Posted by Shirley Brady on March 26, 2012 12:31 PM
QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?
H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.
Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.
Move over, Ralph Lauren's Big Pony and Lacoste's Big Croc — Benetton is joining the big logo brigade:Continue reading...
Posted by Sheila Shayon on March 23, 2012 03:03 PM
It’s a good thing Mad Men’s Don Draper lived in the 1960’s, when Madison Avenue executives were thriving and “style, confidence, debauchery, lust and action” defined the job (as the Emmy Award-winning AMC series would have us believe).
Today, of course, it's not quite so swinging: "the job market is pretty rotten. Opportunities are limited. Agencies aren't doing the same kind of hiring they were five years ago, and there's no denying that those closer to 55 are going to have a harder time,” Nancee Martin, director-talent at Omnicom Group's TBWA Worldwide, commented to Ad Age. "In the past, advertising spoke to the audience, now it's more of a conversation. There are a lot of great Don Drapers out there today, and the really great ones are the ones who've learned to add to their game and keep their eye on the prize," observed Robert Manni, president of Agent16, to the Guardian.
Indeed, Ad Age estimates that agencies accounted for 189,700 jobs in pre-recession 2007, but by January 2010, that number was down by 30,000 jobs. As of November 2011, agencies had regained 17,000 jobs, but not the same jobs, and the majority were being filled by younger digital talent. As the fifth season of Mad Men kicks off with a two-hour special on AMC on Sunday night, what is thriving is the marketing of products related to the franchise and the concomitant glamorization of that era.Continue reading...
Posted by Abe Sauer on March 9, 2012 11:55 AM
Hark! It's Monty Python's new iPad app.
Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...
Posted by Dale Buss on February 3, 2012 09:05 AM
AMR CEO defends job cuts at American Airlines.
AOL doubles down with investment in Huffington Post streaming TV network.
Apple dealt legal setback against Motorola, expands patent fight with Samsung.
Amazon could burn through its cash.
AstraZeneca plans to cut another 7,300 jobs.
Banana Republic brings back Mad Men collection with AMC.
Chipotle holds the line on pricing.
Chrysler re-launches in U.K. with Super Bowl spot on Sky.
Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...
Posted by Dale Buss on January 20, 2012 09:02 AM
AT&T risks customer defections with higher data pricing.
Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.
David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.
Carnival suspends some cruise marketing in wake of Italian shipwreck.
Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.
Fox makes American Idol available by VOD as first-week ratings dip.
GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...
Posted by Dale Buss on January 13, 2012 09:03 AM
Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.
Delta eyes bid for American Airlines, AFP says, and so do others.
MetLife cuts 4,300 jobs as company exits mortgage business.
BMW and Daimler plan to raise U.S. output.
Bank of America ponders retreat from some regions of U.S.
Best Buy sees fallout from holiday delivery foul-up.
CBS talks with David Letterman about a new contract.
CVS Caremark settles deceptive-pricing charges.
Chipotle plans to open second ShopHouse Asian restaurant.
Coca-Cola expands social marketing to Tumblr.Continue reading...
Posted by Dale Buss on December 7, 2011 09:07 AM
AMC considers reality shows to complement Mad Men and Breaking Bad.
BP and Shell plan to resume oil exploration in Libya.
Boeing hopes rise for union accord that would end labor struggle.
CBS is upbeat about TV business in 2012.
Citigroup announces cuts of additional 4,500 jobs.
Daimler loses value with investors relative to BMW as the two companies race to finish in U.S. luxury-car sales for 2011 and as Daimler's Mercedes-Benz brand plans big boost in U.S. output.
Darden cuts forecast due to Olive Garden woes.Continue reading...
Posted by Matthew Moore on November 11, 2011 01:57 PM
Brooks Brothers labels itself an “American Classic” brand. Walk into a Brooks Brothers store, and you'll see classically tailored suits, as well as polo and button-down shirts in any color and pattern. These days, you'll also see Brooks Brothers apparel alongside other classic American brands: Levi Strauss, Hartmann, Peal & Co. and Red Wing Shoes. Brooks Brothers has also partnered with the hit TV show Mad Men in the past.
The St. Andrews Links, another globally known brand, has recently teamed up with Brooks Brothers by naming the American brand the official clothier of the home of golf. Brooks Brothers is now selling St. Andrews' logo apparel, and the brand's flagship store even has golf simulator that allows customers to take a break from shopping and play three of St. Andrews' famous courses.Continue reading...