Posted by Abe Sauer on June 22, 2010 12:00 PM
Is Facebook vulnerable? If a recent patent is any evidence, Amazon appears to think so. Amazon's new U.S. patent for a social network defines it as a "networked computer system [that] provides various services for assisting users in locating, and establishing contact relationships with, other users."
Sound familiar? In fact, the Amazon patent covers the functionality of every social network from Friendster to Divorce360. But with Amazon's resources, could the brand be a real threat to Facebook?
It says something about Amazon's brand strength and business potential that before it even launches a social network, pundits (like us!) are willing to seriously consider what threat it might pose to the almighty ruler of social media.Continue reading...
Posted by Shirley Brady on June 17, 2010 07:00 PM
As expected, Tony Hayward's apologetic appearance in Washington today at a Congressional hearing on the oil spill was met with derision. BP's CEO was accused of stonewalling and being evasive, with the Guardian calling the proceedings "testy."
The New York Times notes the hearing's strangest twist (other than the ouster of a protester): an apology to Hayward over BP's $20 billion escrow fund by Texas legislator Joe Barton, who later retracted his words after fellow Republicans rebuked him. VP Joe Biden addressed Barton's comments, above.
New evidence indicates that BP's drilling problems at the spill site date back to February. BP is also seeking a $5 billion line of credit, two bankers tell Bloomberg News.
New Orleans also scrapped a BP-backed tourism campaign--with the tongue-in-cheek tagline, "This isn't the first time New Orleans has survived the British"--after it was leaked to the Guardian. More news after the jump.Continue reading...
Posted by Shirley Brady on May 21, 2010 08:00 AM
P&G seeks to regain trust of moms by tapping mommy bloggers to defend Pampers Dry Max.
BP's MD Bo Dudley hopes to shut off leak by next week, continues efforts and challenges estimates as oil spill advances.
British Airways is having a tough year.
Dish Network threatens to launch rival to Weather Channel in US.
Facebook and MySpace confront privacy loophole.
Fox News targets Latinos with new online campaign.
Jeep Grand Cherokee relaunches today as "symbol of the new Chrysler."Continue reading...
Posted by Shirley Brady on May 19, 2010 06:29 PM
Google is planning an app store, the Web giant announced at the kick-off to its 2010 I/O developers conference. Click here and here for more news on its app, video and cloud ambitions. Tomorrow's big news will be Google's Smart TV project.
The FDA, mulling releasing details on rejected drugs and devices, also widens investigation of J&J's McNeil unit after finding excessive dosage in children's Tylenol.
Wal-Mart challenged by AP over unsafe levels of cadmium in Miley Cyrus-branded jewelry aimed at kids [Update: the jewelry has been pulled from its stores]. Separately, Wal-Mart is offering cash perks to "the unbanked."
BP was asked by US Rep. Ed Markey to stream a 24/7 live-cam of the seabed oil leaks in the Gulf instead of posting videos.
MySpace is launching a new look, functionality and logo later this year under new chief marketer David Donegan.Continue reading...
Posted by Shirley Brady on May 12, 2010 03:23 PM
Here are more reader responses to Brandchannel's social media debate series, this one on how much to spend on social media. We originally asked about money, but what about time? Tell us what you think by posting a comment, and follow our social media debate series by clicking here. And don't miss the comments on the "That's Debatable" social media series on Interbrand.com.
How much of your marketing spend to devote to social media?
"The key insight into social media is that its not just another channel. It has changed behaviour. So to be successful at your marketing you need to understand your brand in a different world. How much should you spend? Far less because it's far cheaper, but far more important." Walter Pike, PiKE | New Marketing
"Once you have opened a line of communication, the audience will expect you to follow-up closely. This demands not only time, also good knowledge in the media type, the specific brand and the company that you are working at. Social media can be an arena to build brand knowledge and awareness, but maybe it's not the most efficient channel to boost your sales? And will social media have a long term effect on your brand?" Merete W. Haugaa, Marketing Manager, Hennig-Olsen Is A/SContinue reading...
Posted by Shirley Brady on May 11, 2010 04:58 PM
Here are more reader responses to Brandchannel's social media debate series, this one on crafting a brand's social media voice and strategy. Tell us what you think by posting a comment, and follow our social media debate series by clicking here. And don't miss the comments on the "That's Debatable" social media series on Interbrand.com.
Entertain or educate
- which social media strategy is best?
"How about a blend of both? - entertaining and relevant content (to reach the proposed target groups). In terms of the proportions, the answer is in brand's personality: the theme that suits the brand best should 'weigh' more than the other. This will also keep the brand message consistent and help integrate social media into an overall marketing campaign." Nadya Tatarciuc, PR and new media analystContinue reading...
Posted by Shirley Brady on May 10, 2010 08:15 PM
Brandchannel's social media debate series has generated a lively discussion about how social media can help, or (as the case may be) hinder, marketers' efforts to communicate brand values more effectively. Here are a few of the many thought-provoking comments posted by our readers -- click through on the links to read more, and share your thoughts. For an interesting counterpoint, don't miss the blog posts and comments on the "That's Debatable" social media series on Interbrand.com. And stay tuned for an analysis of where social media is heading.
Does social media have value?
"Like the rise of the website, developing a social media presence has become the new 'must have' (or This Year's Model, Costello fans). The key is not just to have, but to understand, how it fits into your overall communication strategy." Andy Barker, Creative Director, InTouch Marketing
"We're in the early stages of a seismic shift in the way we consume and communicate and, crucially, our industry has yet to bottom out a consistent set of meaningful metrics." Neil Perrott, Director, KatapultContinue reading...
Posted by Shirley Brady on May 5, 2010 06:05 PM
P&G acquired Natura Pet Foods; also faces US investigation over Pampers Dry Max as brand prepares to launch in the UK. Other brands in the headlines:
Adobe's CTO weighs in on Apple spat.
Blockbuster releases open API to spur distribution.
Conan O'Brien chats up YouTube and Google staffers.
Diddy's Sean John line will be exclusively carried by Macy's.
FCC to overhaul US Internet rules.Continue reading...