At last, a beautiful product placement Jaguar can truly own.

And own it they do when it comes to the latest music video for Lana Del Rey's new track "Burning Desire."

"I drive fast / Wind in my hair / I push you to the limits / Cause I just don't care," sings Del Rey. With her on a dark lonely stage and a Jaguar F-type on a sunny lonely highway, the video might be something Don Draper and team would have cooked up themselves.

It's been nearly a year since Jaguar was ambushed with its unflattering product placement on Mad Men, where Jaguar was party to prostitution and a failed suicide attempt. Jag's appearance in Del Rey's "Burning Desire" video is the latest step on the march to the upcoming debut of the branded film, "Desire," which the luxury automaker is commissioning from director Ridley Scott's production company.

Everything old is new again as auto companies from Mercedes to Dodge are embracing the exploding auto-branded content format... again. Continue reading...

brand news

In the News: Lance Armstrong, Nissan, Virgin and more

Posted by Dale Buss on October 22, 2012 09:00 AM

In the News

Lance Armstrong is stripped of titles and banned from cycling for life by international body.

Nissan joins hybrid parade.

Virgin's four-star hotels are coming to NYC.

AIG CEO defends company's "free lunch" to New York mag.

American Idol sees ad rates fall.

Ancestry.com agrees to $1.6-billion takeover deal.

Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.

BP sells entire Russian stake to Rosneft.

Banana Republic plans to bring back Mad Men collection.Continue reading...


Branded, the Movie: Branders Take Aim at Branding With Meta-Irony, QR Codes

Posted by Abe Sauer on September 6, 2012 12:05 PM

There is something wonderfully ironic about a movie that attempts to expose the dark world of manipulating consumers by using QR codes. But then, even the creators of the new film Branded (opening Sept. 7) openly admit "that meta irony is a big part of the film, for sure."

The question is, how to market a film whose message is explicitly about exposing the malicious intent of marketing strategies? QR codes, of course.Continue reading...

brand news

In the News: McDonald's Mad Men Uniforms and more

Posted by Shirley Brady on June 21, 2012 08:51 AM

In the News

McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.

Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.

Starbucks to open first tea-only store under Tazo brand.

Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.

Apple fined in Australia for misleading iPad advertising.

BlackBerry-maker RIM downsizes workforce.

Cabot to buy Norit for $1.1 billion.

Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...

brand collaborators

Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk

Posted by Shirley Brady on May 29, 2012 04:29 PM

Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.

Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th. 

As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a Gilt.com pre-sale at noon ET on Wednesday.)Continue reading...


Men in Black 3 Product Placements: MIB Re-Team With Ford Taurus & More

Posted by Abe Sauer on May 28, 2012 11:55 AM

Film: Men in Black 3
Total Products/Brands Spotted: 22
Standout Placement: Ford Taurus
Most Memorable Placement (positive): Glamour magazine
Most Memorable Placement (negative): Ford Taurus
Overall Product Placement Integration Grade (1-10): 5
Comments: Continuing the trend we noted a year ago with X-Men: First Class, the third installment in the Men in Black franchise — the world's new #1 movie — sets a good position of its action (and its viral marketing) decades back, cashing in on the 1960s craze. This setting allows for period-appropriate product placement such as one for Hamilton watches and placement gags involving Glamour magazine, Rolaids, the New York Mets and Viagra.

But the real star of the show is Ford, which is once again launching its Taurus with a sci-fi film.Continue reading...


Men in Black 3 Re-Teams with Weekly World News for Viral Movie Promotion

Posted by Abe Sauer on May 25, 2012 06:05 PM

"Weekly World News is the Wall Street Journal of otherworldly headlines. Any cultural project that deals with what's 'really' out there needs to be working with us."

So said Neil McGinness, CEO of the Weekly World News, when brandchannel asked him about the co-promotional campaign the "newspaper" has been running with Men in Black 3, which is poised to take over as the new #1 movie from The Avengers.

As viral marketing tie-ins and product placements go, the partnership is a tremendously appropriate one. Weekly World News was, after all, with the Men in Black franchise since the beginning.Continue reading...


Brandcameo: Mad Men’s Don Draper Meets the Beatles

Posted by Mark J. Miller on May 8, 2012 05:55 PM

Cool Whip wasn't the only brand that popped up during Sunday night's Mad Men — a different kind of cool brand, one that whipped fans into a frenzy back in episode 508's day, was also very much in evidence: the Beatles.

It’s been more than four decades since the Fab Four last performed together. Since then, of course, John Lennon was assassinated and George Harrison died of lung cancer. While time has passed and much has changed, the Beatles remain one of the world’s powerhouse brands. One reason why is because those who protect it are still doing so extremely diligently. The band’s songs rarely are heard in any kind of situation other than on the radio or on whatever form of music player consumers prefer.

That changed this past Sunday night when AMC’s Mad Men used the “Tomorrow Never Knows” in an episode that partially chronicled protagonist Don Draper’s attempt to understand the youth culture. As part of his efforts, Draper puts “Revolver” on the stereo and listens to the tune, the last track on the album. Released in 1966, the song marks a bit of turning point musically for the band and era as it showcase the band’s experiments with psychedelia. Lennon used Timothy Leary’s The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead as inspiration for the lyrics.

Draper is befuddled by the song, but Mad Men creator Matthew Weiner wasn’t confused one bit.Continue reading...

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