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sports in the spotlight

Hoop Dreams: Brands Hope For Halo From NBA All-Star Game Frenzy in New York

Posted by Mark J. Miller on February 11, 2015 04:04 PM

Sunday marks the 64th annual NBA All-Star Game. Ten of the league’s best players will take to the court in New York's famed Madison Square Garden to play for what amounts to bragging rights.

While All-Star Weekend generates a fair amount of fan interest if not ratings, it also generates something of perhaps more interest to the NBA and its brand partners: massive piles of cash.

Brand names are attached to pretty much every minute and event of the weekend (and this week leading up to it), sponsoring all manner of basketball-themed happenings.Continue reading...

brand news

Brand News: Brian Willams, Jon Stewart, Tim Cook and more

Posted by Shirley Brady on February 11, 2015 07:30 AM

Brian Williams Jon Stewart

TOP STORIES

Jon Stewart resigns after 16 years as a fake news anchor on Comedy Central's "The Daily Show" as NBC suspends its embattled news anchor Brian Williams for six months.

Apple CEO Tim Cook celebrates breaking Wall Street record by passing $700 billion market valuation as growth hinges on China.

Starbucks CEO holds town hall on race.

NBA All-Star Weekend frenzy builds in New York, including outdoor concert by Kanye West.

Tesla reports dismal China sales ahead of quarterly earnings.Continue reading...

corporate citizenship

MTV Makes Historic Move, Leading the Conversation on MLK Day 2015

Posted by Sheila Shayon on January 19, 2015 12:27 PM

MTV 2015 MLK Day black white The Talk

MTV is making history today, honoring Martin Luther King, Jr. Day 2015 by airing 12 hours of black and white programming for the first time since the network debuted.

Centered around the hashtag #TheTalk, it went color-free at 9:00 a.m. ET/PT as an expansion of MTV’s Look Different anti-bias campaign, encouraging frank and ‘color-brave’ conversations with its programming and on-air/online promos. The message, aimed at its youthful core audience: MLK Day isn't a day off in the US—it should be a day of action.

“Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race—to be not simply ‘color blind’ but ‘color brave,’” stated MTV president Stephen Friedman, President of MTV. Continue reading...

brand news

Brand News: NBA/MLK, Google Glass, Super Bowl and more

Posted by Dale Buss on January 16, 2015 09:12 AM

TOP STORIES:

Google stops selling Glass in bid to launch more consumer-friendly version.

Sony joins Target in closing Canadian stores as Wet Seal files for bankruptcy.

Apple, Google, Intel, and Adobe settle US suit over employee poaching for $415 million.

RadioShack is said to be in talks to sell stores to Sprint.

NBA MLK Day promo celebrates the league's African American "barrier breakers."Continue reading...

sporting brands

Nike Revives ACG While Air Jordans Spark Fights Among Shoppers

Posted by Mark J. Miller on December 16, 2014 01:14 PM

Nike’s quarterly earnings are due later this week, and analysts are expecting the company to announce second-quarter revenues at around $7.15 billion, up 11 percent from the same quarter last year, Benzinga.com reports. That’s all well and good, but the company isn't about to finish innovating this year.

On Dec. 18, Nike plans to relaunch its 30-year-old outdoors sub-brand ACG, renamed NikeLab ACG and redirected it to “deliver sport utility for the city,” according to a press release. For the return of ACG, German designer Errolson Hugh, who likes to test out a new pair of pants by doing karate kicks while wearing them, has put together a line of “stealth” clothes “for urban guys who ‘pounce’ from block to block,” Style.com notes.

“There’s a William Gibson quote: ‘Interface evolves towards transparency,’” Hugh told Style.com. “Things get simpler and more pure. Function wins over time, and beauty wins over time, because those two things are undeniable.”Continue reading...

sports in the spotlight

Adidas Sidelined as NBA Passes on Fining "I Can't Breathe" T-Shirts

Posted by Mark J. Miller on December 10, 2014 02:37 PM

NBA players protest i can't breathe warm-up shirts derrick rose

America’s ongoing racial difficulties have been on full view with the grand juries in Ferguson, Mo., and New York City deciding not to indict white police officers for incidents that left two unarmed African-American men dead. Since last week, a wide variety of protests have been ongoing—and have now extended from the streets to the courts.

NBA players aren’t known for taking political stances; after all, that could hurt their marketability and they are generally living in a bubble world where what's going on in the news doesn’t affect them. But in a year where athletes are making political news off the field—albeit in a different sport, with the NFL and player embroiled in a domestic violence crisis—things are different.

Yet the NFL's now-stricter personal conduct policy for players is not the NBA's personal conduct policy, with the basketball league deciding to take a pass on penalizing players for joining the mass protests by wearing "I Can't Breathe" t-shirts on the court—a place where a sponsorship deal with adidas stipulates they should be wearing its logo instead.Continue reading...

brand news

Brand News: Uber Under Fire, NBA, Sony and more

Posted by Shirley Brady on December 10, 2014 08:36 AM

TOP STORIES

Uber turns to CSR as brand comes under attack around the world.

NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.

Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.

Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.

McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...

and now, a word from our sponsor

NHL Jerseys Make Room for Sponsors and Hockey Fans Aren't Happy

Posted by Mark J. Miller on November 10, 2014 10:29 AM

It has been long rumored that the NBA is moving toward putting sponsor logos all over on team jerseys, but it appears that the NHL may beat pro basketball to the punch.

National Hockey League COO John Collins told Sports Business Journal that the jersey ads are “coming and happening.” As it is now, Reebok logos are already on the jerseys and the Los Angeles Kings and Detroit Red Wings have small patches with ads for, respectively, McDonald’s and Amway on them.

But monetization is a priority for the NHL so bigger ads will appear on jerseys during actual game time.Continue reading...

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