2014 Brandcameo Product Placement Awards

sporting brands

Sweet Kicks: Foot Locker, NBA Extend Multi-Year Marketing Partnership

Posted by Mark J. Miller on December 17, 2013 04:12 PM

For nearly two decades, Foot Locker and the NBA have had a fruitful partnership, one that won't be ending anytime soon. The twosome just agreed to a multi-year deal that makes the retailer an official marketing partner of the NBA, MediaPost reports. This puts Foot Locker in the same category as Coca-Cola, Anheuser-Busch InBev, Diageo, American Express, Adidas, Nike, and 13 other major brands. 

Fans that tune into All-Star weekend’s annual skills competition will witness the Foot Locker Three-Point Contest—both on TV and online. The retailer will also sponsor the "Kicks of All-Star" section on NBA.com, which will show-off footwear—most available for purchase from the retailer—worn by NBA stars during All-Star weekend.Continue reading...

brand news

In the News: P&G, GlaxoSmithKline, Samsung and more

Posted by Dale Buss on December 17, 2013 09:26 AM

In the News

P&G will give Pantene ad a global push after Facebook CEO leans in.

GlaxoSmithKline stops paying doctors to promote drugs.

Samsung files EV patents.

Anchorman 2 tie-in with Dodge carries right up to the red carpet.

Boeing authorizes stock actions amid "confidence in the future."

Burt's Bees uses flower art for new lip campaign.

Facebook starts selling video ads and launches 'donate' button for non-profits.Continue reading...

cocktail hour

All the News You Can Drink: NBA, Diageo Link Up, Amazon Liquor, Bacardi Celebrates the Struggle and more

Posted by Mark J. Miller on November 22, 2013 07:15 PM

Bacardi Celebrates Struggles in New Global Campaign

You can’t blame the people at Bacardi if they’ve got a persecution complex. The brand’s new campaign, “Untameable,” highlights all the troubles it has faced since its 1862 debut in Cuba. As the New York Times notes, the brand has survived “a fire in 1880, Prohibition beginning in 1920 in the United States, an earthquake in 1932 that destroyed facilities and the revolutionary government led by Fidel Castro that seized Bacardi’s Cuban assets in 1960,” among other things.

The commercial will be translated into more than 30 languages and broadcast all over the world over the next six months.

“The rum category has focused very much on the social aspect of a bunch of consumers enjoying the drink in a typical occasion,” said Andy J. Gibson, global chief marketing officer of Bacardi Global Brands, according to the Times. This campaign is decidedly different.Continue reading...

china

The Week in China: Single's Day Sham, Only-Child Law Loosened, GM Jumps Ship and more

Posted by Abe Sauer on November 15, 2013 05:25 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Single's Day's billion dollar buyer's remorse… Lego boom… KFC less terrible… Moutai goes French… JPMorgan in hot water… stolen Rolls-Royces… GM going to Singapore… MomentCam app boom... Tesla sold a car… your garbage is gold… GOLD! and more.Continue reading...

brand news

In the News: Sony, Volkswagen, Adidas and more

Posted by Dale Buss on November 15, 2013 07:58 AM

In the News

Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.

Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.

Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.

A.G. Lafley shuffles P&G executives as one moves to Google.

Alexander McQueen collaborates with Damien Hirst

Berkshire Hathaway takes big stake in ExxonMobil.

Cisco earnings miss portends broader changes in industry.

Compuware gets shareholder pressure to put itself up for sale.

Comcast plans to start selling films.

Dolce & Gabbana appeal tax evasian conviction. 

Eminem taps brand partners to promote new album.Continue reading...

brand news

In the News: FDA, Abobe, Mattel and more

Posted by Dale Buss on November 8, 2013 09:18 AM

In the News

FDA bans artery-clogging trans fats.

Adobe sees accounts compromised in big security breach.

Mattel gives Barbie doll a proportional makeover for China market.

Boeing warns it could build 777X jet outside of Washington State.

CBS admits errors in 60 Minutes report on Benghazi.

Fiat offers car-sharing service in hard-hit Milan.

Groupon is pinched by Gmail change and posts wider loss.

Jaguar Land Rover boosts profit for parent Tata Motors.

Kohl's adds emotional brand spots to holiday mix.

Marriott International buys African hotel chain.

McDonald’s sales growth remains sluggish.Continue reading...

sporting brands

LeBron James Teams With Old Pals Nike and Samsung for NBA Season Opener

Posted by Mark J. Miller on October 28, 2013 06:33 PM

The NBA season kicks off Tuesday night with the defending champion Miami Heat versing the Chicago Bulls, and if LeBron James' latest Nike ad has anything to say about it, it seems that James is feeling pretty carefree heading into another season.

The new TV commercial, titled "Training Day," follows James riding his bike through the streets of Miami, all along collecting a troupe of neighborhood kids like a scene out of Rocky II.

James, wearing his new LeBron XI shoes, is seen heading to the arena to practice some shots, the beach for a swim, and ending at the playground to play some pickup with the kids.Continue reading...

brand news

In the News: J.Crew, Macy's, Toyota and more

Posted by Dale Buss on October 28, 2013 09:10 AM

In the News

J.Crew is hoping to take London by storm with first UK flagship opening.

Macy's joins Barneys in "Shop & Frisk" scandal.

Toyota remains world's largest car company by volume and stages rollercoaster campaign for Camry

Burger King profit soars on lower costs.

Disney tries a new twist by launching new kids' show on app for tablets.

Dollar General beats Walmart at low prices in survey as chains weigh benefits of mobile checkout.

Emirates Airline ponders $30-billion order for Boeing jets.Continue reading...

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