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brand news

In the News: BP, McDonald's, PepsiCo and more

Posted by Dale Buss on April 4, 2011 09:00 AM

In the News

BP seeks to resume drilling in the Gulf of Mexico.

Fox readies launch of Nat Geo Mundo Spanish-language channel.

IBM gets into the pharma business via nanotechnology.

Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.

Mad Men is adding more commercial opportunities.

McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.Continue reading...

brand news

Brands to Watch: AMC, Sbarro, American Apparel and more

Posted by Dale Buss on April 1, 2011 09:00 AM

In the News

AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.

Sbarro restaurant chain to file Chapter 11.

American Apparel nears bankruptcy filing.

American Airlines and Japan Airlines launch trans-Pacific airline alliance.

Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.

Disney rolls out Disneymedia+ to integrate brand marketing in Europe.

Panasonic reports on impact of Japan disaster on operations.Continue reading...

brand news

Brands to Watch: Walmart,Toyota, Nokia and more

Posted by Shirley Brady on March 29, 2011 06:00 PM

Brands to Watch

Walmart class action suit unlikely as Supreme Court "roasts" attorney representing female workers.

Nokia files second ITC complaint against Apple.

Toyota asks US dealers to limit parts replacements.

AMC continues talks with Mad Men creator Matt Weiner as fans bemoan delayed season.

CNN's Anderson Cooper takes lead with viewers 25-54 as MSNBC stumbles.

GE is buying Converteam for $3.2 billion.

True Religion's flared jeans revive denim sales.

Twitter founder Jack Dorsey reveals turnaround plan.


that's entertainment

Very Mad Men: Don Draper & Co. Face Two-Year Delay

Posted by Shirley Brady on March 29, 2011 12:15 PM

Not even Don Draper would do this as a P.R. stunt — Mad Men won't return to TV until 2012 due to a contract dispute between AMC and series creator Matthew Weiner, reports the Wall Street Journal.

brand news

In the News: iPad, CNN, Nielsen and more

Posted by Dale Buss on March 23, 2011 09:00 AM

In the News

America is the first nation to ban food imports from Japan's radiation zone, as tap water threat looms. The nation's disaster bill tops $309 billion and Tepco may receive up to $25 billion in loans. 

Aflac teams with Monster.com to find Gilbert Gottfried's replacement.

Apple pulls 'gay cure' iPhone app, brings iPad 2 to 25 more countries.

Cablevision tiles up to nine TV channels on a single screen.

CNN leads in cable news ratings while MSNBC loses ground.

Facebook and Twitter can't stop "poisoned links."Continue reading...

celebrity brandmatch

Mad Men Stars Make Hay on Hiatus

Posted by Shirley Brady on March 9, 2011 02:00 PM

It's fun to watch other Mad Men stars (beyond Jon Hamm and January Jones) ascend.

The latest video from Brooklyn band The National was conceived by Mad Men season one guest star Kristen Schaal and her fellow Daily Show writer — so naturally, she plays the president of the United States.

In a plot twist out of The Bodyguard, she catches the eye of Slattery, who's also currently in cinemas (as a Fedora-sporting foil to Matt Damon in The Adjustment Bureau) and has been touting Lincoln when not shooting Mad Men.

Also out today: two other Mad Men actors pitching a product that would make their on-screen characters spit out their whiskey.Continue reading...

that's entertainment

Not Fade Away: Playboy Goes Private

Posted by Abe Sauer on March 4, 2011 04:00 PM

At least some bunny loves Playboy.

Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.

But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.

A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.

It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...

brand news

Brands to Watch: Comcast, Apple, Citigroup and more

Posted by Shirley Brady on January 18, 2011 06:30 PM

Brands to Watch

Comcast's acquisition of NBC Universal is approved (with one FCC commissioner, Michael Copps, opposed). Conditions for the deal, expected to close by Feb. 1, include that Comcast must give up its management role at Hulu, and abide by anti-favoritism clause — a victory for Bloomberg TV and other networks that compete with Comcast and NBCU's channels. Comcast, separately, just invested $10M in Snagfilms, an ad-supported documentary site that owns INDIEwire, and led a $9M financing round in e-publishing consultancy Perfect Market.

Apple announces record quarterly earnings of $6B, with 7 million iPads sold during the Christmas quarter. The iPhone is now the UK's "most desirable" brand.

Citigroup "disappoints" despite quarterly profit of $1.3 billion.Continue reading...

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