Posted by Abe Sauer on December 21, 2011 01:03 PM
As the song goes, "Do they know it's Christmas time at all?" In China they certainly will, if Starbucks has anything to do with it.
The U.S. java giant — a pro at driving loyalty via mobile marketing — has partnered with Guohe Ad, China's leading mobile ad management platform, for a series of three HTML5 premium mobile apps that create awareness for the chain's "massive" Christmas promotion on the mainland.
Communist China? Christmas? Yes, there are folks who celebrate Christmas in China. And if Starbucks and other American brands have anything to do with it, China will soon be the world's greatest Christmas consumer market in the world.Continue reading...
Posted by Sheila Shayon on December 21, 2011 11:31 AM
Augmented Reality is hot among brand marketers, and American Express was inspired to test a seasonal spin on AR.
AmEx card holders in Australia were sent a Talking Tag to include with gifts for prank-playing partners, naughty friends, nice siblings, and wolf-crying colleagues. The tags direct recipients to an augmented reality experience customized just for them.Continue reading...
Posted by Shirley Brady on November 24, 2011 06:01 PM
As part of Google's GoMo "Go Mobile" initiative, on November 15 and 16, Google kicked-off the effort to make Mobile, Alabama, a fully mobilized city. As part of Mobile's mobile makeover, Google upgraded Lulu's, a local hotspot (and we don't mean in the wireless sense); Foosackly's, a local chicken joint; and Red Square Agency — watch their makeovers below.Continue reading...
Posted by Mark J. Miller on November 9, 2011 10:02 AM
The use of mobile apps has grown significantly in the last year as a new study shows that more than 90% of the world’s biggest brands are using them as marketing tools, according to Warc.com.
Research group Distimo looked into whether the top 100 members of Interbrand’s 2011 Best Global Brands list are selling apps in such app stores as those run by Apple, Microsoft, Google and Amazon, Warc reports. (For those of you keeping score at home, brandchannel is owned by Interbrand.)
"Global brands have realized over the past 18 months that app stores offer a viable channel to promote their brand, reach consumers, and for a subset of brands, sell content," the study said.Continue reading...
Posted by Shirley Brady on November 3, 2011 11:29 AM
Google's "digital evangelist" and web analytics specialist Avinash Kaushik yesterday gave a webinar to discuss how mobile marketing "can create truly delightful brand accretive marketing and digital existences" — or "reinvent the way that consumers interact with brands," as Mobile Marketer's recap puts it.
His “Mobile Advertising: Right Person, Right Time, Right Message - Finally!” presentation above shares insights and best practices (examples include mobile campaigns by Target and Skullcandy) to make the most of mobile marketing with apps, a mobile-optimized website, QR codes and mobile search.
Posted by Sheila Shayon on August 9, 2011 11:00 AM
How much is that doggy bed in the window? Shopkick knows.
The mobile application, which melds in-store and mobile retail, rewards consumers for just walking in, with further deals for scanning partner brand products at more than 250,000 stores across the U.S.
Launching a year ago this month (it officially turns one on August 17th), its users have surpassed 6.5 million product scans as 12 new major brand partners sign on: CoverGirl, Disney, General Mills, Levi’s, Libman, Mead Johnson, Meguiar’s, Mr. Clean, Olay, Revlon, Tilex and Trident.Continue reading...
Posted by Dale Buss on August 8, 2011 12:00 PM
In yet another sign that Japanese auto brands aren’t just sitting on their hoods waiting for vehicle supplies to return to normal, Nissan has pioneered the use of Quick Response (QR) codes among auto retailers in the U.S. market.
The codes perform functions for Nissan, its dealers and products similar to the information and communication assistance they lend shoppers at the supermarkets, department-store chains and other brands that quickly have flocked to using QR. Recently, Toyota disclosed its own innovative mobile-information apps using SpyderLynk's SnapTags.
Launched in June with the 2012 Nissan Altima and Sentra models, Nissan’s QR codes are found on individual window stickers of the vehicles along with standard equipment, options, mileage, price and other information that is there by law. Smartphone users can snap a photo of the code and access specific vehicle information such as key features, available accessories, incentive offers and even dealer inventories.
The program “puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” stated Jon Brancheau, vice president of marketing for Nissan North America. “It’s a true mass-market effort across all products and all Nissan dealerships nationwide.”Continue reading...
Posted by Dale Buss on August 4, 2011 02:00 PM
Toyota is often the follower that finally gets it right in its industry, so it’s interesting to see the Japanese auto brand staking out a pioneering position in a digital marketing method that is new to automakers.
With its new ToyoTag, a logo inside a ring powered by SpyderLynk's SnapTag technology, Toyota says that consumers can snap the image with their mobile phones (whether or not they’re smart phones) and access a whole array of brand and vehicle communications, from product brochures to safety tips.
Toyota joins a handful of other trailblazing brands in these SnapTag applications, including Coors Light, Coke, Bud Light and the Marines.Continue reading...