Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.

In other celebranding news:

Bono swoops in to address Spider-Man on Broadway woes.

Bristol Palin is writing a book.

Christina Hendricks pitches Vivienne Westwood.

Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...

Amazon launches this-side-of-spam simple email service.

American Apparel files $5 million suit over 'exploding' nail polish bottles.

Blackwater (now Xe) suit tossed 7 years after "grisly deaths."

Goldman Sachs: better at marketing than managing assets?

Horizon Air retires brand in favor of Alaska Air.

JCPenney is closing 25 stores and select operations.

Madonna's Material Girl juniors collection for Macy's replaces Taylor Momsen with Kelly Osbourne.

Neutrogena hires Kristen Bell to endorse brand.

North Face backs U.S. Freeskiing brand with the U.S. Ski and Snowboard Association.

Taco Bell refutes "where's the beef?" lawsuit.

Twitter is blocked during protests in Egypt.

Swedish fashion retailer H&M's next fashion collaborator won't be a designer on the scale of Lanvin's Alber Elbaz, whose capsule collection was highly anticipated and quickly sold out — or a designer at all, for that matter.

It's producing a limited collection by fellow Swede Elin Kling, who started blogging in 2007 and previewed the autumn/winter 2010 collections on H&M's website (above). She's now considered "Sweden's leading fashionista," according to The Telegraph.Continue reading...

Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.

Apple launches app store for Mac software.

Bank of America categorizes clients, adds fees.

Boeing loses major 747 order due to delays.

BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.

CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...

Google and Microsoft join President Obama's fight on $75 billion illegal drug e-market, as Obama meets with Bill Gates and Warren Buffett to discuss bolstering the US economy.

WikiLeaks leader Julian Assange granted bail (but Sweden vetoes) as supporters pay $360,000 for New York Times ad.

Audi and Mercedes-Benz lead automaker push to go social for 2011 Super Bowl.

Best Buy share price plunges on lowered forecast, despite brighter November for US retail sales.

Brett Favre draws criticism for trying to profit from end of winning streak.

CNBC launches subscription CNBC Pro, "for the serious investor."Continue reading...

With some 50,000 interviews (TV and radio) under his suspenders, CNN will bid adieu to Larry King on Thursday night during the final episode of Larry King Live.

While his replacement, the British journalist Piers Morgan, prepares for his January debut in the 9pm timeslot that the venerable TV interviewer filled for 25 years, King tells the New York Times “the saddest part” about stepping down.Continue reading...

If Madonna's getting into the fitness business, it should come as no surprise that the original entertainer turned workout guru would return to the mat. Cue actress Jane Fonda, who recast her Hanoi Jane activist image (and bolstered her fortune) by adding fitness icon to her list of credits in the 1970's.

Sure enough, she's officially relaunching Jane Fonda's Workout, only this time she's joined by a handpicked cadre of trainers (dubbed "Team Fonda"). A new series of DVDs aimed at baby boomers and a related line of branded fitness equipment are launching at Target on Dec. 26 — just in time for all those New Year's resolutions.Continue reading...

Apple's iPhone threatens domestic brands Samsung and LG in South Korea.

Atkins Nutritional Holdings is sold (yet again), this time to a private-equity firm.

Boeing faces increased federal scrutiny of its 757 airliners.

Borders loss widens as sales drop.

Dean Foods pays $30 million to settle Vermont antitrust suit.

Domino’s looks overseas to drive growth in 2011.Continue reading...