chew on this

McDonald's Mass Appeal: Sweet Slam Dunk-in' With Fresh-Baked Goods

Posted by Dale Buss on March 13, 2012 11:01 AM

With every turn of the menu, McDonalds becomes more like Starbucks becomes more like Jamba Juice becomes more like — well, you get the idea.

Apparently reacting specifically to the opportunity to compete with Massachusetts-based Dunkin' Donuts for the morning sweet tooth of New Englanders, McDonalds is expanding its breakfast lineup in its stores in the region to include baked goods: cheese danish, two kinds of muffins, banana bread, and vanilla scones. They join traditional standbys such as Egg McMuffins and recent additions such as oatmeal on the morning menu, but unlike those staples, the new bakery fare will be available at McDonald's all day.

The goods will be baked on-site at each of the McDonald's involved. "The fact that we bake them on the premises is a unique piece," he said. "We actually bake them — they're not frozen," Lou Provenzano, a franchise owner who operates 13 McDonald's locations in Eastern Massachusetts and Rhode Island, told the Boston Globe.Continue reading...

brand news

In the News: iPad 3, Audi, Fisker and more

Posted by Dale Buss on February 29, 2012 09:04 AM

In the News

Apple sends invites to expected iPad 3 unveiling on March 7, as Proview trademark battle heats up.

Audi touts EV technology and sustainability at TED.

Bodog gambling site is shut by U.S. prosecutors.

Caesars posts big quarterly loss.

Domino's sees bigger slice of sales overseas.

Fiat and Chrysler looking for new automotive alliances.

Fidelity aims to provoke thought with digital campaign.

Fisker names former Chrysler chief as its CEO.Continue reading...

brand news

In the News: Corona, Mattel, PepsiCo and more

Posted by Dale Buss on February 9, 2012 09:04 AM

In the News

Apple tightens up on apps again, frustrating developers. gets fresh funding, drops .tv from brand name.

Chrysler CMO personally approached Clint Eastwood about Super Bowl ad just as he did Eminem a year ago.

Corona supports cancer research with promo.

Google nears launch of cloud-storage service.

Groupon reports net loss in first quarterly filing after IPO.

Honda aims to reclaim its luster.

Mattel launches new global campaign for Barbie.Continue reading...

brand news

In the News: Coca-Cola, Walmart, News Corp. and more

Posted by Dale Buss on February 8, 2012 09:04 AM

In the News

Airbus faces order by European regulators for checks of all A380 jets.

Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.

Apple's iPhone reportedly squeezing carriers.

Buffalo Wild Wings rejoices that NFL season came off.

Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.

Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.

Disney sells out Oscars advertising on ABC.Continue reading...

ad watch

Super Bowl XLVI Ad Watch: The Good, the Bad and the Creepy

Posted by Dale Buss on February 6, 2012 05:08 PM

As the world's biggest stage for marketers, we'd have to give Super Bowl XLVI, generously, a B-minus. While the game was compellingly competitive right until the last play, and Madonna acquitted herself pretty well for a 53-year-old halftime-show attraction, America's brand marketers barely held up their end of the extravaganza.

For one thing, there was no genuine stand-up-and-cheer advertising moment during NBC's telecast as there was last year, in Chrysler's spot featuring Eminem and its new Chrysler 200 "Imported from Detroit," although Clint Eastwood was a worthy successor.

In fact, stand-out moments in the ads were almost non-existent; the humor that carried most of the ads didn't come close to an outbreak of hilarity; and a few spots manifested jump-the-shark syndrome, such as an NBC promo that cameoed Betty White.Continue reading...

brand news

In the News: Flash, Google, Zynga & more

Posted by Dale Buss on November 10, 2011 08:57 AM

In the NewsAdobe drops Flash for phones in bow to Apple.

Airbus delays A350 plane or parts shortages.

Caterpillar buys Chinese mining-machine maker.

Google chief returns to trim bloated ship.

Groupon holds on to cash, griping merchants.

J.C. Penney taps into talent from Apple.

James Murdoch insists he wasn't told about hacking evidence at News Corp.'s News of the World.Continue reading...

chew on this

Burger King, Quaker Hope Oatmeal Sticks

Posted by Dale Buss on August 29, 2011 10:09 AM

Misery loves company? Maybe that's why Burger King and Quaker Oats are getting together to offer two flavors of oatmeal at the fast feeder's outlets nationwide. By adding the venerable breakfast food to its growing morning menu, Burger King is following hopefully in the footsteps of acknowledged innovators in its business including McDonalds, Starbucks, Chick-fil-A and Jamba Juice.

Though the times suggest they should be doing better, both Quaker and Burger King have struggled lately. Burger King hasn't come close to matching the stellar results posted by industry leader McDonalds during the recent period of economic sluggishness in the United States, when cheap eats have been more popular than ever. Meanwhile, Quaker Oats -- at a time of strong consumer interest in intrinsically better-for-you foods, and with the marketing muscle and expertise of PepsiCo behind it -- has struggled to elevate supermarket sales, with a series of marketing campaigns over the last few years that have failed to motivate American consumers to pick up its classic, inexpensive oatmeal. "Go Humans Go!" just wasn't a potent message.Continue reading...

week in review

Top 10 Stories of the Week: PGA's "Golf Boys," Mobile Marketing, the Barbie and Ken Breakup, and more!

Posted by Michael Waltzer on June 17, 2011 05:00 PM

Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:

#1 Viral Video Watch: The Golf Boys

#2 Faux Twitter Photo Causes PR Headache for McDonald’s

#3 Current Hoists New Logo and Hope for Keith Olbermann

#4 Consumers Respond to Mobile Marketing

#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode

#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle

#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

#8 P&G's Secret Weapon: Word-of-Mouth Marketing

#9 Converse to Artists: If the Shoe Fits...

#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more

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