Posted by Dale Buss on September 14, 2011 12:03 PM
When Fiat CEO Sergio Marchionne tossed around the idea of an American-built Maserati at the North American International Auto Show in Detroit last January, the notion had an odd ring to it.
Even for a group of companies, operations and brands that the peripatetic Italian was still trying to organize into a cohesive global whole, the possibility of Chrysler workers in Detroit — a few miles down the street from the auto show — building a true luxury vehicle for export seemed too far-fetched even for him.
But half a world away, in Germany this week, Marchionne showed just how serious he was when he unveiled the vehicle in question at the Frankfurt Auto Show.Continue reading...
Posted by Shirley Brady on September 13, 2011 07:02 PM
BMW, Audi, Mercedes-Benz and Porsche hit Frankfurt Auto Show with luxury cars retooled for younger generation, while Maserati brings Jeep-based SUV to Frankfurt.
ConAgra sets deadline for Ralcorp.
Cracker Barrel's new CEO outlines her plan amidst shareholder battle.
Dr. Oz shakes apple juice industry to the core.
eBay hit by criminal probe over use of Craigslist information.
Heineken-sponsored private concert in Brooklyn by Kanye West released by Vevo.
Ikea dispels death of Billy (bookcase) rumors.
KFC Australia pulls campaign claiming free range chickens.
Lady Gaga releases second in series of "fashion films" on YouTube.Continue reading...
Posted by Dale Buss on August 24, 2011 08:47 AM
BHP confident in future of mining as profit jumps.
BYD troubles threaten expansion of Chinese automaker -- and Warren Buffett's investment.
Bank of America gets new battering by financial markets.
Groupon stumbles in China.
Heineken shares plunge on stagnant profit.
Heinz makes low-end push.
Hertz to begin renting electric cars in China.
Kraft cuts coffee prices 6 percent.Continue reading...
Posted by Dale Buss on August 18, 2011 06:00 PM
Stock markets plunge on unsettling economic news.
Bank of America says some of its debit cards were compromised.
Coca-Cola plans $4-billion investment in China.
HP to spin off PCs and exit tablets.
Maserati to build SUV in Michigan at Chrysler plant.
MetLife leads variable-annuity sales.
Motorola can't solicit rival offers to Google's, papers say.
Nissan plans to quadruple market share in China.
Volkswagen isn't interested in buying Opel from General Motors, report says.
President Obama begins his vacation on Martha's Vineyard.
Posted by Mark J. Miller on June 8, 2011 02:00 PM
When Porsche started selling its cars in Korea back in 2003, it sold 80 of them in the first year. Last year, the company sold 708 and it is on pace to sell more than 1,000 in 2011, according to the Korea Herald.
The “well-to-do” of Korea are falling in love with foreign luxury cars, the site reports. Bentley sold vehicles there last year, while Maserati and Ferrari each sold about 50.
It’s not as if Korea is known for its open roads, while Seoul is known to have some of the worst traffic in the world. The allure?Continue reading...
Posted by Abe Sauer on May 20, 2011 06:00 PM
The first preview for the weighty, moody new NBC TV series (coming this fall) about the iconic brand, The Playboy Club, is out.
The question is, will Playboy be able to capitalize on the attention to bring a little of its former luster to a brand that many now know more as a E! reality show staple? Besides paying homage to house that Hef built, it's also a potential windfall for the city of Chicago following the cancellation of FOX's Chicago Code.
Clearly, when it comes to new releases, Pirates of the Caribbean: On Stranger Tides has the weekend nearly to itself. So before we get to our look at upcoming releases, here's a look at another retro 60's brand that popping up on US TV screens this fall.Continue reading...
Posted by Abe Sauer on March 21, 2011 12:00 PM
The big product placement story out of Limitless, the new #1 movie at the box office (with $19 million in US ticket sales), is Maserati — not how the auto brand actually performed in the film in its minor 20-second scene, but how it leveraged that role into a "limitless" amount of publicity.
After the Hollywood Reporter wrote a 1,000-word piece gushing over the car's role (which we suspect may itself be product placement), the story flooded the web. Even Limitless' Wikipedia entry now contains a mention of Maserati's "guerrilla-style" product placement.
Despite the cool-sounding term "guerrilla-style," there is nothing at all "guerrilla" to the Limitless Maserati product placement.Continue reading...
Posted by Abe Sauer on March 18, 2011 06:00 PM
Vroom vroom.... This weekend in product placement is all about the automobiles. We've already looked at how this weekend's season finale of HBO's Big Love falls in love with the new Mini Cooper, a convertible version of which gets a big scene (above).
As we consider this weekend's crop of new films — Limitless, Paul and The Lincoln Lawyer — there are Lincolns, Masertais and ... Winnebagos? You betcha!Continue reading...